Written by Zara Chechi Reviewed by James Macey Updated on 10 January 2023 On this page 1. Zoho One 2. Freshsales CRM 3. HubSpot Sales Hub 4. Salesforce Sales Cloud 5. Zendesk Sell Our Methodology Next Steps Expand Our site is reader-supported – by clicking our links, we can match you with a potential supplier, and we may earn a small commission for this referral. Zoho CRM has the highest score in our research with a 4.7/5. It scores especially well in the scalability, features, and customer support areas.Our independent research team compared 11 different CRM systems to find the best on the market. The team looked at areas such as price, features, scalability, and team infrastructure.If you want to be directly matched with trusted CRM providers, you can use our free quote tool. Once you’ve given us a few brief details such as the size of your business and your current provider, you’ll be contacted with no-obligation quotes by the CRM providers that are best for you. Note Some providers offer separate pricing for both US and Canadian clients, while others apply their US pricing across both territories. For simplicity's sake, we'll only use US pricing on this page. Just be conscious that the price may change slightly based on conversion rates when it's time to buy. Swipe right to see more 0 out of 0 backward forward Zoho CRM Freshsales Hubspot CRM Salesforce Zendesk 4.7 4.7 4.3 3.8 3.9 Price Range $14 – $52 per user per month Price Range $15 – $69 per user per month Price Range $22.50 – $120 per user per month Price Range $25 – $300 per user per month Price Range $19-$150 per user per month Free Plan Free Plan Free Plan Free Plan Free Plan Try Zoho Try Freshsales Try HubSpot Try Salesforce Try Zendesk 1. ZohoZoho has been designed with sales teams in mind and scores a 4.3/5 for team infrastructure. Zoho has the highest score for its features in our research with a 4.4/5. One of the main features it offers is the Blueprint, which allows you to custom build your own sales process. This Blueprint turns best practices into daily actions for your sales team, and means that all your sales agents follow the process just as you’ve designed it. When a deal is on the verge of being closed, the Blueprint ensures certain conditions are met, such as applying the maximum discount. You can also set actions, such as sending follow up emails, for each stage in the sales process and Blueprint will automatically carry them out. This platform also allows you to generate leads through social media by automatically converting activity into actionable leads. You have access to tons of Zoho apps that make it a comprehensive platform. These include social media management, live chat, invoicing solutions, a website builder and much more. But it’s worth being aware that there’s a fairly moderate learning curve, and the platform can sometimes be buggy especially for new products. ★ ★ ★ ★ ★ Zoho CRM Review & Pricing: 2022 Pros Very affordable Great customer support High scalability Cons Not many lead communication features until the top plan Zoho Pricing:PackagePrice (annually)Price (monthly)Standard $14$20Professional $23$35Enterprise $40$50 Ultimate $52$65 Plus$57$69 2. Freshsales CRMFreshsales scores a 4.4/5 overall, providing tons of advanced sales tools, although the more complex features can take longer to implement. Scoring a 3.5/5 for team infrastructure the system is suited to a full sales team, so if you have a small business with just one or two people on sales, many of the features won’t be relevant. Freshsales is super customizable – almost every aspect of the interface can be edited, meaning the system can be molded to suit virtually any industry or business. You can choose from hundreds of different currencies and over 10 languages, and you can also use AI-powered chatbots to provide your customers with 24/7 support. Customizable webforms mean that you can easily capture relevant customer data, staying on top of opportunities. Third-party app integrations are also available, but they’re limited compared to what’s offered by competitors. Workflow automation means you can set up tasks to be completed using custom rules. For example, you can have leads automatically assigned based on any number of factors, such as expertise or region. Sales sequences can trigger admin tasks to be completed, like sending out welcome emails. This only needs to be set up once and will then run by itself. ★ ★ ★ ★ ★ Freshsales CRM: 2022 Review & Pricing Pros Minimal onboarding Free plan Affordable – even the most expensive plan is only $69 per user Cons Fewer third-party app integrations than competitors Freshsales pricing:PackagePrice (annually)Price (monthly)Growth$15$18Pro $39$47Enterprise $69$83 3. HubSpot Sales Hub HubSpot scores a 4/5 overall and is an easy-to-use and customizable platform. Because it’s so easy to manage, it's one of the best CRMs for salespeople as there’s no steep learning curve. HubSpot provides email tracking, allowing your sales team to follow up at the right time and close deals quicker. This email tracking information feeds into your pipeline, providing actionable insights. Speaking of HubSpot’s pipeline, users have reported that it’s highly intuitive and makes the sales process much smoother. HubSpot’s AI intelligence helps collect data from phone calls in order to work out what works best, and this information can be used to develop better sales tactics. You can also automate admin tasks to free up time and resources for your sales team and create a smoother day-to-day routine. Plus, HubSpot’s mobile app means the system can stay updated in real time even when agents are on the road. That said, some users have reported that the app lacks functionality. HubSpot has recently expanded its footprint to include Ontario, Canada, where it seeks to establish itself among the country’s fast-growing tech industry. With a score of 4.3/5 for scalability Hubspot is scalable so you can develop it alongside your growing business. HubSpot provides email templates to cut the time and energy your team is spending on crafting the right emails. Instead, the templates HubSpot offers can be personalized and sent in minutes. ★ ★ ★ ★ ★ Pros Customizable Provides up to 5,000 email templates and tracking Great pipeline management Cons Mobile app lacks functionality HubSpot’s Pricing:PackagePrice (annually)Price (monthly)Starter$22.50$25Professional $90$100Enterprise $120 plus one-time fee of $3,000N/A 4. Salesforce Sales Cloud Salesforce takes up around 20% of the market but comes eighth in our research, scoring a 3.4/5. Despite its popularity and comprehensiveness, its low score is mostly down to how pricey it is. On all but the lowest tier, the Sales Console feature provides sales agents with the ability to easily follow up on leads, identify key contacts and assess companies. It can be customized to each sales process, and agents can view multiple tabs from one page so they don’t need to dig around for vital data. Instead leads, opportunities, prospects, campaigns and much more are at your agents fingertips. Salesforce also provides sales forecasting, with a complete view of your team’s entire pipeline. This increases efficiency and organization and ensures the best leads can be accessed at any time. Salesforce also provides accurate forecasting for complex sales teams, thanks to overlay splits which allow you to credit the right amount based on various factors such as revenue or contract value. Salesforce’s Canadian customer support is available in both French and English. ★ ★ ★ ★ ★ Salesforce CRM Software: Reviews & Pricing 2022 Pros Most comprehensive CRM system on the market Powerful sales tools Highly customizable Cons Can be pricey (upwards of $75 per user per month) Salesforce Pricing:PackagePrice (Per user, per month)Essentials$25Professional$75Enterprise$150Unlimited$300 5. Zendesk SellZendesk Sell scores a 3.2/5 overall in our research and is a simple platform designed to be easy to use for your sales teams. Zendesk provides collaborative tools so everyone in your business is on the same page. For example, if a support ticket turns into a query about a product, a sales agent can seamlessly take over. Data is captured automatically, so both sales and customer support agents are always up to date. Scoring a 3.2/5 for features Zendesk’s sales pipeline is clear and makes it easy to see priority tasks, organizing and streamlining your sales process. The Smart Lists feature helps to section and filter leads in real time so your sales team can prioritize the right ones. Meanwhile, Zendesk’s mobile app lets you close deals from anywhere in the world. You can custom build your own apps using Zendesk Apps, plus integrate third-party apps such as Mailchimp. The insightful analytics mean you can view sales data in greater depth. Zendesk provides prebuilt dashboards for this, or you can easily create your own custom reports with point and click tools. As a downside, users have complained that the customer service is slow and that it can be difficult to get in touch with someone. ★ ★ ★ ★ ★ Zendesk: Reviews and Pricing 2022 Pros Simple and easy to use Great collaboration tools, like KPI tracking and targets for individuals Easy to prioritize relevant leads Cons Poor customer service – no phone or emails Zendesk Sell’s Pricing:PackagePrice (annually)Price (monthly)Team$19$25Growth$49$59Professional$99$125 Enterprise$150$199 How Did We Find the Best CRM Software?Our team of independent researchers looked at a selection of the best and most popular CRM software. After finding all the information we need, the researchers then compare each software against its competitors, allowing us to find the cream of the crop. The criteria we look at include:Price: Simple enough – the platform with the lowest price tag scores the bestCustomization: What does the platform allow you to toy with in order to make it suit your business?Features: Again, fairly easy to assess. Whichever platforms offer the best variety of features are given a better placement than those that have a more skint collection of tools.Team Infrastructure: How does the platform allow you to manage large sales teams?Customer Support: Again, easy enough – look at the options available and see what each platform offers its customers when it comes to their support resourcesScalability: How much does each software allow your business to grow over time?After factoring in all this information, alongside the scores they received, we were able to calculate a final overall score for each CRM platform. Next StepsThere are a few important factors to consider when choosing a CRM system for your sales team. Sales features – does the system provide good pipeline management, sales forecasting and insights?Workflow automation – does the CRM automate admin tasks and provide automation around sales processes?Functionality – how easy is the system to use? Is there a mobile app for around the clock, worldwide access?Price – does the system fit into your budget? Does the price reflect the features offered?Further solutions – you might want other solutions integrated into your CRM system to manage other aspects of your business, such as marketing or customer service. Freshworks CRM provides solutions for sales, marketing, and customer service which can all be integrated. There are a few factors to consider when choosing the right CRM solution for your biz. Our free quote tool can help you narrow down your CRM choices as we match you up with trusted CRM providers. You just need to give us a few brief details, and your matched CRM suppliers will contact you with no-obligation quotes and answers to your questions. Written by: Zara Chechi Business Services Expert Zara is a Payments Expert, specialising in writing about Point of Sale systems. With a Law Degree from City University of London, she has used her legally-honed research and analytical skills to develop expertise in the Business Services world. Featured in FinTech Magazine, she quickly became an expert in payroll, POS systems, and merchant accounts. Reviewed by: James Macey Senior Business Software Researcher James thinks all businesses can improve if they use the right technology. At Expert Market, he utilises his 4+ years experience as a researcher to offer specialised advice on a wide range of categories from CRM to Fleet Management.