Written by Sabrina Dougall Reviewed by Natasha Willett Updated on 21 September 2022 On this page Wix vs Squarespace: Head to head Wix vs Squarespace: Pricing Wix: Who, what, why? Squarespace: Who, what, why? Expert Verdict Crucial Questions Expand Our site is reader-supported – by clicking our links, we can match you with a potential supplier, and we may earn a small commission for this referral. Wix vs Squarespace: which online shopping platform is better? According to our in-depth research and user testing, Wix beats Squarespace in almost every way imaginable. Though priced similarly, Wix has a broader range of features at a lower price point, so it's better value for money overall.Both Wix and Squarespace are ecommerce platforms with website builders that allow you to sell physical goods, digital products, and services. However, we've found Squarespace is best suited to digital product sales over Wix.In this comparison guide, we'll weigh up Squarespace vs Wix and see who comes out on top across various categories. We'll also break down our research across website features, sales features, value for money and customer support. Wix is our top-rated ecommerce platform for website features Try Wix now Wix vs Squarespace: A quick comparison Swipe right to see more 0 out of 0 backward forward Wix Squarespace Score 4.9 Score 4.8 Price Range Incl GST A$15-$179/month (incl GST)A$13.50-$161.10/month with code “GET10!” Price Range Incl GST A$25–$52/monthA$16-$52/month with code “EM10” Key Features Around 900 design templatesLoads of website functionsSell on Facebook, eBay, Amazon, and moreTools to boost search engine visibility Key Features Stunning templatesSSL securityUnlimited product listingsMembers area and subscriptions Free trial Free trial Try Wix Try Squarespace A note on pricing Wix advertises its prices with GST already included but Squarespace doesn't, so we've calculated it and added it on top. That way you can easily and accurately compare prices. Wix vs Squarespace: Head to headWix comes out ahead of Squarespace in almost every way, though it's worth looking into detail as to where and why. Wix has superior sales features, including more payment options than Squarespace – 11 in Australia when we last counted, compared to Squarespace's four. Though you should be aware Wix doesn't allow you to accept Apple Pay, whereas you can with Squarespace (for physical products).When it comes to website features, Wix comes out on top again. Why? Wix has reporting tools, plus the ability to integrate a chat bot, and collect online customer reviews. All of which Squarespace lacks, sadly.Both platforms are equally good value for money, given they both offer a free trial but no free ecommerce plan. In terms of customer support, Wix wins once more. While both platforms have restore options, only Wix has a built-in autosave feature. Given how easy it is to accidentally close tabs, we know the relief that comes with autosave as you're building your web shop. Just think how much time and energy you'd save knowing your progress is backed up – even if you lose power, get distracted, or have to restart your computer.Alright, let's look at a quick summary of these features head-to-head, including their research scores. Remember, all scores are calculated from a number of sub-category questions to produce an overall score out of five.WixSquarespaceWinner?Sales features3.93.1Wix: More payment optionsWebsite features4.54.2Wix: Better appsValue for Money4.24.2Tied!Help and Support4.33.9Wix: Built-in autosaveNow, isn't it clear as day which ecommerce platform is the top dog? It's Wix, of course!But how about the costs? Let's take a look at the Wix vs Squarespace pricing plans. Wix vs Squarespace: PricingMoney-conscious business leaders needn't worry about which platform is cheaper because both platforms scored the same in terms of value for money. Rather than making a purely money-motivated decision, this means you'll benefit more by taking a closer look at the features, and which one is better suited option for for your business.That said, you're still going to be curious about costs, so let's take a look at price plans: Swipe right to see more 0 out of 0 backward forward Price (Paying Annually) $32 per month Price (Paying Annually) $44 per month Price (Paying Annually) $58 per month Best For Starting a small online store Best For Selling internationally or subscriptions Best For High-volume selling online Key Features 2GB storage30 minutes videoRemove Wix watermarkFree domain for 1 yearLight marketing suite Key Features 50GB storageAbandoned cart emailsSell on social channels5hrs videoProfessional logo Key Features 50GB storageCustomised data reportsRewards for loyaltyUnlimited dropshipping (via Modalyst)Unlimited video hoursPriority support Transaction Fees 0% Transaction Fees 0% Transaction Fees 0% Sell without transaction fees thanks to Wix Go to Wix Swipe right to see more 0 out of 0 backward forward Price (Paying Annually) A$27.50/month Price (Paying Annually) A$37.40/month Price (Paying Annually) A$57.20/month Best For New entrepreneurs and small business owners Best For SMBs looking to sell online Best For Medium-sized ecommerce businesses Key Features Sell unlimited number of productsFree Google account for one yearGoogle Ads extra creditSell gift cards Key Features Product waitlistsSell on InstagramEcommerce analyticsProduct reviewsDisplay stock levels Key Features Abandoned cart recoverySell subscriptionsCommerce APIsAdvanced shipping features (including a real-time cost calculator) Transaction Fees 3% Transaction Fees 0% Transaction Fees 0% Try the best platform for digital product sales today Try Squarespace We can see that pricing is similar for both Wix and Squarespace, although the latter comes out a few dollars cheaper each month. However, Wix's $44-a-month Business Unlimited plan has abandoned cart recovery and the ability to sell subscriptions. You will only have access to these features on Squarespace when you upgrade to the $57.20 per month plan. It's clear, therefore, Wix's mid-tier price plan is better value for money than Squarespace's.It's also worth noting that our research found Wix is especially good value for larger enterprises because it's priced much lower than the market leaders Shopify and BigCommerce. Did You Know? Wix charges no transaction fees on payments you take from goods sold online. Squarespace only charges transaction fees (at 3%) on the Business plan. However, bear in mind that you'll still have to pay third-party payment processing fees, which are charged by payment companies, not the ecommerce platform provider. Wix web shops: Who, what, why?Wix quick summaryWhat: Drag-and-drop website builder, plus reliable ecommerce platformWho: Any small business leader looking to sell products or services onlineWhy: Great all-rounder for a reasonable priceWix has the best website and sales features when compared with Squarespace. We'll look at sales features first as this will be your greatest priority when setting up a web shop. First of all, multichannel integration is much better with Wix. What does this mean? While Squarespace recently introduced ‘Amazon blocks' as a way to display and link to products on Amazon, Wix has had Amazon integration for years.As long as you're subscribed to Wix Business Unlimited, or above, you can sell on online marketplaces, including eBay and Google Shopping, which you can't when using Squarespace.Wix allows you to select various product layout designs with its editing features.Wix also has greater on-the-go creative capabilities: you can create a website from your smartphone, which you can't do with Squarespace. Even better, Wix allows you to save changes to your mobile site without editing the desktop version. With Squarespace, you can't.Wix and Squarespace both have great SEO tools, which means you'll be able to get your products found by shoppers using search engines. The same goes for blogging: both Wix and Squarespace will get you set up with a fully functioning blog section of your online store. That's a boon for business leaders wishing to get seen online, as clever, creative content is a great way to attract highly interested buyers to your site.Wix gives you inventory tracking options, such as manually inputting your stock levels, shipping weight and SKUs.We particularly like the inventory tracking options you get with Wix, allowing you to connect your online stocks with your real-world product availability. Wix stores come with product filtering, too; Customers can browse items by category, price, colour and weight. At the time of our testing, product filtering was not available with Squarespace. Squarespace shops: Who, what, why?Squarespace quick summaryWhat: Template-based website builder with a solid ecommerce platformWho: Visual creatives, artists, life coaches, educational platforms, media websitesWhy: Unlimited media storage spaceSquarespace has a bunch of great features that make it a solid ecommerce platform: unlimited users, mobile-optimised websites, and 24-7 customer support. It's reliable, reasonably priced, and works well – but it's far from unique.Its ecommerce templates are limited when compared with Wix, leaving you feeling restricted by the type of aesthetic you can create for your web shop. Its selling features are limited when compared with Wix, with drawbacks such as not being able to input separate shipping and billing addresses. You won't be able to customise invoices to the branding of your business. Yet both of these features are available on Wix.Squarespace has a template recommendation engine that suggests website design layouts based on your specific business goals. Here are the results for starting a web shop for an existing cosmetics company.While Squarespace's customer support is decent, it's not perfect, and 3.9/5 is a lower score than Wix's 4.3/5. Squarespace is also strangely defensive about not offering phone support which you can easily get with Wix.One critical advantage of Squarespace over Wix, however, is you'll enjoy unlimited storage space on your website. That means you can upload videos, images, pictures and audio to your heart's content without worrying about running out of space. For that reason we'd recommend choosing Squarespace if you need to include lots of multimedia files on your web shop, for instance videographers, media-hosting platforms and online tutorial sites.Squarespace has an easy-to-follow tutorial built into its website designer. You'll be able to learn website editing with no code skills at all.Thanks to its abundant storage space and focus on visual marketing, we recommend Squarespace for media creatives, designers and other visual creators. You'll be able to run email marketing campaigns and integrate with social media platforms for greater publicity. ▶ Read more: Squarespace Review: Can Limitless Storage Space Square with the Cost? Our researcher says... Squarespace is all about visual sites: photographers, artists and videographers can show off their creations in online portfolios. It's a better platform for design because Squarespace is beautiful, visually.Wix is just generally good for product sales, and is better suited to small business owners creating stores. Of the two, Wix is better for beginners because it's easier to use. Ruairi Shirlow Researcher, Expert Market And the Winner Is... In the battle of Wix vs Squarespace, it's Wix that wins the day. With better quality sales features and website functionality, your small business is going to soar online with Wix beneath your wings.You can trust our results because they're research-backed by weeks of testing and rating. We carefully assess ecommerce platforms against fixed criteria so the numerical results are fair and easy to compare. As we've outlined above, Wix outshone Squarespace in all crucial categories: Sales features (3.9/5 vs 3.1/5); Website features (4.5/5 vs 4.2/5); Help and Support (4.3.5 vs 3.9/5).The only category in which the two platforms tied was in Value for Money at 4.2/5 each. The advantage of Squarespace is its unlimited storage space. If you're selling digital products, or need a site to host videos, then Squarespace is the better pick vs Wix. We've Been Recommending the Best Website Builders for Over 10 Years What kind of products are you selling? Physical Digital Why not get started on your new online shop today? Crucial Questions How is Wix different from Squarespace? Wix has better sales features, such as accepting more payment options than Squarespace. Wix also has better apps than Squarespace, for example, it offers a no-code option to add a chat bot, plus the ability to gather customer reviews. Wix has a built-in autosave feature, whereas Squarespace lacks this.Squarespace has a narrow range of ecommerce-specific templates when compared with Wix. You can't customise business invoices on Squarespace, whereas you can with Wix. We found Squarespace doesn't offer phone support to its customers, but Wix does. Overall, our research indicates Wix is a better platform for starting an online shop when compared with Squarespace. Is Wix easier than Squarespace? Squarespace becomes easier to use over time, rising from 3.4/5 to 4.2/5 in its ‘ease of use' score in our ecommerce platform testing. That means Squarespace is now easier to use than Wix, which only scored 4/5 in user testing. One of our Squarespace user testers says, “The backend management was so much easier and intuitive than what Wix provides.”By contrast, some users testers found Wix's editor quickly became cluttered and overfilled. Unfortunately, this made building their online store more difficult than it needed to be. Our research found a rather steep learning curve to come to grips with Wix's website editor when compared with Squarespace, which was frequently described as ‘intuitive'. Which is more expensive, Wix or Squarespace? Wix is slightly pricier than Squarespace for every ecommerce price plan. However, on Wix's mid-tier ecommerce plan, Business Unlimited, you can take advantage of abandoned cart recovery and subscription sales at $44 per month, whereas you have to be on the $57.20 per month tier with Squarespace to access these.But there's more to cost considerations than simply monthly subscription fees. Squarespace charges a 3% fee per transaction on its Business plan, whereas Wix charges 0% at all tiers (except 2.5% on ticket sales). That said, you get unlimited storage space with Squarespace, whereas that's not the case with Wix.All prices quoted above refer to upfront payment for a one-year subscription (including GST). Written by: Sabrina Dougall Web Marketing Expert Sabrina is a business journalist whose career began in news reporting. She has a master's in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation. Reviewed by: Natasha Willett Head of Research For over 9 years Natasha has worked as a mixed method researcher working across a range of sectors from insurance and policy development, to business services and software. As a member of the Market Research Society, Natasha is an advocate for high ethical, commercial and methodological best practices.