Wix Pricing: Plans, Fees and Hidden Costs

Wix pricing
Sabrina Dougall
A head shot of Natasha Willett - a blonde woman in a work shirt with a blue background

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Wix pricing in Australia starts at $15 per month going up to $450+ per month with six other price points in between. In this costs guide we'll break down the pricing and plans Wix currently offers.

Wix changes its pricing and plans from time to time, so we've taken the hard work off your plate and made it all simple to understand. In this guide, we'll explain what you get for each of Wix‘s monthly price plans so you can compare them.

Expert Market readers can enjoy a great discount too: GET10! gives you 10% off a monthly or annual Wix plan. Just enter the code at the checkout when you're upgrading your plan to enjoy some sweet savings.

Speaking of savings, you can save even more if you buy a longer subscription plan: two years compared with paying monthly or annually. Still, it's not a pricey platform overall. In our independent testing, we scored Wix 4.2/5 for value for money.

All pricing is in Australian Dollars and includes GST.

Wix Pricing: How Much Does Wix Cost?

We've created this side-by-side comparison of costs for Wix plans. There are eight plans available, ranging in price and scale to match the particular needs of your business.

Click the right-hand arrow to scroll through the table and compare all the price plans.

Swipe right to see more
0 out of 0





Business Basic

Business Unlimited

Business VIP


Price (Paying Annually)

$15 per month

Price (Paying Annually)

$23 per month

Price (Paying Annually)

$30 per month

Price (Paying Annually)

$39 per month

Price (Paying Annually)

$32 per month

Price (Paying Annually)

$44 per month

Price (Paying Annually)

$58 per month

Price (Paying Annually)

$450 per month

Best For

Creating a microsite

Best For

Creating a portfolio site

Best For

Making a small business site

Best For

A multimedia portfolio (lots of videos and images)

Best For

Starting a small online store

Best For

Selling internationally or subscriptions

Best For

High volume selling online or large-scale dropshipping

Best For

Competitive large retailers

Key Features
  • 3GB storage
  • 30 minutes video
  • Free SSL certificate
  • Free domain for one year (with annual purchase)
Key Features
  • Unlimited bandwidth
  • 10GB storage
  • 1hr video
  • SEO app free for one year
  • Visitor analytics free for one year
Key Features
  • 20GB storage
  • 2 hours video
  • Logo-maker
  • Calendar events app (free for one year)
Key Features
  • 35GB storage space
  • 5 hours video
  • Priority customer support
Key Features
  • List unlimited products
  • Take online payments
  • 20GB storage
  • 5hrs video
  • Facebook and Instagram sales
  • Abandoned cart emails
Key Features
  • 35GB storage
  • Sell subscriptions
  • Prices in local currencies
  • Print shipping labels
  • Automated sales tax for 100 transactions/month
  • 10hrs video
Key Features
  • 50GB storage
  • Customised data reports
  • Rewards for loyalty
  • Unlimited dropshipping (via Modalyst)
  • Unlimited video hours
  • Priority support
Key Features
  • One-to-one consultation
  • Continuous performance tracking and site optimisation
  • Custom billing and flexible payment methods
  • Enterprise-grade security

Like most ecommerce platform providers, Wix offers a free trial of 14-days plus a 14-day money back guarantee on all premium plans so you can test out a price plan to see whether it's the right fit.

Our independent testing found Wix has the fourth best sales features of the best ecommerce platforms. Shopify, BigCommerce and WooCommerce performed better in this regard because they're aimed at larger online retailers. If you're looking for a wide range of complex sales features, Wix may not be the platform for you.

However, Wix is much easier to use than these competitors, scoring 4/5 for “Ease of Use” in our research. Wix is targeted at small- and medium-sized businesspeople who don't need a complicated inventory set-up. Instead, it's a platform that allows for fairly wide creative freedom. So you can easily create a good-looking shop front with workable sales features.

Firstly, we'll look at Wix's ecommerce business website price plans.

Wix Ecommerce Price Plans

Wix has three standard ecommerce plans plus an enterprise ecommerce plan. We'll outline each price plan in detail now.

Wix Business Basic Pricing Plan

  • What: Create an online store from a template
  • Who: Rookie retail entrepreneurs
  • Why: Take online payments and create an online store
  • How much: $32 per month – discounts available for two years' prepayment

Wix's Business Basic plan costs $32 per month if you pay for one year upfront, otherwise the month-to-month cost is $39. You'll get an easy-to-use website builder along with strong sales features such as unlimited product listings and abandoned cart recovery. These are standard features also included with Basic Shopify, for instance. Abandoned cart is a good bonus at this level, however, as neither BigCommerce Standard nor Square Online Professional (the basic ecommerce plans of each) don't include this feature.

Wix offers a narrower range of ecommerce opportunities at this price tier. For example, you can't sell via online marketplaces, manage multi-site inventory or even print shipping labels with the Wix Business Basic plan – unlike Basic Shopify. However, Basic Shopify is much more expensive at $42 per month.

Therefore Wix's Business Basic plan is only really suitable for beginners in the online retail game. If your online sales ambitions are modest or you're just starting out with ecommerce then choose this plan.

Wix ecommerce templates

Wix websites are made from templates, which are grouped into categories such as ‘Home and decor online stores', ‘Electronics online stores' and so on.

Wix Prepayment Discount Savings

We've calculated the savings for you if you were to purchase one or two years' subscription to Wix Business Basic in advance:

Billing IntervalMonthly Price (AUD)Savings (AUD)Savings (Percentage)
Two years2631233%
Looking for an easy-to-use online web store maker?

Wix Business Unlimited Pricing Plan

What: An affordable online store with solid sales features
Who: Smaller retailers looking to scale
Why: Run a smooth-flowing ecommerce operation
How much: US$44 per month – discount available for two years' prepayment

For just $12 more per month, Wix Business Unlimited opens up a whole range of retail opportunities compared with Wix Business Basic. While the Basic plan serves as an introductory platform for merchants finding their feet online, Business Unlimited can really kick your ecommerce business into gear. This Wix price plan is our editor's pick because of the breadth of services you get for your money.

Crucially, this subscription gives you access to end-to-end order fulfilment management so you can build a smooth workflow. This will maintain your professionalism and build credibility for your ecommerce company as you scale. Wix Business Unlimited retains a couple of benefits over competitors, for example, sending automated emails for abandoned cart recovery. BigCommerce, on the other hand, only offers this feature at its Plus tier (costing $115 per month, 161% more expensive than Wix Business Unlimited).

Wix Australia ecommerce pricing plans features screenshot

Wix Prepayment Discount Savings

It's cheaper to pay upfront for one or two years of Wix Business Unlimited. Here's a breakdown of the savings you'd make:

Billing IntervalMonthly Price (AUD)Savings (AUD)Savings (Percentage)
Two years3836028%
Are you ready to launch your online store?

Wix Business VIP Pricing Plan

What: Understand your online sales with advanced analytics
Who: Online merchants with long-term goals
Why: Priority customer support
How much: $58 per month – discount available for two years' upfront payment

The Wix Business VIP plan gives you only a handful of new features for the extra $14 a month compared with Business Unlimited. Therefore it's not very good value for money. At this tier you'll gain access to Wix customized reports, a feature which BigCommerce offers at its lowest priced package for $43 per month. Square Online even offers advanced analytics at their $43 tier. No surprise Wix scored lower than Square Online in Value for Money, achieving 4.2/5 compared with Square Online's 4.7/5. Square Online also lets you sell for free, which Wix does not.

Wix Australian website price quote

You can create standardised price quotes with custom taxes and email them directly to customers from your Wix business website.

On the plus side, you'll be able to access priority customer care so you can resolve any business-critical website issues as soon as they arise. You can also nurture your customer base with Smile.io customer rewards such as coupons, discounts and loyalty points. This is a decent money-saving bonus because the Smile.io premium plan costs $56 per month as a standalone purchase.

With Wix Business VIP you'll also be able to access unlimited dropshipping with Wix. That means you won't have to worry about storing and managing inventory – saving a whole heap of stress.

Wix Prepayment Discount Savings

It works out cheaper to pay in advance for a Wix Business Unlimited subscription. Here are the savings you'd make:

Billing IntervalMonthly Price (AUD)Savings (AUD)Savings (Percentage)
Two years4838325%

Wix Website Plans Pricing

Now we'll take a closer look at Wix's main website builder plans. You can use these to build any type of website that doesn't need ecommerce functions such as a ‘buy' button or shopping cart.

Wix Combo Pricing Plan

  • What: Create a landing page or mini website
  • Who: Micro entrepreneurs
  • Why: Low-budget simplicity
  • How much: $15 per month – discounts available for two years' prepayment

Wix's Combo plan costs $15 per month if you pay for one year upfront, otherwise the month-to-month cost is $24. You don't get bells and whistles – just 2GB of bandwidth, 3GB of storage space and 30 minutes of video streaming. So this is a plan best suited to a small-town tradesperson looking for a virtual business card. That means you can display contact details, a few customer testimonials and a couple of images of your work. But not much more.

Wix Prepayment Discount Savings

You can save a few dollars with paying upfront for a Wix Combo plan:

Billing IntervalMonthly Price (AUD)Savings (AUD)Savings (Percentage)
Two years1326446%

Wix Unlimited Pricing Plan

  • What: Build an attractive, reliable website
  • Who: Small business marketers, community leaders, creatives and campaign managers
  • Why: Unlimited bandwidth plus ad vouchers
  • How much: $23 per month – discounts available for two years' prepayment

The Wix Unlimited plan costs $23 per month for a year's prepaid subscription. Wix does a lot to try and attract users to this plan, so wise up that free perks only last one year: namely, search engine boosting and visitor analytics. You'll also get 100% extra free when you spend $600 on Google Ads. Use these to get a feel for using paid search marketing to advertise your website to search engine users.

The 10GB of storage space you get makes this plan highly suitable for small business leaders and entrepreneurs who need to showcase their work through lots of images and text. Software startups, designers and all kinds of consultants will benefit from the hour of available video storage space. Video marketing is key to attracting and holding the attention of would-be clients, so it's worth setting yourself up with a website that can handle streaming.

Wix SEO setup checklist screenshot

Wix premium plans come with a handy SEO setup checklist, so you'll remember to make the technical fixes your website needs to be seen by search engine users.

Wix Prepayment Discount Savings

Thinking long-term is always the best way to plan your investments. Here are the savings you'd make with a longer Wix Unlimited subscription:

Billing IntervalMonthly Price (AUD)Savings (AUD)Savings (Percentage)
Two years1924034%

Wix Pro Pricing Plan

  • What: Create an image-rich website
  • Who: SMB owners, video and photography enthusiasts
  • Why: More multimedia storage
  • How much: $30 per month – discounts available for two years' prepayment

Wix's Pro plan provides extra space for more multimedia (images, videos and documents) on your new website. For just $7 extra per month you get double the storage which is pretty decent value for money. This option is ideal for videographers, design creatives and any other SMB professional who wants to showcase images and footage online.

There's a logo-maker you get access to but that's nothing to write home about, particularly. Though you'll gain some fresh insights into your website fans with a free visitor analytics app for one year. That's useful for seeing what kind of people are logging onto your site, but you'd better learn fast because you'll have to pay to get it back again once the year is up.

Wix Prepayment Discount Savings

Paying in advance saves you hard-earned cash. Let's look at those savings in detail:

Billing IntervalMonthly Price (AUD)Savings (AUD)Savings (Percentage)
Two years2436038%

Wix VIP Pricing Plan

  • What: Make a multimedia-rich website
  • Who: Design agencies, multimedia creatives, business leaders
  • Why: Priority customer support
  • How much: $39 per month – discounts available for two years' prepayment

The Wix VIP plan costs more than double the Wix Unlimited price plan. The main benefit you get in return for your hard-earned dollars is priority customer support. This will really benefit website makers who are likely to face time-critical website issues such as video streaming woes, marketing management troubles or complications around automations. So if you are using your website as a central platform for your email marketing, for instance, you may well benefit from the speedier support. However, if you're simply looking for a holding pen for some photography and text then this tier wouldn't be worth the extra cash.

Another extra feature of this tier is a logo maker, but don't get too excited about that. Free logo makers are easy to come across nowadays with Canva, Adobe, Looka and Hatchful from Shopify all readily available too.

Wix Prepayment Discount Savings

Thinking long-term is always the best way to plan your investments. Here are the savings you'd make with a longer Wix Unlimited subscription:

Billing IntervalMonthly Price (AUD)Savings (AUD)Savings (Percentage)
Two years3631127%

Does Wix Charge Transaction fees?

Wix's major value advantage is not charging any transaction fees.

However, you'll need to pay for processing fees to third-party payment gateways, as is usual throughout retail. Wix will invoice you for these at the end of the month. Wix Payments, the platform's own payment gateway is currently not available in Australia.

You can accept payments through PayPal if you have a business account. PayPal's merchant fees vary depending on the currency your customer is paying in. However, the standard rate for domestic commercial transactions is 2.6%+AUD$0.30.

Does Wix Have a Free Plan?

Yes, Wix has a free plan plus a 14-day free trial so you can test its web builder free of charge. The free plan has 500MB of storage and no set duration. That's convenient for busy people who aren't sure when they'll have time to come back to work on their website.

Using the Wix free plan will reveal to you whether you can get along with its design interface. While most of the features are pretty self-explanatory, there are some users who find the web designer too clunky. That said, Wix achieved a 4/5 in our Ease of Use category of testing, well above Shopify (3.5/5) and BigCommerce (3.3/5).

However, you won't be able to sell products or take payments using the Wix free plan. It's technically possible to monetize the Wix free plan if you manage to drive enough traffic (website visitors) and add adverts or affiliate links. Yet that approach will take so much effort and dedication, you may as well invest some capital in a premium Wix plan. The benefits of upgrading include no Wix adverts, your own custom domain plus access to analytics and marketing tools.

Wix Fees and Costs: Billing Cycles, Ongoing Costs and Hidden Fees

Wix Billing Cycles

You can choose to pay one of three ways:

  • Month-to-month (more expensive, but flexible)
  • Once per year
  • Once per two years (for the best discount)

Be aware that subscriptions are on auto-renew, so you should set a reminder for when your billing period is coming to an end. Annual plans are renewed 14 days prior to the plan's expiry date.

Additional Wix website Costs:

The following additional charges may appear on your invoice from Wix:

  • Custom domain name (.com domain around $24 per year)
  • Business email ($9.30 monthly per user)
  • Paid apps (integrations)
  • Third-party payment processing fees
  • Mandatory taxes

Bear in mind that if you bought a subscription while it was discounted, it will renew at the regular (higher) rate.

Wix Pricing Versus Competitors' Pricing

Wix was joint third-best in the Value for Money category of our recent round of rigorous website builder testing. Scoring an impressive 4.2/5, Wix is equally as good investment compared with Squarespace. Square came top because it's the only ecommerce platform that doesn't charge a monthly subscription fee to use their online sales platform.

Here's the Value for Money rankings:

  1. Square: 4.7/5
  2. Woocommerce: 4.3/5
  3. Wix and Squarespace: 4.2/5
  4. Shopify, Americommerce, PinnacleCart and Bigcommerce: 3.0/5

Even in light of this list, it's worth giving Wix a second look given the website builder scored 4.6/5 overall, ranking second place among all its competitors. We compare competitors in more detail in our guide to the best ecommerce platforms for small businesses.

If you're looking to sell cheaply online, you're probably wondering whether or not to choose Wix. To help solve this riddle, we've put together a comparison chart of Wix and its competitors' lowest price ecommerce plans without adverts.

You can directly compare their features by clicking the left and right arrows:

Swipe right to see more
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Business Basic

Basic Shopify



Price per month (AUD)
Paying for 12 months up front


Price per month (AUD)
Paying for 12 months up front


Price per month (AUD)
Paying for 12 months up front


Price per month (AUD)
Paying for 12 months up front


Transaction fees


Transaction fees


Transaction fees


Transaction fees


Unlimited products
Unlimited products
Unlimited products
Unlimited products
Abandoned Cart Recovery
Abandoned Cart Recovery
Abandoned Cart Recovery
Abandoned Cart Recovery
Sell on Facebook and Instagram
Sell on Facebook and Instagram
Sell on Facebook and Instagram
Sell on Facebook and Instagram
Sell on marketplaces
For example Amazon, eBay, Walmart
Sell on marketplaces
For example Amazon, eBay, Walmart
Sell on marketplaces
For example Amazon, eBay, Walmart
Sell on marketplaces
For example Amazon, eBay, Walmart
Print Shipping Labels
Print Shipping Labels
Print Shipping Labels
Print Shipping Labels
Sell in local currencies
Sell in local currencies

With Shopify Payments

Sell in local currencies
Sell in local currencies

Prices correct as of July 29 2022.

Expert Verdict

Wix offers competitive pricing on its premium plans, with Business Unlimited our official recommendation. The convenience of shipping label printing, local currency pricing and automated sales tax make the $44-a-month Business Unlimited Wix‘s best ecommerce plan in our eyes. These handy sales features enable you to build a solid workflow and be better organized as an online merchant.

That price can seem a little steep for smaller online sellers building back their businesses after COVID-19. If that's the case for you, Wix‘s Business Basic plan is a more reassuring $32 per month which still lets you sell unlimited products. You'll also be able to sell through Facebook and Instagram for cheaper than Squarespace‘s basic ecommerce plan (that costs $34 per month).

Remember, the above Wix plans are specifically aimed at online sellers only. If you're looking to build a business landing page, an artist's portfolio, a community forum or any other kind of website then you should go for Wix Combo plan. At just $15 per month, Wix's Combo plan lets you build a website with hosting included and no Wix ads. Nice!

Take advantage of up to 46% discounts on Wix by paying in advance


How much does it cost to use Wix?
Wix has eight separate pricing plans available ranging from $15 to $450 per month. You should choose the one that has the right features for your particular business aims, so be sure to check whether you need an ecommerce platform (to sell goods and services) or a straightforward website builder.

All pricing is in Australian Dollars.

Wix website builder price plans cost (paying for one year upfront):

  1. Wix Combo: $15 per month
  2. Wix Unlimited: $23 per month
  3. Wix Pro: $30 per month
  4. Wix VIP: $39 per month

Wix ecommerce website plans:

  1. Wix Business Basic: $32 per month
  2. Wix Business Unlimited: $44 per month
  3. Wix Business VIP: $58 per month

Wix enterprise solutions start from $450 per month.

Is Wix actually free?
Wix has a free website builder and hosting, so you can create a beautiful-looking website and try out its basic design features. On the free Wix plan, you'll have limited storage and bandwidth with absolutely no ecommerce functions available. What's more is you'll have a branded URL: “accountname.wixsite.com/siteaddress” plus Wix adverts and its favicon on every page. This looks pretty unprofessional so we wouldn't recommend using the free Wix account for any client- or customer-facing purposes.

Wix also offers a free 14-day trial, after which you need to pay to keep using premium features. But the good news is you can get an easy refund thanks to Wix's 14-day money-back guarantee after you upgrade to a premium plan. So you've not really got much to lose if you give Wix a go and it turns out to be wrong for your business.

Can you make money with a free Wix site?
No. The free Wix website trial does not give you access to any ecommerce functions, so you will not be able to list products, take payments or sell subscriptions. It makes sense that Wix wouldn't let you make money off their platform for free. Instead, you should look at an ecommerce subscription as an investment and weigh up what kind of online sales features you need versus the price plans available on the market today.

While Wix offers competitive pricing, scoring a respectable 4.2/5 in our Value for Money category of testing. That's on par with Squarespace, which also scored 4.2.

If you're looking to sell for “free” you should choose Square Online which uniquely allows anyone to sell products and services online without paying a monthly subscription fee. With Square Online, you pay a 2.9% + 30¢ fee per transaction plus 50¢ for in-house delivery or $1.50 for on-demand delivery.

Does Wix take a percentage of sales?
No, Wix charges no transaction fees on any of its plans meaning the platform doesn't take a slice of your sales revenue. This is great news for online merchants because it means better profit margins per online sale.

Bear in mind with Wix you'll still have to pay processing fees with your online sales. These are charges from third-party payment providers, not Wix. These are industry standard fees so you're not getting a better or worse deal with Wix than anywhere else for processing fees.

Most of Wix's competitors charge a transaction fee, including Square Online. However, BigCommerce charges no transaction fees either. Shopify charges a transaction fee unless you use their payments gateway called Shopify Payments. Squarespace charges a 3% transaction fee for users on its Business plan and 0% fees on its two Commerce plans.

Written by:
Sabrina Dougall
Sabrina Dougall Web Marketing Expert

Sabrina is a business journalist whose career began in news reporting. She has a master’s in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation.

Reviewed by:
A head shot of Natasha Willett - a blonde woman in a work shirt with a blue background
Natasha Willett Head of Research

For over 9 years Natasha has worked as a mixed method researcher working across a range of sectors from insurance and policy development, to business services and software. As a member of the Market Research Society, Natasha is an advocate for high ethical, commercial and methodological best practices.