What is Subscription Box Fulfilment and Best UK Services?

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Huboo is the best subscription box fulfilment provider, followed by FedEx.

So, your online store’s growing (congrats!) and you need help with your subscription box orders. That’s where outsourcing your e-commerce fulfilment makes sense, helping you cut costs, scale faster, and boost delivery efficiency. This all leads to happy customers and happy profit margins.

One quick mention – if you’ve been trading for less than six months, or you’re selling low-cost items, you may be better off fulfilling orders yourself or using dropshipping instead of full-fat fulfilment services. On the other hand, if you’re ready to invest and scale, then keep reading to see how subscription box fulfilment can help.

What is subscription box fulfilment?

Subscription box fulfilment is the delivery of goods from an online seller to a customer on a regular, predetermined basis. The subscription box may contain the same items every time, such as shaver replacements, or a variation each time, such as new snack boxes or different varieties of coffee beans.

Common examples of subscription boxes include:

  • Home and decor items
  • Beauty and fashion products
  • Snacks and pantry boxes
  • Fitness and wellness supplements
  • Pet food and treats
  • Sports and outdoors equipment

Subscription box fulfilment is ideal for businesses selling high volumes of small, relatively expensive products. If your business sells low-cost goods, or you’re starting out and selling relatively low volumes, we’d recommend trying dropshipping instead, which is less expensive and more suitable for smaller operations. Like most services, the cost of fulfilment typically depends on your specific needs.

How does subscription box fulfilment work?

Ecommerce fulfilment can be done in-house or by outsourcing to a third-party, known as a 3PL (third-party logistics) company. When outsourcing, you’ll send your products to a fulfilment centre, and the 3PL company takes care of the storage, managing, and shipping of items. Here’s a step-by-step of how that works…

1. Inventory is received by 3PL

First, your items need to reach the 3PL provider’s warehouse before they can get shipped to the end customer. If the inventory is received on schedule, they can ship to the customer on time.

2. Share order details with 3PL

You’ll need to automate your order information system and share order details with the 3PL provider. That way, the 3PL has real-time access to your orders, standardising your subscription box fulfilment and speeding up the process.

3. Products and kits are picked and packed

Once your order details are shared with the 3PL provider, the warehouse staff can pick and package the ordered items into a plain or branded box. You can also ask for additional services, such as thank you notes, to boost the customer experience.

Many fulfilment providers offer branded boxes – but at an additional cost. To save cash, you can always do the branded packaging prep in-house first.

4. Deliver to the customer

Once your box is ready for delivery, the 3PL provider will usually get delivery labels from couriers on your, the seller’s, behalf. The chosen delivery company will depend on the requirements of your business and its customers, plus the 3PL provider’s network.

The 3PL company will compare delivery fees to ensure you get the best price, then the subscription box gets delivered. You’ll then receive order tracking details that enable you to monitor every order at each step.

Who should use a subscription box fulfilment service?

Subscription box fulfilment is for businesses selling high volumes (about 300+ products per month) of expensive items to established customers. Whether you’re selling jewellery, vegan snacks, or protein powder, this service is designed to help you scale operations while maintaining a seamless customer experience. 

With subscription box fulfilment, your customers can rest easy knowing their favourite – or most necessary – products will get delivered at the same time each month. If you’re willing to invest, this approach can help your ecommerce business grow more quickly.

Does this sound like your business? Get free quotes from trusted Ecommerce Fulfilment companies today

The best subscription box fulfilment services UK

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Green Fulfilment

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Best For

Online stock and order management

Best For

Selling very high volumes

Best For

Cutting carbon emissions

Best For

Speedy setup

Lowest price

£50+ per month

Lowest price

Pricing on request

Lowest price

£25+ per month

Lowest price

Pricing on request

Lowest price

Pricing on request

1. Huboo: Best overall subscription box fulfilment service

Pricing from £25 per month

Huboo is the best subscription box fulfilment service provider because it’s reliable and affordable, boasting a 99.9% accuracy rate on all orders. Meanwhile, it waives storage fees for your first two months and then tailors its fees to reflect your needs.

You’ll have full visibility over your inventory through Huboo’s dashboard, and, unlike Amazon FBA, it provides a direct line of communication with its warehouse managers. Subscriptions start from £25 per month for business sending up to 300 units per month, and they’re capped at £150 per month – for up to 5,000 units, making it one of the best fulfilment companies for small businesses, too.

2. FedEx: Best for online stock and order management

Pricing on request

FedEx needs little introduction. With 75 locations, over 4,000 employees, and more than 2,200 vehicles, it’s one of the biggest names in the delivery industry, offering excellent software designed to help you track stock and orders.

We particularly liked its cloud-based platform that syncs with your existing software. This feature enables you to track everything from order placement and fulfilment to transit and delivery. Meanwhile, FedEx analyses your inventory in real-time, notifying you when to order new stock.

3. Amazon FBA: Best for selling very high volumes

Pricing from £25 per month

Amazon is the world’s biggest online marketplace. With that comes enormous brand power and the ability to ship huge volumes of items from its vast network of fulfilment centres. Even if you’re dispatching thousands of items per month, Amazon FBA can take the pressure off and help you scale.

However, it’s not the cheapest provider out there. It charges 43p to £1.05 per item in storage fees, and hikes prices around Christmas, but you’re paying for Amazon’s unrivalled brand power and ecommerce fulfilment experience.

If you’re struggling with massive demand, and don’t mind the investment, Amazon FBA is the prime solution.

4. Green Fulfilment: Best for cutting carbon emissions

Pricing on request

Environmentally-conscious brands are becoming more popular and more important than ever. If that sounds like your brand, then it makes sense to choose a 3PL provider that reflects your green goals.

Green Fulfilment uses eco-friendly paper, and recycles all plastics and cardboard, making it the ideal provider for brands selling eco-friendly items, whether it’s bamboo toothbrush heads or ethical cleaning products.

5. Bezos.ai: Best for speedy setup

Pricing on request

Besoz.ai uses AI (artificial intelligence) to personalise your brand’s logistics, offering a totally bespoke experience that can scale with your business. Another big plus is that Bezos.ai can have your inventory checked in and ready to sell within 48 hours or less.

If you’ve had a quick (and substantial) uptick in subscription box orders, then Bezos.ai is the best option, helping you handle those orders without disrupting the customer experience through delayed orders.

Next steps

The UK’s best subscription box fulfilment provider is Huboo, offering a 99.9% accuracy rate on all orders – at cheap prices. We should also mention FedEx with its impressive stock management tools, and Amazon FBA’s ability to handle extremely high volumes.

Whichever provider you choose, remember that subscription box fulfilment is only necessary for businesses already selling high volumes of expensive products, such as cosmetics, supplements, or pet supplies. Unlike dropshipping, which is suitable for new businesses handling low volumes, subscription box fulfilment helps you meet growing demands and scale more quickly.

The best part? We can help you find the best subscription box fulfilment provider in the UK for your exact needs. Simply use our free comparison tool and tell us about your business, and we’ll match you with leading fulfilment providers who’ll offer bespoke, no-obligation quotes for you to compare. It couldn’t be easier.

Written by:
Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.
Reviewed by:
Robyn Summers-Emler, Grow Online Editor, Profile Picture
Robyn started working on Expert Market in 2021 as a specialist in business websites and digital marketing. As the Grow Online Editor, she ideates, commissions and optimizes content on Expert Market that helps businesses thrive in online spaces and maximize their ecommerce potential. Covering everything from choosing a website builder to scaling a social media marketing strategy - Robyn uses her expertise to help startups, SMBs, and larger businesses realize digital growth in an increasingly competitive landscape.