CRM Software Costs | Our 2023 Comparison

Graph demonstrating CRM cost and pricing by provider
Duncan Lambden

Paid customer relationship management (CRM) systems cost start from around $12 per user, per month for small businesses. More advanced packages for larger enterprises range from $50 to $150 per user, per month, while the most expensive CRM systems charge $300 per user, per month, or more.

Free plans are also available, but impose restrictive limitations on features and data storage. We don’t recommend them for growing businesses – especially because you'll need a sturdy version of this powerful tool.

CRM systems are great for storing your business’ contact, deal, and lead information, and leveraging it to drive targeted email marketing and better planning.

The question, then, isn’t whether to invest in a CRM system – it’s which supplier to go with. However, with hundreds of different CRM systems out there, choosing one can be tough.

That’s why we’ve put together a detailed guide to CRM pricing. We’ve reviewed the products and price ranges of 9 suppliers below, to help you find the right provider for your business. Or, you can use our free quote finding service to compare suppliers most suitable for you.

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Microsoft Dynamics 365

Sugar CRM

Starting Price

$14 per user per month

Starting Price

$15 per user per month

Starting Price

$22.50 per user per month

Starting Price

$14.90 per user per month

Starting Price

$10 per user per month

Starting Price

$25 per user per month

Starting Price

$65 (sales)

$50 (service)

Starting Price

$49

Starting Price

$19 per user per month

Middle Price

$40 per user per month

Middle Price

$39 per user per month

Middle Price

$90 per user per month

Middle Price

$49.90 per user per month

Middle Price

$14 per user per month

Middle Price

$75 per user per month

Middle Price

$95 (sales)

$95 (service)

Middle Price

$80

Middle Price

$99 per user per month

Top Price

$52 per user per month

Top Price

$69 per user per month

Top Price

$120 per user per month

Top Price

$79.90 per user per month

Top Price

$24 per user per month

Top Price

$300 per user per month

Top Price

$162 (sales)

$95 (service)

$1,500 (marketing)

Top Price

$1,000

Top Price

$199 per user per month

Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
About pricing

Some providers offer separate pricing for both US and Canadian clients, while others apply their US pricing across both territories. For simplicity's sake, we'll only use US pricing on this page. Just be conscious that the price may change slightly based on conversion rates when it's time to buy.


1. Zoho

Free to $52 per user, per month

Zoho Logo
Zoho CRM
4.7
Pricing Free – $52 per user per month
Quick overview

Zoho is one of the most affordable CRM softwares on the market, but it more than holds its own against more expensive packages. Sure, the interface isn’t as jazzy, but it gets the job done. If email is your main use for CRM, Zoho will really come into its own. Free for up to three users, with paid plans starting at $14/user/month (billed monthly).

Strengths

Free for up to three users

Easy to use and to set up

Great email marketing tools, plus web forms for collecting lead info

Weaknesses

Mobile app has quite limited functionality

Reduced customer support

Pricing
TiersPrice
Free Free
Standard $14 per user per month
Professional $23 per user per month
Enterprise $40 per user per month
Ultimate $52 per user per month

As well as three paid plans, Zoho delivers a completely free, feature-rich plan that’s ideal for businesses new to CRM software. Paid packages start with the ‘Standard’ plan ($14 per user, per month) and progress to the highly affordable ‘Professional’ tier ($23 per user, per month), which adds custom reports and lead scoring rules. Zoho’s ‘Enterprise’ plan costs just $40 per user, per month, and adds a conversational AI assistant into the bargain.

Zoho’s ‘Ultimate’ edition will run you $52 per user, per month. Zoho’s second-best plan is less about throwing more functionality at you, and more about enhancing the stuff you can already do with Zoho’s cheaper plans.On top of giving your feature limits a turbo boost, ‘Ultimate’ comes with Zoho’s best-in-class analytics and business intelligence software. For businesses with big growth on the brain, it’s a must.

Zoho CRM Pricing

All of Zoho’s paid options come with phoneline, chat, and email-based customer support. For the top two plans, it's even 24/7.

FreeStandardProfessionalEnterpriseUltimate
Billed annuallyFree$14 per user per month$23 per user per month$40 per user per month$52 per user per month
Billed monthlyFree$20 per user per month$35 per user per month$50 per user per month$65 per user per month

A free 30-day trial is available across all of Zoho’s paid plans.


2. Freshsales CRM

$15 to $69 per user, per month

Freshsales Logo
Freshsales
4.5
Pricing Free – $69 per user per month
Quick overview

If you’re a small business looking for a good, affordable CRM system without all the bells and whistles, Freshsales will be right up your street. Get up and running in next to no time with an easy, useful dashboard, packed full of features you’ll actually use. Freshsales is popular across the board, but it’s the small businesses that sing its praises the loudest. Paid plans start at $15/user/month.

Strengths

Great for automating tasks such as logging phone calls

A simple software that’s easy to pick up, and won’t require much training

Free trial available

Weaknesses

Offers fewer third party integrations than competitors such as Zoho and Salesforce

Pricing
TiersPrice
Free Free
Growth $15 per user per month
Pro $39 per user per month
Enterprise $69 per user per month

Freshsales CRM offers a 21-day free trial, as well as a free plan that comes with 24/5 customer support, plus an unlimited number of contacts.


3. HubSpot

$25 to $120 per user, per month

HubSpot logo
HubSpot
4.3
Pricing $25 - $120 per user, per month
Quick overview

Each of HubSpot’s packages for marketing, sales, and service teams start at a relatively budget-friendly $25 per user, per month. We recommend the Growth Suite, though – it includes HubSpot’s Marketing, Sales, and Service ‘Hubs’ in a single package, with a tasty discount to boot. Upgrading any of HubSpot’s plans to the ‘Professional’ tier ($80 per user, per month for the Growth Suite) buys you task automation, as well as three standout features for marketing teams: A/B testing, website traffic analytics, and video hosting.

Pricing
PlanPrice (paid annually)Price (paid monthly)
Starter $23 per user per month $25 per user per month
Professional $72 per user per month $80 per user per month
Enterprise $120 per user per month Annual payment only

Each of HubSpot’s packages for marketing, sales, and service teams start at a relatively budget-friendly $22.50 per user, per month. We recommend the Growth Suite, though – it includes HubSpot’s Marketing, Sales, and Service ‘Hubs’ in a single package, with a tasty discount to boot. Upgrading any of HubSpot’s plans to the ‘Professional’ tier ($320 per user, per month for the Growth Suite on annual plan) buys you task automation, as well as three standout features for marketing teams: A/B testing, website traffic analytics, and video hosting.

HubSpot’s ‘Enterprise’ plan ($500per user, per month, for the Growth Suite on annual plan) might break the bank, but whoa – it’s impressive.

Between predictive lead scoring, behavioral event triggers, and multi-touch revenue attribution, you’ll have everything you need to take your marketing, sales, and customer service efforts to the next level.

HubSpot CRM Suite Pricing

(Prices on annual plans)Marketing HubSales HubService HubCRM SuiteTry Now
Starter (2 paid users, 1,000 contacts included)$45/month$45/month$45/month$45/monthTry HubSpot Starter
Professional (5 paid users, 2,000 contacts included)$800/month$450/month$450/month$1,600/monthTry HubSpot Professional
Enterprise (10 paid users, 10,000 contacts included)$3,600/month$1,200/month$1,200/month$5,000/monthTry HubSpot Enterprise

HubSpot offers a limited free version, as well a free 30-day trial for new customers on paid plans.


4. Pipedrive

$14.90 to $99 per user, per month

Pipedrive Logo
Pipedrive
Pricing $14.90 – $99 per user per month
Quick overview

Pipedrive is the perfect affordable CRM solution for businesses with several stages in their sales funnel. It’s the perfect way to guide each consumer from prospect to regular customer, especially for high-value products. Easily integrate with third party applications to maximize efficiency. Plans start at $14.90/user/month.

Strengths

Advanced app versions for on the move management

Efficient customer service and helpful guidance

Comprehensive lead management – clearly see where each contact is in the sales funnel

User-friendly interface

Free trial available

Weaknesses

Not as much scope for customization as other platforms, so might not be suitable for more niche industries

The features might be overkill for very small businesses

Pricing
Pipedrive CRM pricing
Essential $14.90 per user per month
Advanced $24.90 per user per month
Professional $49.90 per user per month
Enterprise $99 per user per month

Pipedrive is available at four different pricing tiers. You can start with its ‘Essential’ plan ($14.90 per user, per month), although it’s fairly sparse when it comes to features. We recommend springing for at least Pipedrive’s ‘Advanced’ plan ($24.90 per user, per month), to benefit from its excellent email marketing and sales automation capabilities.

Pipedrive’s ‘Professional’ plan ($49.90 per user, per month) provides custom reporting, as well as advanced team management tools to grow your business. ‘Enterprise’ ($99 per user, per month) offers custom onboarding and support, although you’ll need at least ten people using the system to be eligible for it.

Pipedrive CRM Pricing

The best way we can describe Pipedrive's pricing plans is… egalitarian. All tiers come with 24/7 chat and email-based support, plus over 150 app integrations. All of Pipedrive’s CRM pricing tiers sport apps for both Android and iOS.

EssentialAdvancedProfessionalEnterprise
$14.90 per user, per month$24.90 per user, per month$49.90 per user, per month$99 per user, per month

You can try any of Pipedrive’s first three plans free for 14 days.


5. monday.com

$8 to custom per user, per month

monday.com Logo
monday.com
4.2
Pricing $8-custom per user, per month
Quick overview

At $10 per user, per month, the ‘Basic’ plan offers an app for both iOS and Android, as well as 5GB of storage and whiteboard collaboration. We’d recommend at least going for monday.com’s ‘Standard’ plan, though. It adds timeline and calendar views, advanced search functionality, and up to 250 app integrations – and, at just $14 per user, per month all in, the plan’s not that much more expensive than its predecessor.

Strengths

24/7 customer support available, plus daily live webinars and a comprehensive knowledge base

Color-coded boards are refreshingly easy on the eye

Weaknesses

It doesn’t offer the same depth of features as an out-and-out CRM system does

Pricing
TiersPrice
Basic $8 per user per month
Standard $10 per user per month
Pro $16 per user per month
Enterprise Bespoke

A project management tool by trade, monday.com nevertheless shares plenty of CRM’s DNA. At $8 per user, per month, the ‘Basic’ plan offers an app for both iOS and Android, as well as 5GB of storage and whiteboard collaboration. We’d recommend at least going for monday.com’s ‘Standard’ plan, though. It adds timeline and calendar views, advanced search functionality, and up to 250 app integrations – and, at just $10 per user, per month all in, the plan’s not that much more expensive than its predecessor.

The ‘Pro’ plan ($16 per user, per month) adds a time tracking tool, which allows you to see how long your team has spent on each task in your pipeline. You’ll also unlock ‘chart view’, an alternative to monday.com’s classic Kanban-style project visualization, which allows you to view your data on a variety of eye-catching graphs and charts.

monday.com’s ‘Enterprise’ plan (you’ll have to enquire about a rate) adds premium customer support and tailored onboarding, as well as advanced reporting and analytics.

monday.com CRM Pricing

monday.com does offer a free plan, so you can feel it out before committing.

BasicStandardProEnterprise
$8 per user, per month$10 per user, per month$16 per user, per monthCustom rate

You can try monday.com free for 14 days. Head to monday.com’s website now to get started.


6. Salesforce

$25 to $300 per user, per month

Salesforce Logo
Salesforce
3.8
Pricing $25 – $300 per user per month
Quick overview

There’s a reason why, when googling CRM systems, you’ll find plenty of articles with titles such as ‘7 Best Alternatives to Salesforce’; it’s really set the bar high when it comes to CRM systems, and seems to have a plan to suit everyone. But when it comes to affordability and value for money, how does it stack up? Plans start at $25/user/month.

Strengths

Good range of features that make it well-suited to medium-large businesses

Huge number of integrations available, including a number of Salesforce’s own. This makes it a really robust tool for marketing as well as sales

Free trial available

Weaknesses

One of the pricier systems around

Not the easiest to get to grips with quickly

Very small businesses should opt for a cheaper, easier product

Pricing
TiersPrice
Essentials $25 per user per month
Professional $75 per user per month
Enterprise $150 per user per month
Unlimited $300 per user per month

With one of the most intelligent, AI-driven CRM platforms on the planet, it’s no surprise that Salesforce doesn’t come cheap. Its best value plan – the ‘Professional’ version of its package for sales and service teams – starts at a whopping $75 per user, per month.

Salesforce also charges extra for its marketing module – an additional CRM cost that starts at $400 per month (though if you’re not careful, those hundreds could easily become thousands!). That said, you get what you pay for – and it’s unlikely you’ll find a system with better analytical CRM capabilities than Salesforce.

Salesforce CRM Pricing

Like many CRM providers, Salesforce splits out its offerings into various packages – one each for sales, marketing, and service, plus a deal that combines both sales and service features – all of which are available at a range of ascending pricing tiers.

EssentialsProfessionalEnterpriseUnlimited
Sales Cloud$25 per user, per month$75 per user, per month$150 per user, per month$300 per user, per month
Service Cloud$25 per user, per month$75 per user, per month$150 per user, per month$300 per user, per month
Sales and Service Cloud$25 per user, per month$100 per user, per month$175 per user, per month$325 per user, per month

We’ve highlighted the plan that we feel is the best value on the table above, though the plan you ultimately select will come down to your business’ size, technical requirements, and budget. Don’t stress, though – you can try Salesforce free for 30 days, so there’s plenty of time to get acquainted with the package that's right for you.


7. Microsoft Dynamics 365

$65 per user, per month to $1,500 per account, per month

Microsoft Dynamics 365 logo
Microsoft Dynamics 365
3.7
Pricing $65 per user - $1,500 per account
Quick overview

Dynamics 365 is one of the most advanced CRM systems on the market, with AI-enhanced reporting and several top-of-the-line features that almost (bit not quite) rival Salesforce. Where the system does rival Salesforce, though, is with its expensive price tag.

Sure, its basic products for customer service ($50 per user, per month) and sales teams ($65 per user, per month) are affordable. And if you already use one of Dynamics 365’s products at your business, the company offers a discount on any subsequent orders. But it’s when you start mixing and matching Dynamics 365’s range of add-on CRM costs that the price really starts to balloon.

Pricing
Tiers
Professional $65 per user per month
Enterprise $95 per user per month
Premium $135 per user per month
Relationship Sales $162 per user per month

Dynamics 365 is one of the most advanced CRM systems on the market, with AI-enhanced reporting and several top-of-the-line features that almost (bit not quite) rival Salesforce. Where the system does rival Salesforce, though, is with its expensive price tag.

Sure, its basic products for customer service ($50 per user, per month) and sales teams ($65 per user, per month) are affordable. And if you already use one of Dynamics 365’s products at your business, the company offers a discount on any subsequent orders. But it’s when you start mixing and matching Dynamics 365’s range of add-on CRM costs that the price really starts to balloon.

Dynamics 365 CRM Pricing

Dynamics 365’s pricing for its sales and customer service modules is easy enough to get to grips with. The total you’ll pay depends on the specific subset of features you’ll need, as well as the amount of functionality required.

ProfessionalEnterprisePremium
Sales$65 per user, per month*$95 per user, per month*$135 per user, per month
Customer Service$50 per user, per month*$95 per user, per month*N/A

*If this is your first Dynamics 365 app. If you already have a Dynamics 365 app installed at your business, the price is $20.

If you require Dynamics 365’s marketing module, be prepared to pay at least $1,500 per account, per month – though this cost is slashed by half to just $750 if you already use a qualifying Dynamics 365 app.

So, how about those add-on CRM costs we mentioned? These come in the form of additional modules, which you can purchase to increase the scope of Dynamics 365’s functionality. They include:

  • ‘Customer Insights’ (from $1,500 per account, per month), a powerful customer data and business intelligence platform that works with Dynamics 365’s sales, marketing, and customer service products.
  • ‘Customer Voice’ ($200 per account, per month for 2,000 surveys), allows you to generate surveys to gather crucial feedback about your business and brand.

Dynamics 365 offers a 14-day trial for new users.


8. SugarCRM

$49 per user, per month to $1,000 per month

sugarcrm logo
SugarCRM
3.7
Pricing $49 per user, per month - $1,000 per month
Quick overview

Predictably by now, SugarCRM splits its pricing out into three packages, based on the type of team they’re designed to support. There’s Sugar Sell (for sales teams, from $49 per user, per month), Sugar Market (for marketing teams, from $1,000 per month), and Sugar Serve (for customer service teams, starting at $80 per month). All are cloud-based, billed annually, and ideal for the needs of fast-growth businesses.

Predictably by now, SugarCRM splits its pricing out into three packages, based on the type of team they’re designed to support. There’s Sugar Sell (for sales teams, from $49 per user, per month), Sugar Market (for marketing teams, from $1,000 per month), and Sugar Serve (for customer service teams, starting at $80 per month). All are cloud-based, billed annually, and ideal for the needs of fast-growth businesses.

SugarCRM Pricing

Sugar SellSugar ServeSugar Market
From $49 per user, per monthFrom $80 per user, per monthFrom $1,000 per month

SugarCRM also offers one legacy on-premise products that combine elements of sales, service, and marketing functionality – ‘Sugar Enterprise’. Designed for larger businesses, its pricing starts at $85 per user, per month.

SugarCRM offers a free 7-day trial on Sugar Sell, but only a live demo of Sugar Market.


9. Zendesk

$19 to $150 per user, per month

Zendesk logo
Zendesk
3.8
Pricing $19 - $150 per user, per month
Quick overview

Despite being the only CRM provider on this list not to offer a marketing product, Zendesk makes up for it with affordable, effective solutions for sales and service teams. ‘Sell’ starts from just $19 per user, per month, while ‘Support’ – Zendesk’s product for service teams – is available at the mouth-wateringly low price point of $5 per user, per month.

Upgrading to Zendesk’s ‘Growth’ tier ($49 per user, per month) adds reporting dashboards and advanced call analytics, plus sales goals and forecasting. The ‘Professional’ plan ($99 per user, per month) adds skills-based routing to your customer service team’s armory, while your sales hotshots will benefit from lead scoring, task automation, and extra sales pipelines.

Pricing
TiersPrice
Team $19 per user per month
Growth $49 per user per month
Professional $99 per user per month
Enterprise $150 per user per month

Despite being the only CRM provider on this list not to offer a marketing product, Zendesk makes up for it with affordable, effective solutions for sales and service teams. ‘Sell’ starts from just $19 per user, per month, while ‘Support’ – Zendesk’s product for service teams – is available at the mouth-wateringly low price point of $5 per user, per month.

Upgrading to Zendesk’s ‘Professional’ tier ($49 per user, per month) adds reporting dashboards and advanced call analytics, plus sales goals and forecasting. The ‘Professional’ plan ($99 per user, per month) adds skills-based routing to your customer service team’s armory, while your sales hotshots will benefit from lead scoring, task automation, and extra sales pipelines.

The ‘Enterprise’ plan (and its conspicuous $150 per user, per month price tag) should speak for itself. As well as enhanced software security and uptime, you’ll receive unlimited sales pipelines, sales insights reports, and a rep performance dashboard. You’ll also receive the finest customer support Zendesk has to offer – and that’s saying something!

Zendesk offers a free 30-day trial on all plans except ‘Enterprise’.

How Did We Find the Best CRM Software?

Our team of independent researchers looked at a selection of the best and most popular CRM software. After finding all the information we need, the researchers then compare each software against its competitors, allowing us to find the cream of the crop. The criteria we look at include:

  • Price: Simple enough – the platform with the lowest price tag scores the best
  • Customization: What does the platform allow you to toy with in order to make it suit your business?
  • Features: Again, fairly easy to assess. Whichever platforms offer the best variety of features are given a better placement than those that have a more skint collection of tools.
  • Team Infrastructure: How does the platform allow you to manage large sales teams?
  • Customer Support: Again, easy enough – look at the options available and see what each platform offers its customers when it comes to their support resources
  • Scalability: How much does each software allow your business to grow over time?

After factoring in all this information, alongside the scores they received, we were able to calculate a final overall score for each CRM platform.


Next steps

If you're curious, these platforms are ranked in order of our general favorites. Our top three CRM platforms are Zoho, Freshsales, and HubSpot, all of which have plenty to offer to your business.

Now you have an idea of what you can expect to pay for CRM software, it’s time to decide which is the best fit for the specific needs of your business. But don’t stress, because the whole process really is easier than it sounds – especially if you use our free quote-finding service. Here’s how it works.

Simply provide us with a few details about your team’s CRM requirements via the questionnaire below. Hit one of the buttons below to get your free quote.

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Frequently asked questions

Which CRM supplier offers the best free plan?
Several CRM providers offer free versions. The catch, however, is that free plans are always limited in terms of the features they contain, and the level of customer support available. HubSpot, Freshsales CRM, Zoho, and monday.com all offer free plans. Which one is right for you, though, depends on what you’re looking for in a CRM system.

To help whittle it down, our quote-finding questionnaire should help.

Which CRM software is the best for my small business?
Naturally, the cheaper CRM systems are going to be better-suited to smaller businesses. Not only will they be easier on your wallet, but they’ll also be easier to use, owing to the fact that they come with fewer features.

Freshworks CRM, Zoho, and Cloze (their lower-cost CRM plans, at least) all fit into this bracket. If you’re new to CRM software and want a solution that’s quick to get the hang of and won’t break the bank, you can’t look past one of these thrifty three.

For more info, check out our comprehensive guide to the best CRM systems for small businesses, and get the best deal for your SMB.

Written by:
Duncan Lambden
Duncan Lambden Software Expert

Duncan (BA in English Textual Studies and Game Design) is onw of Expert Market’s local Software Experts. His articles focus on ecommerce platforms and business software that allows small businesses to improve their efficiency or reach, with an emphasis on invoice financing, project management, and customer relations.