A merchant account is a type of bank account that lets your business accept secure credit and debit card payments – in-store, online, or over the phone.
A merchant account enables businesses in Australia to accept payments for services or goods via credit and debit cards.
Some people make the mistake of confusing a merchant account with a regular business bank account, but they are two totally different things. Think of a merchant account as a kind of holding-pen — a secure place for funds to sit while the bank checks to make sure the customer has enough money in their account to make payment.
Without a merchant account, your business won’t be able to process card payments. Which makes merchant accounts essential if your business is hoping to grow.
Piqued your interest? Thought so. Let’s find out how they work.
How does a merchant account work?
Let’s look at what happens happens when a customer — we’ll call her Jane — pays using her card in a high-street shop:
Step 2: Jane’s card details are sent from the card reader to the merchant account, held with an ‘acquiring bank’, along with details of the transaction. The acquiring bank routes this information to the relevant card association — either Visa, Mastercard or Discover. Jane has Visa.
Step 3: Visa forwards the transaction details to Jane’s bank — known as the ‘issuing bank’ — to see if Jane has enough money in her account to pay for the coffee.
Step 4: Jane just got paid, so she has more than enough money. The issuing bank fires back a response to the acquiring bank, via the card association, which transmits the information to the card reader: “Transaction Approved”. Jane enjoys her coffee.
Different ways to take card payments
With a PDQ card machine
Card machines are usually rented from merchant service providers as part of your merchant account agreement. Choose from countertop, wireless and mobile card reader models.
▶ Read more: Best credit card machines for small businesses
An online merchant account, sometimes called an internet merchant account (IMA), comes equipped with a ‘payment gateway’. Linked to the checkout feature of a website, a payment gateway stores and transmits customers’ payment details to the merchant bank securely.
Over the phone
To take card payments over the phone you’ll need a dedicated mail order/telephone order (MOTO) merchant account, complete with ‘virtual terminal’. A virtual terminal is essentially just a secure webpage you can access from your browser. You just log in, enter your customer’s card details, and take the payment.
Benefits of taking card payments
✔ Increased sales and profit
People tend to spend more money when paying by card. We all know the feeling. When you’re not physically counting dollars and cents onto the counter, it’s easy to feel like you’re not spending at all. So enabling your customers to pay with a tap is a great way to keep them spending, and keep them satisfied.
Accepting card payments means… less cash to deal with! Which also means less chance of your staff giving incorrect change, or lining their own pockets at your expense. And having your earnings in a bank account – and not in piles of cash lying around at your premises overnight – is always going to be good for your peace of mind.
Accepting card payments cuts out any chance of you accidentally accepting counterfeit banknotes. All credit and debit card payments go through a secure payment gateway provider for authorisation. Which means you’ll know immediately if a customer’s payment hasn’t gone through.
✔ Increasing customer choice
Credit and debit cards are the payment method of choice for customers in most situations. People just… don’t carry cash anymore! This is most true for tech-savvy millennials – 46% of whom are put off from buying at cash-only businesses.
✔ Speed up service
Plus, there’s no excuses not to be taking card payments. Processing a contactless transaction is quick and easy. So quick, in fact, that it takes longer to pay with cash! Relieve your staff of the burden of counting out change in front of a queue of customers. Speed up service and stay with the times.
✔ Reduce bank fees
Paradoxical we know, but…with less cash to deposit, you can actually save on bank fees. Many banks charge businesses depositing large amounts of cash and cheques through the roof. Though merchant accounts also come with fees, these could be lower than the ones you’re already paying.
Taking card payments with a merchant account could also mean that you can save money on your cash collection service, if you use one.
Types of merchant account
There are three types of merchant accounts:
- Aggregate merchant accounts
- Dedicated merchant accounts
- High-risk merchant accounts
1. Aggregate merchant accounts
An aggregated merchant account is a service offered by a payment facilitator (PF), and is often the best choice of merchant account for small businesses. A PF recruits merchants on behalf of the acquiring bank.
They are basically re-sellers — like a travel agent who sets you up with a hotel and takes a tidy cut of the room fee as payment. When you sign up, your business is given a code based on industry and type of goods sold. Similar businesses are then grouped together in shared pools.
By pooling transactions from multiple merchants together and channeling them to the acquiring bank to be processed in one jumbo, shared merchant account, PFs can negotiate the same low rates for small to medium-sized businesses available to larger enterprises.
The downside of an aggregated merchant account is that you have less control over when your money is paid to you. Plus, for some businesses, it may be the case that they’re able to negotiate better rates with a dedicated merchant account.
2. Dedicated merchant accounts
A dedicated merchant account is set up directly with the acquiring bank. It offers greater control over when your money is paid to you, and allows you to negotiate rates specific to your business.
3. High-risk merchant accounts
Some businesses may struggle to get approved for a merchant account from mainstream providers because they’re considered “high-risk”. If this is the case for your business, don’t be offended, it’s (probably) nothing personal.
There are several criteria that the banks look at to assess risk. Let’s start with longevity. How long has your company been in existence? And what’s its track-record in terms of financial performance? Are there good years and then bad years, or is turnover pretty consistent?
Have you or any of the other major players in the business gone bankrupt in the past? (If you fail on this criteria it’s entirely personal).
You also need to think about whether your industry qualifies as ‘high-risk’ Gambling, travel and monthly subscription services are all sectors that fall into this category.
How to set up a merchant account
While most Aussie high street banks offer merchant account services, their fees are often significantly higher than payment providers.
You’re best off comparing different independent companies to find a merchant account that fits the unique needs of your business. And, of course, one that doesn’t break the budget!
Different merchant account providers have different pricing plans, focuses, and fee structures (in short, they’re different!). Fees depend on a number of factors – what types of cards do you want to accept? Will you have a minimum card charge? How many PDQ machines do you need?
▶ Read more: Best merchant account rates in Australia
You’ll also need to think about:
- The nature of your business – what you sell and how you sell it
- Monthly turnover for card payments – or forecasted turnover if you’re a start-up!
- Average transaction size – show me the money, honey!
Your provider will help you through all this, and more. If you’re already raring to go and chat to one, just click on one of the icons below to get started or jump straight into our webform. You’ll get same-day quotes from up to four leading merchant service providers.
▶ Read more: How to set up a merchant account