Written by Duncan Lambden Reviewed by James Macey Updated on 18 January 2023 On this page 1. Zoho 2. Freshsales 3. HubSpot 4. Pipedrive 5. monday CRM 6. Salesforce 7. Microsoft Dynamics 365 8. SugarCRM 9. Zendesk Our Methodology Next Steps FAQs Expand Our site is reader-supported – by clicking our links, we can match you with a potential supplier, and we may earn a small commission for this referral. Paid customer relationship management (CRM) systems cost start from around $12 per user, per month for small businesses. More advanced packages for larger enterprises range from $50 to $150 per user, per month, while the most expensive CRM systems charge $300 per user, per month, or more.Free plans are also available, but impose restrictive limitations on features and data storage. We don’t recommend them for growing businesses – especially because you’ll need a sturdy version of this powerful tool.CRM systems are great for storing your business’ contact, deal, and lead information, and leveraging it to drive targeted email marketing and better planning.The question, then, isn’t whether to invest in a CRM system – it’s which supplier to go with. However, with hundreds of different CRM systems out there, choosing one can be tough.That’s why we’ve put together a detailed guide to CRM pricing. We’ve reviewed the products and price ranges of 9 suppliers below, to help you find the right provider for your business. Or, you can use our free quote finding service to compare suppliers most suitable for you. Swipe right to see more 0 out of 0 backward forward Zoho CRM Freshsales CRM Hubspot CRM Pipedrive monday CRM Salesforce Microsoft Dynamics 365 SugarCRM Zendesk Starting Price $19 per user, per month Starting Price US$9 per user, per month Starting Price $27 per user, per month Starting Price US$14 per user, per month Starting Price $18 per user, per month Starting Price US$25 per user, per month Starting Price $65 (sales)$50 (service) Starting Price US$49 per user, per month Starting Price US$19 per user, per month Mid-Tier Price $40 per user per month Mid-Tier Price US$39 per user, per month Mid-Tier Price $1,781 per month (5 paid users) Mid-Tier Price US$49 per user, per month Mid-Tier Price $14 per user per month Mid-Tier Price $75 per user per month Mid-Tier Price $95 (sales)$95 (service) Mid-Tier Price $80 Mid-Tier Price $99 per user per month Top Price $52 per user per month Top Price US$59 per user, per month Top Price $120 per user per month Top Price US$99 per user, per month Top Price $24 per user per month Top Price $300 per user per month Top Price $162 (sales)$95 (service)$1,500 (marketing) Top Price $1,000 Top Price $199 per user per month Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan About pricing Some providers offer separate pricing for both US and Canadian clients, while others apply their US pricing across both territories. For simplicity’s sake, we’ll only use US pricing on this page. Just be conscious that the price may change slightly based on conversion rates when it’s time to buy. 1. ZohoFree to $52 per user, per month Zoho CRM 4.7 Pricing Free – $52 per user per month Quick overview Zoho is one of the most affordable CRM softwares on the market, but it more than holds its own against more expensive packages. Sure, the interface isn’t as jazzy, but it gets the job done. If email is your main use for CRM, Zoho will really come into its own. Free for up to three users, with paid plans starting at $14/user/month (billed monthly). Read more + Read less - Strengths Free for up to three users Easy to use and to set up Great email marketing tools, plus web forms for collecting lead info Weaknesses Mobile app has quite limited functionality Reduced customer support Pricing See more See less TiersPrice Free Free Standard $14 per user per month Professional $23 per user per month Enterprise $40 per user per month Ultimate $52 per user per month Gallery See more See less Click to expand As well as three paid plans, Zoho delivers a completely free, feature-rich plan that’s ideal for businesses new to CRM software. Paid packages start with the ‘Standard’ plan ($14 per user, per month) and progress to the highly affordable ‘Professional’ tier ($23 per user, per month), which adds custom reports and lead scoring rules. Zoho’s ‘Enterprise’ plan costs just $40 per user, per month, and adds a conversational AI assistant into the bargain.Zoho’s ‘Ultimate’ edition will run you $52 per user, per month. Zoho’s second-best plan is less about throwing more functionality at you, and more about enhancing the stuff you can already do with Zoho’s cheaper plans.On top of giving your feature limits a turbo boost, ‘Ultimate’ comes with Zoho’s best-in-class analytics and business intelligence software. For businesses with big growth on the brain, it’s a must.Zoho CRM PricingAll of Zoho’s paid options come with phoneline, chat, and email-based customer support. For the top two plans, it’s even 24/7.FreeStandardProfessionalEnterpriseUltimateBilled annuallyFree$14 per user per month$23 per user per month$40 per user per month$52 per user per monthBilled monthlyFree$20 per user per month$35 per user per month$50 per user per month$65 per user per monthA free 30-day trial is available across all of Zoho’s paid plans. 2. Freshsales CRMUS$9 to US$59 per user, per month Freshsales 4.5 Pricing Free – $59 per user per month Try Freshsales Strengths Easy to pick up and won’t require much training AI-powered automatic lead scoring Large collection of pre-made email campaign and webform templates Weaknesses Limited tools for customer service teams Steep price increase from cheapest to mid-tier plan Offers fewer third party integrations than competitors such as Zoho CRM and Salesforce Pricing See more See less PlanPrice Free $0 per user, per month (billed annually) $0 per user, per month (billed monthly) Growth $9 per user, per month (billed annually) $11 per user, per month (billed monthly) Pro $39 per user, per month (billed annually) $47 per user, per month (billed monthly) Enterprise $59 per user, per month (billed annually) $71 per user, per month (billed monthly) Gallery See more See less Click to expand Photo: Freshsales had a large selection of premade workflow template, which saved us from having to create our own. Source: Expert Market Photo: We could assign quite a variety of information to leads and deals in Freshsales. Source: Expert Market Photo: Here's a look at a typical deal pipeline in Freshsales. Source: Expert Market Freshsales CRM offers a 21-day free trial, as well as a free plan that comes with 24/5 customer support, plus an unlimited number of contacts. 3. HubSpot$25 to $120 per user, per month HubSpot 4.3 Pricing $0 - $4,300 per month Try HubSpot Strengths Only pay for the premium features you need with bundle pricing Easy-to-use interface Free plan with comprehensive suite of features Weaknesses Paid plans are expensive Importing data is complicated and takes time Contact scoring only available on two most expensive plans Pricing See more See less PlanPricing Free Tools Free Starter Customer Platform $15/month/user (billed annually) Professional Customer Platform $1,170/month for 5 users (billed annually), additional users from $45/month Enterprise Customer Platform $4,300/month for 7 users (billed annually), additional users from $75/month Gallery See more See less Click to expand Photo: If you opt for a bundled plan on Hubspot, you'll be prompted to choose between the Starter, Professional, and Enterprise levels for all 'hubs'. Source: Expert Market Photo: When editing a campaign in Hubspot, there was a support popup in the right-hand of the screen, offering useful links. Source: Expert Market Photo: When writing and sending an email from Hubspot, we were given tips to optimize it. Source: Expert Market Each of HubSpot’s packages for marketing, sales, and service teams start at a relatively budget-friendly $22.50 per user, per month. We recommend the Growth Suite, though – it includes HubSpot’s Marketing, Sales, and Service ‘Hubs’ in a single package, with a tasty discount to boot. Upgrading any of HubSpot’s plans to the ‘Professional’ tier ($320 per user, per month for the Growth Suite on annual plan) buys you task automation, as well as three standout features for marketing teams: A/B testing, website traffic analytics, and video hosting.HubSpot’s ‘Enterprise’ plan ($500per user, per month, for the Growth Suite on annual plan) might break the bank, but whoa – it’s impressive.Between predictive lead scoring, behavioral event triggers, and multi-touch revenue attribution, you’ll have everything you need to take your marketing, sales, and customer service efforts to the next level.HubSpot CRM Suite Pricing(Prices on annual plans)Marketing HubSales HubService HubCRM SuiteTry NowStarter (2 paid users, 1,000 contacts included)$45/month$45/month$45/month$45/monthTry HubSpot StarterProfessional (5 paid users, 2,000 contacts included)$800/month$450/month$450/month$1,600/monthTry HubSpot ProfessionalEnterprise (10 paid users, 10,000 contacts included)$3,600/month$1,200/month$1,200/month$5,000/monthTry HubSpot EnterpriseHubSpot offers a limited free version, as well a free 30-day trial for new customers on paid plans. 4. PipedriveUS$14 to US$99 per user, per month Pipedrive 4.2 Pricing US$14 – US$129 per user, per month Try Pipedrive Strengths AI sales assistant 30 preset workflow automations Large amount of security settings (custom user permissions, MFA, two-factor authentication) Weaknesses Best lead management features are on higher-tier plans Not good for marketing (no drip email campaigns or email/social media integration) Zero customer service team tools Pricing See more See less PlanPrice Essential Custom data fields, notifications on stagnant deals, visual dashboards US$14 per user, per month (billed annually) US$24 per user, per month (billed monthly) Advanced Two-way email sync, meeting scheduler, automations US$29 per user, per month (billed annually) US$39 per user, per month (billed monthly) Professional Automatic lead assignment, required data fields, digital document signatures US$49 per user, per month (billed annually) US$64 per user, per month (billed monthly) Power Custom to-do lists with subtasks, phone support, personalized onboarding US$64 per user, per month (billed annually) US$79 per user, per month (billed monthly) Enterprise Stronger security features, unlimited deals per company and unlimited insights US$99 per user, per month (billed annually) US$129 per user, per month (billed monthly) Gallery See more See less Click to expand Photo: Here's a look at Pipedrive's main dashboard. On the left you can see a progression bar that tells you how much you have left to set up. Source: Expert Market Photo: As with most CRM systems, Pipedrive requires you to set up workflow automations unique to your business operations. Source: Expert Market Photo: You can view tasks and mark them as done in the Pipedrive calendar tab. We only wish there was more color-coding. Source: Expert Market Pipedrive is available at five different pricing tiers. You can start with its ‘Essential’ plan (US$14 per user, per month), although it’s fairly sparse when it comes to features. We recommend springing for at least Pipedrive’s ‘Advanced’ plan (US$29 per user, per month), to benefit from its excellent email marketing and sales automation capabilities.Pipedrive’s ‘Professional’ plan (US$49 per user, per month) provides custom reporting, as well as advanced team management tools to grow your business. ‘Power’ (US$64 per user, per month) includes project planning, tracking, and delivery as well as phone support. ‘Enterprise’ ($99 per user, per month) offers custom onboarding and support, although you’ll need at least ten people using the system to be eligible for it.Pipedrive CRM PricingThe best way we can describe Pipedrive’s pricing plans is… egalitarian. All tiers come with 24/7 chat and email-based support, plus over 150 app integrations. All of Pipedrive’s CRM pricing tiers sport apps for both Android and iOS.EssentialAdvancedProfessionalPowerEnterpriseUS$14 per user, per monthUS$29 per user, per monthUS$49 per user, per monthUS$64 per user, per monthUS$99 per user, per monthYou can try any of Pipedrive’s first three plans free for 14 days. 5. monday CRM$8 to custom per user, per month monday CRM 4.2 Pricing $12 - $33 per user, per month Visit monday CRM Strengths Near endless customization Large app store with 150+ integrations Affordable pricing Weaknesses Limited features (ex: no preset lead scoring automation) Limited marketing features (ex: no email drip) Chart library for data visualization is small Pricing See more See less PlanPrice Free (coming soon) Store and visualize your own contacts $0 Basic Templates for lead management, smartphone app use, unlimited contacts $12 per user, per month (billed annually) $15 per user, per month (billed monthly) Standard Email integration, create invoices, merge duplicate data $17 per user, per month (billed annually) $20 per user, per month (billed monthly) Pro Sales forecasting, mass emails, email automations $28 per user, per month (billed annually) $33 per user, per month (billed monthly) Enterprise Lead scoring, advanced analytics, enterprise-scale automations Custom Gallery See more See less Click to expand Photo: It was easy to customize contact fields on monday.com. We clicked on "add column", and were prompted to choose what type of field we wanted to add. Source: Expert Market Photo: monday.com dashboards all have the same format, rows and columns, with color-code fields. Source: Expert Market Photo: If you don't like monday.com's preset dashboard view, you can change it to one you do like by clicking on "Board Views". Source: Expert Market A project management tool by trade, monday CRM nevertheless shares plenty of CRM’s DNA. At $8 per user, per month, the ‘Basic’ plan offers an app for both iOS and Android, as well as 5GB of storage and whiteboard collaboration. We’d recommend at least going for monday CRM’s ‘Standard’ plan, though. It adds timeline and calendar views, advanced search functionality, and up to 250 app integrations – and, at just $10 per user, per month all in, the plan’s not that much more expensive than its predecessor.The ‘Pro’ plan ($16 per user, per month) adds a time tracking tool, which allows you to see how long your team has spent on each task in your pipeline. You’ll also unlock ‘chart view’, an alternative to monday CRM’s classic Kanban-style project visualization, which allows you to view your data on a variety of eye-catching graphs and charts.monday CRM’s ‘Enterprise’ plan (you’ll have to enquire about a rate) adds premium customer support and tailored onboarding, as well as advanced reporting and analytics.monday CRM Pricingmonday CRM does offer a free plan, so you can feel it out before committing.BasicStandardProEnterprise$8 per user, per month$10 per user, per month$16 per user, per monthCustom rateYou can try monday CRM free for 14 days. Head to monday CRM’s website now to get started. 6. Salesforce$25 to $300 per user, per month Salesforce 3.7 Pricing $25 – $500 per user per month Try Salesforce Strengths Feature-rich, with powerful, AI-driven automation and reporting functionality Huge number of integrations Excellent customer service, with a huge online knowledge base at your disposal Weaknesses Tricky to use (importing data was particularly unintuitive) Quite expensive when compared to competitors Customer support costs extra Pricing See more See less PlanPrice Starter Suite Lead management, email integration, schedule meetings $25 per user, per month Professional Forecast management, customized reports, quoting $80 per user, per month Enterprise Process automation, advanced pipeline insights $165 per user, per month Unlimited AI lead scoring and deal health, premium support $330 per user, per month Einstein 1 Sales Performance management, data cloud $500 per user, per month Gallery See more See less Click to expand Photo: We were able to input and view a tone of information on leads using Salesforce, which is great if your company likes to get granular. Source: Expert Market Photo: Contact profile are also heavy on the details. While seeing everything in one place is handy, we also found it slightly overwhelming. Source: Expert Market Photo: Since Salesforce can be tricky to use, we appreciated being able to open up the support center without losing access to the interface. Source: Expert Market With one of the most intelligent, AI-driven CRM platforms on the planet, it’s no surprise that Salesforce doesn’t come cheap. Its best value plan – the ‘Professional’ version of its package for sales and service teams – starts at a whopping $75 per user, per month.Salesforce also charges extra for its marketing module – an additional CRM cost that starts at $400 per month (though if you’re not careful, those hundreds could easily become thousands!). That said, you get what you pay for – and it’s unlikely you’ll find a system with better analytical CRM capabilities than Salesforce.Salesforce CRM PricingLike many CRM providers, Salesforce splits out its offerings into various packages – one each for sales, marketing, and service, plus a deal that combines both sales and service features – all of which are available at a range of ascending pricing tiers.EssentialsProfessionalEnterpriseUnlimitedSales Cloud$25 per user, per month$75 per user, per month$150 per user, per month$300 per user, per monthService Cloud$25 per user, per month$75 per user, per month$150 per user, per month$300 per user, per monthSales and Service Cloud$25 per user, per month$100 per user, per month$175 per user, per month$325 per user, per monthWe’ve highlighted the plan that we feel is the best value on the table above, though the plan you ultimately select will come down to your business’ size, technical requirements, and budget. Don’t stress, though – you can try Salesforce free for 30 days, so there’s plenty of time to get acquainted with the package that’s right for you. 7. Microsoft Dynamics 365$65 per user, per month to $1,500 per account, per month Microsoft Dynamics 365 3.7 Pricing $65 per user - $1,500 per account Compare quotes Quick overview Dynamics 365 is one of the most advanced CRM systems on the market, with AI-enhanced reporting and several top-of-the-line features that almost (bit not quite) rival Salesforce. Where the system does rival Salesforce, though, is with its expensive price tag.Sure, its basic products for customer service ($50 per user, per month) and sales teams ($65 per user, per month) are affordable. And if you already use one of Dynamics 365’s products at your business, the company offers a discount on any subsequent orders. But it’s when you start mixing and matching Dynamics 365’s range of add-on CRM costs that the price really starts to balloon. Read more + Read less - Pricing See more See less Tiers Professional $65 per user per month Enterprise $95 per user per month Premium $135 per user per month Relationship Sales $162 per user per month Dynamics 365 is one of the most advanced CRM systems on the market, with AI-enhanced reporting and several top-of-the-line features that almost (bit not quite) rival Salesforce. Where the system does rival Salesforce, though, is with its expensive price tag.Sure, its basic products for customer service ($50 per user, per month) and sales teams ($65 per user, per month) are affordable. And if you already use one of Dynamics 365’s products at your business, the company offers a discount on any subsequent orders. But it’s when you start mixing and matching Dynamics 365’s range of add-on CRM costs that the price really starts to balloon.Dynamics 365 CRM PricingDynamics 365’s pricing for its sales and customer service modules is easy enough to get to grips with. The total you’ll pay depends on the specific subset of features you’ll need, as well as the amount of functionality required.ProfessionalEnterprisePremiumSales$65 per user, per month*$95 per user, per month*$135 per user, per monthCustomer Service$50 per user, per month*$95 per user, per month*N/A*If this is your first Dynamics 365 app. If you already have a Dynamics 365 app installed at your business, the price is $20.If you require Dynamics 365’s marketing module, be prepared to pay at least $1,500 per account, per month – though this cost is slashed by half to just $750 if you already use a qualifying Dynamics 365 app.So, how about those add-on CRM costs we mentioned? These come in the form of additional modules, which you can purchase to increase the scope of Dynamics 365’s functionality. They include:‘Customer Insights’ (from $1,500 per account, per month), a powerful customer data and business intelligence platform that works with Dynamics 365’s sales, marketing, and customer service products.‘Customer Voice’ ($200 per account, per month for 2,000 surveys), allows you to generate surveys to gather crucial feedback about your business and brand.Dynamics 365 offers a 14-day trial for new users. 8. SugarCRM$49 per user, per month to $1,000 per month SugarCRM 3.7 Pricing $49 per user, per month - $1,000 per month Compare quotes Quick overview Predictably by now, SugarCRM splits its pricing out into three packages, based on the type of team they’re designed to support. There’s Sugar Sell (for sales teams, from $49 per user, per month), Sugar Market (for marketing teams, from $1,000 per month), and Sugar Serve (for customer service teams, starting at $80 per month). All are cloud-based, billed annually, and ideal for the needs of fast-growth businesses. Read more + Read less - Predictably by now, SugarCRM splits its pricing out into three packages, based on the type of team they’re designed to support. There’s Sugar Sell (for sales teams, from $49 per user, per month), Sugar Market (for marketing teams, from $1,000 per month), and Sugar Serve (for customer service teams, starting at $80 per month). All are cloud-based, billed annually, and ideal for the needs of fast-growth businesses.SugarCRM PricingSugar SellSugar ServeSugar MarketFrom $49 per user, per monthFrom $80 per user, per monthFrom $1,000 per monthSugarCRM also offers one legacy on-premise products that combine elements of sales, service, and marketing functionality – ‘Sugar Enterprise’. Designed for larger businesses, its pricing starts at $85 per user, per month.SugarCRM offers a free 7-day trial on Sugar Sell, but only a live demo of Sugar Market. 9. Zendesk$19 to $150 per user, per month Zendesk 3.3 Pricing $19 - $219 per user, per month Try Zendesk Strengths Easy to switch between communication channels Wide range of built-in VoIP functions and VoIP integrations AI-powered customer chatbots Weaknesses Sales and marketing related tools are a little limited No custom reporting on two cheapest plans Pricing See more See less PlanPrice Support Team $19 per user, per month (billed annually) $25 per user, per month (billed monthly) Support Professional $55 per user, per month (billed annually) $69 per user, per month (billed monthly) Support Enterprise $115 per user, per month (billed annually) $149 per user, per month (billed monthly) Sell Team $19 per user, per month (billed annually) $25 per user, per month (billed monthly) Sell Growth $55 per user, per month (billed annually) $69 per user, per month (billed monthly) Sell Professional $115 per user, per month (billed annually) $149 per user, per month (billed monthly) Sell Enterprise $169 per user, per month (billed annually) $219 per user, per month (billed monthly) Gallery See more See less Click to expand Photo: We were able to create email templates in Zendesk, which we could reuse and send to multiple different contacts. Source: Expert Market Photo: If you're using Zendesk Sell, here's what creating a pipeline looks like. We were able to edit stages so they reflected our preferred terminology. Source: Expert Market Photo: When we were setting up contacts in Zendesk, we were prompted to connect the sales team pipeline with the customer service one, so tickets could be viewed by both teams. Source: Expert Market Despite being the only CRM provider on this list not to offer a marketing product, Zendesk makes up for it with affordable, effective solutions for sales and service teams. ‘Sell’ starts from just $19 per user, per month, while ‘Support’ – Zendesk’s product for service teams – is available at the mouth-wateringly low price point of $5 per user, per month.Upgrading to Zendesk’s ‘Professional’ tier ($49 per user, per month) adds reporting dashboards and advanced call analytics, plus sales goals and forecasting. The ‘Professional’ plan ($99 per user, per month) adds skills-based routing to your customer service team’s armory, while your sales hotshots will benefit from lead scoring, task automation, and extra sales pipelines.The ‘Enterprise’ plan (and its conspicuous $150 per user, per month price tag) should speak for itself. As well as enhanced software security and uptime, you’ll receive unlimited sales pipelines, sales insights reports, and a rep performance dashboard. You’ll also receive the finest customer support Zendesk has to offer – and that’s saying something!Zendesk offers a free 30-day trial on all plans except ‘Enterprise’. How Did We Find the Best CRM Software?Our team of independent researchers looked at a selection of the best and most popular CRM software. After finding all the information we need, the researchers then compare each software against its competitors, allowing us to find the cream of the crop. The criteria we look at include:Price: Simple enough – the platform with the lowest price tag scores the bestCustomization: What does the platform allow you to toy with in order to make it suit your business?Features: Again, fairly easy to assess. Whichever platforms offer the best variety of features are given a better placement than those that have a more skint collection of tools.Team Infrastructure: How does the platform allow you to manage large sales teams?Customer Support: Again, easy enough – look at the options available and see what each platform offers its customers when it comes to their support resourcesScalability: How much does each software allow your business to grow over time?After factoring in all this information, alongside the scores they received, we were able to calculate a final overall score for each CRM platform. Next stepsIf you’re curious, these platforms are ranked in order of our general favorites. Our top three CRM platforms are Zoho, Freshsales, and HubSpot, all of which have plenty to offer to your business.Now you have an idea of what you can expect to pay for CRM software, it’s time to decide which is the best fit for the specific needs of your business. But don’t stress, because the whole process really is easier than it sounds – especially if you use our free quote-finding service. Here’s how it works.Simply provide us with a few details about your team’s CRM requirements via the questionnaire below. Hit one of the buttons below to get your free quote. It takes just 30 seconds... Compare Costs from Leading CRM Providers and Save Yes No Frequently asked questions Which CRM supplier offers the best free plan? Several CRM providers offer free versions. The catch, however, is that free plans are always limited in terms of the features they contain, and the level of customer support available. HubSpot, Freshsales CRM, Zoho, and monday CRM all offer free plans. Which one is right for you, though, depends on what you’re looking for in a CRM system.To help whittle it down, our quote-finding questionnaire should help. Which CRM software is the best for my small business? Naturally, the cheaper CRM systems are going to be better-suited to smaller businesses. Not only will they be easier on your wallet, but they’ll also be easier to use, owing to the fact that they come with fewer features.Freshworks CRM, Zoho, and Cloze (their lower-cost CRM plans, at least) all fit into this bracket. If you’re new to CRM software and want a solution that’s quick to get the hang of and won’t break the bank, you can’t look past one of these thrifty three.For more info, check out our comprehensive guide to the best CRM systems for small businesses, and get the best deal for your SMB. Written by: Duncan Lambden Software Expert Duncan (BA in English Textual Studies and Game Design) is one of Expert Market's local Software Experts. His articles focus on ecommerce platforms and business software that allows small businesses to improve their efficiency or reach, with an emphasis on invoice financing, project management, and customer relations. Reviewed by: James Macey Senior Business Software Researcher James thinks all businesses can improve if they use the right technology. At Expert Market, he utilises his 4+ years experience as a researcher to offer specialised advice on a wide range of categories from CRM to Fleet Management.