The Best Website Builders in Australia

two men looking at a laptop building a website
Sabrina Dougall
A head shot of Natasha Willett - a blonde woman in a work shirt with a blue background

Our in-depth research has found that Wix and Squarespace are the best website builders Australia has to offer.

We know putting together your own site from scratch can be a headache, particularly if you’re not tech savvy. Yet there are many companies (websites, ironically) that take the ‘hurl’ out of ‘URL’ and help you build a website with no hassle.

But what are the best website builders?

Fear not, we have the answers you crave. Thanks to 15+ years of experience, we have perfected our review technique: in-depth category testing combined with user trials to produce a final score out of five. Psst – if you’re looking for the best free website builders, skip to the end!

The Best Website Builders Are:

(Ranked based on features, value for money, customer support and ease of use to give a total score out of five)

  1. Wix (4.8)
  2. Squarespace (4.8)
  3. GoDaddy (4.2)
  4. Weebly (3.9)

Now take a look at our complete comparison chart for a simple overview of each website builder:

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Best For


Best For

Ease of use

Best For

Speedy set up

Best For

Value for money

Lowest Price
Incl GST
Lowest Price
Incl GST
Lowest Price
Incl GST

A$9.96/month (first year)

A$17.95/month (afterwards)

Lowest Price
Incl GST


Free Plan
Free Plan
Free Plan
Free Plan
Free trial
Free trial
Free trial
Free trial
Looking to sell online?

This page reviews the best website-making platforms for general websites. If you are looking to set up an online store where you can take payments and sell products or services, check out our best ecommerce platforms guide.

Wix 4.8/5

Best for versatility

Wix is a high-performing all-rounder with massive creative scope. It strikes the perfect balance between breadth of features and beautiful designs, which likely explains why it’s the most expensive by far.

A panoply of social media, marketing and customer service tools make Wix the most versatile website creator around. Since our last round of testing, Wix’s features score increased by 18% thanks to its improvements in blogging and internationalisation. Yet these mostly run on apps, which can quickly add costs to your build. The best part, however, is no coding skills are needed for such integrations.

With Wix, you’re not restricted to boxy templates (though there are templates) and can choose to place creative elements exactly where you please. On the downside, Wix does not allow you to switch templates once you publish your website, which is a little restrictive. Some of our test users also felt the editor quickly became cluttered and challenging to use.

If all that sounds like too much effort, Wix ADI (artificial design intelligence) will generate a brand new website for you in minutes. All you have to do is answer questions about your website needs. You can even hire a professional web designer right from the platform via the Wix Marketplace – your own builder within a builder!

Wix has endless options for building creative websites that work for you.


  • Limitless options for creativity
  • Excellent array of features
  • Can hire freelancers to complete tasks for you


  • Cannot switch templates after publishing your website
  • Most expensive builder we tested
  • Builder can become cluttered and hard to use

Wix Pricing

Wix has eight plans for building websites plus a free plan, but that comes with Wix adverts on every page, plus a ‘’ subdomain – which can look unprofessional. Take a look at out in depth Wix pricing guide for more detail.

We’d recommend the premium plans for creating a truly useful website:

Get creative with our top rated website builder

Squarespace 4.8/5

Best for ease of use

Squarespace has come on leaps and bounds in terms of user experience, rising 15% in its ease of use rating. Our researchers were impressed by the low-stress build journey with clear guidance visible on the editor dashboard. It’s also a little nicer on your wallet, scoring 5/5 in value for money compared with Wix’s 4/5.

Moreover, Sqaurespace has the best knowledge centre on the market with great visual and video-led tutorials. “I found this way easier to use than Wix and much less overwhelming,” said one test user, “There's so much less reliance on apps which makes it all feel more streamlined.”

So why didn’t it take the top spot this year? Well, simply put, Squarespace’s sites can’t pull off all the tricks that Wix’s can. Its website features are more limited with fewer customisation options than its major competitor. Though what Squarespace does do, it does very well.

Squarespace takes a no-sweat approach to setting up a slick site.


  • Streamlined build process
  • Most user-friendly
  • Excellent value for money


  • Limited features options
  • Site loading time on the slow side

Squarespace Pricing

Squarespace offers a 14-day free trial and has two website builder plans to choose from. Remember that Expert Market readers can save 10% on Squarespace by using code EM10 at checkout.

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Best For

Personal use

Best For

New entrepreneurs and small business owners

Key Features

Free custom domain
Unlimited bandwidth and storage
24/7 customer support

Key Features
  • Sell unlimited number of products
  • Free Google account for one year
  • Google Ads extra credit
  • Sell gift cards

Fuss-free website building no matter your skill level

GoDaddy 4.2/5

Best for speedy set up

Faster than a greased weasel with his tail on fire, GoDaddy is the speediest builder around. Automatic build tools, such as the ADI function, mean you’re never more than a few clicks away from a ready-to-wear website.

GoDaddy is ‘quick, clean and professional’, in the words of one test user, and we’d have to agree. GoDaddy’s creations have good site speed and are extremely helpful with SEO. It scores 4.3/5 in value for money as well as boasting improved templates and customisation (which jumped by 14% in our ratings since our last research round).

Despite a 12% overall score increase since our previous research, GoDaddy is not as feature-filled as current competitors. There’s no app market, but inbuilt email marketing tools and decent social media integrations will connect you with followers. You can still create great landing pages, but it’s not recommended for building an online community (for instance, there are no password-protected members’ pages).

Design options are a little inflexible; block elements mean you are unable to resize or move image blocks outside of set parameters. We also feel GoDaddy sites tend to look very similar to each other. At the end of the day, it's not the most sophisticated builder, but it gets the job done.

GoDaddy is the quickest connection to your new online base.


  • Quickest way to build a website
  • Excellent SEO features
  • Good site speed


  • Not as many features as competitors
  • Your site risks looking generic
  • Restrictive design interface

GoDaddy Pricing

Enjoy a generous 30-day free trial period before selecting your paid plan. Prices below are quoted inclusive of a GoDaddy limited time offer (54% off annual plan for the first year).

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Price (Paying Annually)


Price (Paying Annually)

A$14.95 /month

Price (Paying Annually)

A$19.95 /month

Price (Paying Annually)

A$24.95  per month

Best For

Personal use

Best For

Smaller businesses

Best For

Growing businesses

Best For


Key Features
  • Security
  • 24/7 support
  • Analytics
  • 100 email marketing sends per month
  • 1 social media platform
  • 5 social posts per month
Key Features
  • Everything on Basic, plus:
  • SEO support
  • 3 social media platforms
  • 20 social posts per month
  • 500 email marketing sends per month
Key Features
  • Unlimited social posts
  • Unlimited marketing emails
  • Recurring appointments
  • Email and text appointment reminders
Key Features
  • List 5,000 products
  • Send 25,000 marketing emails monthly
  • Flexible shipping options
  • Add discounts and promos
  • 24/7 support

Don't delay – get your new website going today!

Weebly 3.9/5

Best value for money

Weebly is the best free platform we can recommend. It offers affordable paid plans and a fair few apps to help you grow your business, as well as pretty solid SEO features.

However, limited marketing, social media and content creation options will leave many businesses feeling cold. Thus Weebly is best for portfolio sites and blogs rather than ecommerce platforms.

Since joining forces with Square, Weebly is clearly the junior player and seems to receive fewer platform updates. One user noted: “The help centre was also really out of date.” It suffers from poor mobile formatting and also recorded the worst server response time across our testing.

Its templates are also less impressive than Squarespace’s, but Weebly is still a good option for business owners without technical skill. We reckon (patient) beginners would get along well with it.

Weebly offers superb value for money and can help your business grow online.


  • Useful SEO tips
  • Large app market to help you bolster your site
  • Best value for money website builder


  • Slow site performance
  • Poor mobile formatting
  • User guidance is outdated

Weebly Pricing

Weebly price plans are three-pronged. Like Wix, it also has a free plan, but that comes with Weebly adverts on each page, which can make your site look amateurish. We recommend signing up to one of the main plans instead:

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Best For

Personal sites

Best For

Groups and organisations

Best For

Small and medium-sized businesses and stores

Key Features

Free SSL security
500MB storage
Connect a custom domain
Chat and email support

Key Features

Unlimited storage
Remove Weebly ads
Site search bar
Phone support
Advanced site stats

Key Features

Unlimited storage
Shipping costs calculator
Abandoned cart emails
Accept all major credit cards and online payments

Keep costs low and watch your website grow

The best free website builder

Weebly is our top recommendation of the best free website builders.

Critically, it will raise your website’s search engine rankings with handy SEO tools – there’s no better way than that to get seen online without costly advertising and multichannel marketing. Weebly is a relatively beginner-friendly platform, using a click-and-drag-style creative interface.

It also offers a big app marketplace, including more than 50 free apps (or widgets) to get your site working the way you want.

When it comes to choosing the best website builders, free is always a tempting proposal. However, buyer (well, free-tryer) beware: free site makers come with branded adverts on every page of your website. This can make your site feel amateurish – not necessarily the best way to make a first impression.

Enjoy better design options, improved functionality and total brand control with a paid plan from any of the above providers. At the end of the day, it’s a few dollars each month that could significantly boost your company’s profile and reputation. Therefore, it’s more than worth it.

Expert Verdict

When it comes to website builders, Wix is the best in show. This should come as no surprise, given it's the largest company in our review set by far. What is surprising is runner-up Squarespace achieves the same overall score as Wix, 4.8/5. This shows how far its technology has come, markedly improving in UX and ease of use since our last research. This cinched its position as easiest web builder.

Those with different needs will find our other top choices more suitable – for instance, GoDaddy is the quickest and Weebly is the best value for money. Now you’re ready to go and build your new website!

Remember, none of the above will suit those looking to build an online store. For such a project, you'll need an ecommerce platform such as Shopify.


What platform are most websites built on?
Website builder popularity varies slightly depending on whether you look at global or country-specific usage stats. Squarespace is the most popular website builder in Australia, whereas Wix is by far the most widely used worldwide.

Here are the top four website builders and the number of websites using them in Australia:

  1. Squarespace: 102,619
  2. GoDaddy: 34,015
  3. Weebly: 26,270
  4. Wix: 965

And here are the global usage stats:

  1. Wix: 7 million
  2. Squarespace: 4.6 million
  3. GoDaddy: 3.4 million
  4. Weebly: 1.7 million

This data is from BuiltWith, which uses a crawler to index websites in the same way as Google search engine.

What is one of the easiest website builders on the market?
Squarespace is our top choice for an easy-to-use website builder. When we rated the best website builders, our test users noted the build experience was far smoother with Squarespace compared with Wix, for example. One said Squarespace feels “much less overwhelming” in the design phase. Others noted the calming simplicity of the white space and minimalist layout. What more could you ask for in a stress-free web building journey?

Handy process guidance takes you logically through your website’s creation, so you never feel cut adrift as you’re putting it all together. Squarespace is aimed at beginner-level website makers, that’s why we’d count on it at every stage.

What is the number one website builder?
Wix is one of the best website builders Australians can find. It’s our top recommendation – our in-depth testing and collated user responses gave it an overall score of 4.8/5. Excellent website features, supreme design flexibility and extra-snazzy marketing tools make Wix hard to beat.

While it’s not necessarily the easiest to use and perhaps a little harsher on the wallet than others, Wix delivers on creative quality. Say goodbye to restrictive grids and magnetic snap design, as Wix lets you place any element in any position.

Written by:
Sabrina Dougall
Sabrina Dougall Web Marketing Expert

Sabrina is a business journalist whose career began in news reporting. She has a master’s in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation.

Reviewed by:
A head shot of Natasha Willett - a blonde woman in a work shirt with a blue background
Natasha Willett Head of Research

For over 9 years Natasha has worked as a mixed method researcher working across a range of sectors from insurance and policy development, to business services and software. As a member of the Market Research Society, Natasha is an advocate for high ethical, commercial and methodological best practices.