The 6 Best CRMs for Manufacturing Companies in 2023


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Our favorite CRMs for manufacturing companies are Salesforce, HubSpot and Zoho CRM. These CRMs are easy to use, customizable, and full of all the necessary features to streamline your business. Their pricing ranges from around $14 to $300, with Zoho CRM and HubSpot also offering free versions – so there’s something for every budget and business need.

You can use our free comparison tool to receive quotes for CRMs for manufacturing companies. This way you can compare CRMs tailored to your business needs – just give us a few brief details, and we’ll do the rest. You’ll then receive no-obligation quotes from trusted CRM providers.

CRM for Manufacturing: What It Is and Its Benefits

CRMs for manufacturing companies are important for several reasons. They provide a 360-degree view of customers and enable better collaboration across multiple teams. Your customers will receive a personalized and engaging experience – which is important, since providing great customer service is key to customer satisfaction and retention.

CRMs provide easy overviews of your sales pipeline, whereas without a CRM, you’d have to do a lot of searching before figuring out where a sale is in the process. This gives you better insight into sales activity and shows you when a task needs to be carried out. This facilitates the completion of a sale much quicker because you can cater to a customer's needs and queries as soon as possible.

Many CRMs offer customizability so you can amend the pipeline to suit your unique needs. You can often set up notifications from the sales pipeline so you don’t miss an important action. Automation means you can trigger admin tasks as a sale moves along the pipeline. It also means your team can spend less time on admin or repetitive tasks, and focus on more lucrative opportunities instead.

Workflow automation means you can automate a personalized email to be sent to your customers when they’ve made a purchase, as well as sending them tracking information. This allows you to give your customers an efficient experience while ensuring your sales pipeline moves along smoothly.

CRMs can also provide you with accurate sales forecasts to help you make specific plans and better decisions. CRMs do all the number-crunching for you and show you the end result, so you won’t have to calculate things yourself. CRMs track every order placed, keeping a full record of what was ordered, when it was placed and how much it cost.

Using this data alongside its inbuilt tools, a CRM system can give you insightful analytics around long-term trends. This data can help transform your business and allow you to consistently plan for the future. At its core, CRM software stores customer data – but it has now evolved to the point that it can provide sophisticated tools and solutions to streamline your business’s operations and increase profitability, productivity and efficiency.

The Best CRMs for Manufacturing Businesses

Provider Price Free trial Expert rating 
Salesforce $25 – $30030-days 4/5
Hubspot Sales Hub$0 – $1,200Free version 4/5
Zoho CRM C$0 – C$65 30-days 3.5/5
Zendesk Sell$19 – $9914-days 3/5
Keap $44 – $19914-days 3/5


Salesforce is one of the most popular and comprehensive CRMs in the world. While it’s most suited to larger enterprises, it can be used by manufacturing operations of any size. Its customizability means it can be adjusted to suit any business requirement or process. In fact, it may at times be too customizable for those who’d prefer a CRM with prebuilt tools and solutions.

Salesforce’s sales forecasting tool gives you a complete view of your entire pipeline. You can track which products your team needs to manufacture most often, and see forecasts for even complex sales teams. Salesforce’s mobile app shows a clear view of your feed so you’re always up to date. The sales console is a dashboard-like interface that allows sales agents to follow up on a lead, identify key contacts, and assess companies.

Read our Salesforce review

Salesforce Pricing:

Package Price (per user, per month)
Essentials $25
Professional $75 
Enterprise $150 
Unlimited $300


  • Customizable
  • Workflow automation
  • Most comprehensive CRM on the market


  • Steep learning curve
  • 24/7 support only available for highest-paying users

Hubspot Sales Hub

HubSpot provides an easy-to-use and customizable platform. With no steep learning curve, this is a great choice for those who don’t want to spend a long time training or getting to grips with a new system. You can track emails with HubSpot, so you can follow up at the right time to close deals quickly and efficiently. This tracking data feeds into your pipeline, providing actionable insights. These insights can be used to accurately determine quantities and pricing.

Automation means you can spend less time on admin tasks, and HubSpot offers a mobile app that keeps you updated in real time even when not at your desk. However, some users have reported that the app lacks functionality.

HubSpot has recently expanded its footprint to include Ontario, Canada, where it seeks to establish itself among the country’s fast-growing tech industry. The software is scalable, so you can develop it alongside your growing business.

HubSpot’s Pricing:

PackagePrice (per month)
Free $0
Professional $450
Enterprise $1,200


  • Customizable
  • Provides email templates and tracking
  • Great pipeline management


  • Mobile app lacks functionality

Zoho CRM

Zoho is a user-friendly CRM that offers customization, so you can amend the system to cater to custom requirements, order quantities and accurate forecasting. The Zoho mobile app means you can use the CRM on the go, increasing efficiency and productivity. You don’t need to be tied to your desk to get important tasks done.

The ability to automate tasks means your teams don’t need to spend lots of time on mundane or repetitive work, so sales and processes can move along much quicker. As well as automation, you can also set up SLAs and checklists to set a standard for your business and customers. Customer profiles can be customized to fit your exact requirements, making it easier for you to organize and locate customer information.

Zoho’s Pricing:

Package Price (annually)Price (monthly)
Free C$0C$0
Standard C$14C$20
Professional C$23C$35 
Enterprise C$40 C$50 
Ultimate C$52 C$65


  • Free plan
  • User-friendly
  • Workflow automation


  • Poor customer service
  • Occasional lags and bugs

Zendesk Sell

Zendesk Sell is a simple platform focused on offering great sales tools. The integrated tools on the platform mean sales agents are able to capitalize on relevant opportunities. With Zendesk, data is captured automatically so sales and customer service teams can stay up to date.

Its sales pipeline is clear and priorities are easy to identify. You’ll be able to organize your teams, and each agent can clearly see their most important tasks. This makes it easier for you to accurately plan for orders, quantities and deadlines. It can also help you build accurate forecasts to plan for the future and keep an eye on upcoming trends.

The Zendesk mobile app lets you close deals, follow up on tasks, and carry out actions on the go. This gives your teams the flexibility to get urgent work done.

You can also integrate third-party apps such as Mailchimp or PandaDoc, or build your own apps through Zendesk. Meanwhile, Zendesk’s insightful analytics help you view your data at a greater depth. You’ll have the option of choosing a prebuilt dashboard or creating your own reports easily with click and point tools.

Zendesk’s Pricing:

Package Price (per month)
Sell Team $19 per user 
Sell Professional $49 per user 
Sell Enterprise $99 per user 


  • Mobile app
  • User-friendly and simple interface
  • Available in 40+ languages


  • Automation and advanced insights only available on higher priced packages
  • Can be laggy


Keap caters to small manufacturing businesses and provides all the necessary features of a CRM. Keap can forecast revenue, giving you better financial insight and allowing you to plan more accurately for the future. Forecasting is key for manufacturing businesses, and having a CRM that does this for you makes it easier to increase productivity and revenue. Its sales pipeline contains several features for viewing, accessing, and carrying out actions based on the pipeline.

You can automate sales by triggering actions based on pipeline activity, assign specific tasks to team members, and see various reports related to sales activities. Keap provides one comprehensive platform for lead capturing, customer data management, email campaigns, calendar bookings, invoicing and payments.

Keap doesn't have social media interactions, which can be an issue if you have a heavy social media presence. Despite offering various reports, none of them are very detailed – so if you’re in need of more in-depth insights, you might run into some obstacles with this CRM.

Keap’s pricing:

Package Price (per month)
Lite $40 for first two months then $79
Pro $85 for first two months then $169 
Max $100 for first two months then $199


  • 14-day free trial
  • Small business oriented
  • Easy automations


  • No social media integrations
  • No detailed reporting


Finding out what the most important requirements are for your CRM will help you choose the best system for your business. Manufacturing companies can benefit hugely from using a CRM because it increases collaboration opportunities, provides easy access to sales pipelines, and uses automation to drive efficiency.

If you haven’t made a final decision based on the CRMs above, you can use our free quote tool to be matched up with CRMs best suited to your business. Just give us a few brief details and we’ll do the hard part. You’ll then be contacted by trusted CRM providers with no-obligation quotes.

How We Test CRM Systems for Businesses

We tested 13 market-leading CRM systems to evaluate them in terms of functionality, usability, cost, scalability, and more so we can make the most useful recommendations to Canadian businesses.

Our rigorous testing process means these products have been scored and rated in six main categories of investigation and 13 subcategories – in fact, we covered 84 areas of investigation in total. We then gave each category score a ‘relevance weighting' to ensure the product's final score perfectly reflects the needs and requirements of Expert Market readers – and that's our product testing algorithm in a nutshell!

Our main testing categories for CRM systems are:

Features: the functionalities and capabilities provided by the CRM software, such as contact management, lead and opportunity tracking, and task and activity management.

Help and Support: the resources and assistance available to users when they encounter issues or require guidance while using the CRM software.

Customization: the ability to tailor the CRM software to suit the specific needs and processes of the organization, e.g. customizing fields, layouts, and workflows.

Scalability: the ability of the CRM software to accommodate the growth and changing needs of the organization, such as the capacity to handle a growing customer database.

Price: the cost associated with using the CRM software. It includes factors such as licensing fees, subscription plans, and additional charges for add-on modules or features.

Team Structure – Sales CRM: determining if a platform makes it easier to manage large sales teams, including team dashboards, team hierarchies, and team inboxes.

Usability – Small Business CRM: assessing the simplicity of the interface, the ease of navigating through menus and options, and the overall user experience.


Written by:
Zara Chechi
Zara is a Payments Expert, specialising in writing about Point of Sale systems. With a Law Degree from City University of London, she has used her legally-honed research and analytical skills to develop expertise in the Business Services world. Featured in FinTech Magazine, she quickly became an expert in payroll, POS systems, and merchant accounts.
Reviewed by:
James thinks all businesses can improve if they use the right technology. At Expert Market, he utilises his 4+ years experience as a researcher to offer specialised advice on a wide range of categories from CRM to Fleet Management.