The Best Sales CRM Software in Canada 2022

Explore our top sales CRM systems for Canadian businesses…

Our best CRM for sales businesses in Canada is Salesforce Sales Cloud, thanks to its comprehensiveness and great sales tools. 

CRM systems are full of powerful tools that help take your business to the next level. A CRM for sales can help you organize, develop and maintain sales strategies. Using the right CRM system will help your sales team smash targets. 

We’ve used our expertise to narrow down the best CRM systems for your business’s sales department. With over ten years of experience in the CRM industry, we know what we’re talking about, and on this page we’re focusing on all of the best bits these CRMs can provide your sales team. 

If you want to be directly matched with trusted CRM providers, you can use our free quote tool. Once you’ve given us a few brief details such as the size of your business and your current provider, you’ll be contacted with no-obligation quotes by the CRM providers that are best for you. 

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Salesforce Sales Cloud

HubSpot Sales Hub

Freshsales CRM

Zoho One

Zendesk Sell

Price Range

$25 – $300 per user

Price Range

$0 – $1,200

Price Range

$15 – $69 per user per month

Price Range

C$19 – C$81

Price Range

$19 per user

Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
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1. Salesforce Sales Cloud

Salesforce is not just our number one option, but also the world’s – it takes up around 20% of the market. One of the most comprehensive CRM systems around, Salesforce offers tons of great sales features. 

Its Sales Console feature provides sales agents with the ability to easily follow up on leads, identify key contacts and assess companies. It can be customized to each sales process, and agents can view multiple tabs from one page so they don’t need to dig around for vital data. Instead leads, opportunities, prospects, campaigns and much more are at your agents fingertips. 

Salesforce also provides sales forecasting, with a complete view of your team’s entire pipeline. This increases efficiency and organization and ensures the best leads can be accessed at any time. Salesforce also provides accurate forecasting for complex sales teams, thanks to overlay splits which allow you to credit the right amount based on various factors such as revenue or contract value. Salesforce’s Canadian customer support is available in both French and English. 


  • Most comprehensive CRM system on the market
  • Powerful sales tools
  • Highly customizable


  • Can be pricey

Salesforce Pricing:

PackagePrice (Per user, per month)

2. HubSpot Sales Hub 

HubSpot is an easy-to-use and customizable platform. Because it’s so easy to manage, it's one of the best CRMs for salespeople as there’s no steep learning curve. HubSpot provides email tracking, allowing your sales team to follow up at the right time and close deals quicker. This email tracking information feeds into your pipeline, providing actionable insights. Speaking of HubSpot’s pipeline, users have reported that it’s highly intuitive and makes the sales process much smoother. 

HubSpot’s AI intelligence helps collect data from phone calls in order to work out what works best, and this information can be used to develop better sales tactics. You can also automate admin tasks to free up time and resources for your sales team and create a smoother day-to-day routine. 

Plus, HubSpot’s mobile app means the system can stay updated in real time even when agents are on the road. That said, some users have reported that the app lacks functionality. 

HubSpot has recently expanded its footprint to include Ontario, Canada, where it seeks to establish itself among the country’s fast-growing tech industry. The software is scalable so you can develop it alongside your growing business. HubSpot provides email templates to cut the time and energy your team is spending on crafting the right emails. Instead, the templates HubSpot offers can be personalized and sent in minutes. 


  • Customizable
  • Provides email templates and tracking
  • Great pipeline management


  • Mobile app lacks functionality

HubSpot’s Pricing:

PackagePrice (per month)
Free $0
Professional $450
Enterprise $1,200

3. Freshsales CRM

Freshsales provides tons of advanced sales tools, although the more complex features can take longer to implement. The system is suited to a full sales team, so if you have a small business with just one or two people on sales, many of the features won’t be relevant. Freshsales is super customizable – almost every aspect of the interface can be edited, meaning the system can be molded to suit virtually any industry or business. 


You can choose from hundreds of different currencies and over 10 languages, and you can also use AI-powered chatbots to provide your customers with 24/7 support. Customizable webforms mean that you can easily capture relevant customer data, staying on top of opportunities. Third-party app integrations are also available, but they’re limited compared to what’s offered by competitors. 

Workflow automation means you can set up tasks to be completed using custom rules. For example, you can have leads automatically assigned based on any number of factors, such as expertise or region. Sales sequences can trigger admin tasks to be completed, like sending out welcome emails. This only needs to be set up once and will then run by itself.  


  • Minimal onboarding
  • Free plan
  • Affordable


  • Less third-party app integrations than competitors

Freshsales pricing:

PackagePrice (Per user, per month)
Free $0
Growth $15
Enterprise $69

4. Zoho One 

Zoho One has been designed with sales teams in mind. One of the main features it offers is the Blueprint, which allows you to custom build your own sales process. This Blueprint turns best practices into daily actions for your sales team, and means that all your sales agents follow the process just as you’ve designed it. When a deal is on the verge of being closed, the Blueprint ensures certain conditions are met, such as applying the maximum discount. You can also set actions, such as sending follow up emails, for each stage in the sales process and Blueprint will automatically carry them out. 

This platform also allows you to generate leads through social media by automatically converting activity into actionable leads. 

You have access to tons of Zoho apps that make it a comprehensive platform. These include social media management, live chat, invoicing solutions, a website builder and much more. But it’s worth being aware that there’s a fairly moderate learning curve, and the platform can sometimes be buggy especially for new products. 


  • Great sales features
  • Integration between multiple apps


  • Customer support can be slow

Zoho One’s Pricing:

PackagePrice (annually)Price (monthly)
Standard C$19 C$25 
Professional C$31 C$44
Enterprise C$50 C$63 
Ultimate C$65 C$81 

5. Zendesk Sell

Zendesk Sell is a simple platform designed to be easy to use for your sales teams. Zendesk provides collaborative tools so everyone in your business is on the same page. For example, if a support ticket turns into a query about a product, a sales agent can seamlessly take over. Data is captured automatically, so both sales and customer support agents are always up to date. 

Zendesk’s sales pipeline is clear and makes it easy to see priority tasks, organizing and streamlining your sales process. The Smart Lists feature helps to section and filter leads in real time so your sales team can prioritize the right ones. Meanwhile, Zendesk’s mobile app lets you close deals from anywhere in the world. 

You can custom build your own apps using Zendesk Apps, plus integrate third-party apps such as Mailchimp. The insightful analytics mean you can view sales data in greater depth. Zendesk provides prebuilt dashboards for this, or you can easily create your own custom reports with point and click tools. 

As a downside, users have complained that the customer service is slow and that it can be difficult to get in touch with someone. 


  • Simple
  • Great collaboration tools
  • Easy to prioritize relevant leads


  • Poor customer service

Zendesk Sell’s Pricing 

Per user, per month 

  • $19 

Next Steps

There are a few important factors to consider when choosing a CRM system for your sales team. 

Sales features – does the system provide good pipeline management, sales forecasting and insights?

Workflow automation – does the CRM automate admin tasks and provide automation around sales processes?

Functionality – how easy is the system to use? Is there a mobile app for around the clock, worldwide access?

Price – does the system fit into your budget? Does the price reflect the features offered?

Further solutions – you might want other solutions integrated into your CRM system to manage other aspects of your business, such as marketing or customer service. Freshworks CRM provides solutions for sales, marketing, and customer service which can all be integrated. 

There are a few factors to consider when choosing the right CRM solution for your biz. Our free quote tool can help you narrow down your CRM choices as we match you up with trusted CRM providers. You just need to give us a few brief details, and your matched CRM suppliers will contact you with no-obligation quotes and answers to your questions. 

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Zara is a law grad with a penchant for wordsmithing. As Expert Market’s CRM and payroll expert, she relishes researching and writing expert content.