Best Retail POS Systems

By Aimee Bradshaw | Writer and researcher

Bring in the cash and bolster your business with the best retail POS systems

Running a retail business is no longer just about buying and selling – it’s about finding ways to stay ahead of your competitors. An old cash register doesn’t have the functionality to help you do this, but a modern POS system does. 

Modern POS systems are like mini computers, giving you all the tools you need to run every area of your business. They can help with everything from processing payments to managing your staff, and can even be used to run marketing campaigns

With the assistance of a modern POS system, you can better manage your retail business, process payments quicker, and grow and nurture your customer base. This all helps you to stay ahead of your competitors, and establish yourself as a successful retail business. 

If you’re searching for the best retail POS systems, you may not be entirely sure about the type of system you need. Thankfully, we’ve whittled it down to the very best suppliers, and even provided you with information on what they’re great at (and what they’re not so good at). 

To give you a sneak peek, we can reveal that the best retail POS systems are supplied by Lightspeed, EPOS Now, Square, Revel Systems, and Vend. Find out more about each supplier in the next section.

The Best Retail POS Systems

So what makes each retail POS system so great? Take a look at the table below, then click on the supplier for more information.

Retail POS System SupplierBest For
LightspeedRetail management software 
EPOS NowOffline mode
SquarePop-up shops
Revel SystemsCustomer management
VendE-commerce integration


Best for retail management software

Lightspeed offers sophisticated retail management software that enables you delve deeper into your stock control, inventory, and sales reports. You’ll be able to do things like order from integrated catalogs, receive notifications when items are running low, and download detailed sales reports that give you insight at employee level. On top of that, Lightspeed can help you set up a retail system that is tailored to the unique needs of your business – whether you own a cycle store, a pet store, or anything in between. 


  • Heaps of tailored features
  • Includes a merchant account
  • Great for multi-site stores

X Cons:

  • No sophisticated offline mode
  • No sophisticated offline mode
Pricing: Most popular plan starts at $99/month, includes hardware

2.EPOS Now

Best for offline mode

Some stores aren’t guaranteed a reliable wifi connection – but with EPOS Now, you don’t need to worry about that. Its system can work in offline mode for up to two weeks, storing all of your transactions until there’s a wifi connection to upload them to the cloud. EPOS Now is one of the only retail POS providers that offers you a fixed POS system, which makes it far more robust than an iPad. And with regular updates, an incredibly intuitive user interface, and plenty of hardware options, EPOS Now is just a great all-rounder. 


  • iPad and fixed options available
  • Lots of hardware options
  • Great offline capabilities

X Cons:

  • Maintenance costs extra
  • Doesn’t include a merchant account
Price: One-off payment of $1,799 (USD) for hardware and software


Best for pop-up stores

There’s a lot to love about Square. It offers a simple, modern POS system that enables you to get your retail business off the ground in a matter of days. You can set up a Square account in just 10 easy steps – then, once your account and card reader are synchronized, you’re ready to start taking payments. Square supplies its software free of charge, but charges about 3.4% plus 10¢ for tap and go card payments – a tad higher than other merchant account providers.


  • Easy to use software
  • Lots of app integrations available
  • Quick and easy to set up

X Cons:

  • Software is less sophisticated than other systems’
  • Transaction fees are a tad higher
Price: Square reader $59, software free

4.Revel Systems

Best for customer management

A Revel Systems retail POS system already has a CRM (customer relationship management) system built in. This means you’ll have all the tools you need to capture your customers’ data and regularly interact with them. Send them emails on the latest deals and sale items, and tailor the emails to their buying habits to increase the likelihood of capturing a sale. You can even use Revel’s POS system to book client appointments, which is handy if you run consultations as part of your retail business.


  • Great offline functionality
  • Integrated CRM system
  • Tailored solutions for different store types

X Cons:

  • Apps and add-ons cost extra
  • Onboarding and installation are priced separately
Price: Software packages start at $99/month per terminal

5. Vend

Best for ecommerce integration

In 2018, there were 19.8 million e-commerce users in Canada alone, which suggests it’s a HUGE market to tap into. Why rely on high street walk-ins when customers can literally order what they need while they’re sat at their kitchen table with a coffee? Vend easily integrates with a range of ecommerce providers, including Shopify, WooCommerce, and Magento, meaning you can rake in the sales even when your store is closed. There are also three system packages to choose from, so you’re never paying for more than you need.


  • Allows you to become an omni-channel retailer
  • Sophisticated software
  • Lots of great integrations

X Cons:

  • 24/7 support will cost you extra
  • Reporting is not as sophisticated as others’
Price: $99/month for the Lite package

Expert Verdict

When you’re looking for a retail POS system, it’s always best to have an idea of your priorities. In essence, all of these POS systems can provide you with the tools to sell online, manage your customers, and produce game-changing reports. Some of them just do certain things better. 

While we’ve provided you with a rough idea of pricing, they’re by no means exact. There are lots of costs you’ll need to consider – not just the hardware and software, but transactional fees, installation fees, and ongoing maintenance all come into it. 

The only way to get an accurate price is to bite the bullet and get in touch with suppliers directly. Expert Market’s price comparison service not only pairs you up with the best supplier for your needs, but also gives you the means to easily compare quotes, and get the best deal for your business. Why not provide us with a few details, and let us do the hard work?

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Aimee Bradshaw Writer and researcher
Aimee is Expert Market’s resident telephone systems, point of sale, and field service software go-to. If she’s not writing about business products, you’ll find her daydreaming about Dorset beaches.

Best VoIP Phone Systems

By Aimee Bradshaw | Writer and researcher

Find out who supplies the best VoIP phone system for your business

Choosing the best VoIP phone system for your business requires more than just a simple browse of the internet. With hardware and software differing from supplier to supplier, conducting proper research is essential. 

If you don’t, you may find that the product you’re on the verge of buying may not be the right fit for your business after all.

All of the suppliers that we’ve placed in our list of the best VoIP phone systems are great for those looking to prioritize a specific need. It could be that you require a package tailored to small businesses, or maybe you’d prefer a supplier that’s experienced in handling the installation of large enterprise VoIP phone systems. 

In the next section, we’ve provided you with our pick of the top five VoIP phone solutions. Alternatively, skip to our brief guide to buying the best VoIP phone system if you would like more information.

The Best VoIP Phone Systems

Overall, the best VoIP phone systems are supplied by 8×8, Jive, FreePBX, Vonage, and RingCentral. 

Here’s what they do best:

SupplierBest For
8×8Small businesses
JiveSoftphone technology
FreePBXCustomized VoIP software
VonageEnterprise businesses
RingCentralCall center software


Best VoIP phone system for small businesses

8×8’s recently released X Series VoIP packages have been specifically designed with small businesses in mind. The 8×8 Express package starts at just $12 per user per month, and includes features like unlimited calling within the US and Canada, an auto-attendant, and G Suite and Office 365 integration. Best of all, this software package is compatible with a range of plug-in-and-play deskphones, including the Yealink SIP-T40G VoIP phone, which starts at just $73.


Best VoIP phone system with a softphone app

Jive’s sophisticated app turns a mobile phone, tablet, or PC into a VoIP phone system. Pricing depends on the size of your team: for example, businesses with 50+ users can expect to pay just $19.95 per user, per month, while those with only one to four users will pay $29.95 per user, per month. While a touch more expensive than 8×8, you do gain unlimited access to all of Jive’s features, including extension dialling, call hold and unhold, call history, location-based call rules, and chat/SMS. And perhaps the biggest reason to invest? You can make international calls to 52 countries for free.


Best customizable VoIP phone system

FreePBX is an example of open source VoIP software. This means developers can go in and customize bits of code to tailor the VoIP software to your exact needs. Providing your CRM software has an open API (think of this as an open-ended puzzle piece), you can connect it to your FreeBPX system. FreePBX supplies its software for free, but you’ll need to choose from one of its hosting partners when it comes to making calls and storing data. Hosting starts at $19.99/month for 1-10 users, going up to $129/month for 200+ users


Best VoIP phone system for enterprise businesses

Vonage offers a whole host of VoIP technology for enterprise businesses, including SD-WAN, which prioritizes call and video data over internet data to ensure your calls are always high quality. In addition to that, Vonage guarantees an average uptime of 99.99%, integration into cloud-based systems such as CRM, and multi-channel conversation. And with industry-tailored solutions, it’s no wonder Vonage doesn’t provide fixed pricing information on its website. 


Best VoIP phone system for contact centers

RingCentral’s contact center software features all the tools you need to run effective customer communications. Omni-channel customer routing means agents can use phone, email, and SMS to speak to customers. RingCentral also provides you with agent management tools to promote peak performance, and the ability to generate in-depth reports and customer surveys. There are three packages to choose from, but you’ll need to contact RingCentral directly for a price.

Expert Verdict

It’s great to know that no matter the size or the needs of your business, there is a suitable VoIP phone system out there – it’s just finding it that’s the hard part. While our list of the best VoIP phone systems covers a range of requirements, it’s by no means exhaustive, and you may find that the best way to discover the right phone system for your business is to talk directly with a sales representative.

Our comparison tool provides you with a quick and easy way to get in touch with VoIP phone system suppliers. All you need to do is enter in a few details, and our system will match you with a number of suppliers that meet your specific requirements. Representatives from each company will then get in touch with you to discuss their phone system in more detail, and provide you with a customized quote.

Click to receive free, tailored telephone system quotes Get tailored quotes

A Guide to Buying the Best VoIP Phone System

Deciding on the best VoIP phone system for your business is no easy task. Take a look at the following statements for advice on how to find a VoIP phone system that matches your business’ needs…

I am a small business

Firstly, think about how many features you need. There are plenty of VoIP suppliers that will offer you a package that promises the earth – but half the features you end up paying for will probably go unused. Look for a VoIP supplier that offers packages that are tailored to small businesses. One of the main stars is 8×8, whose X Series is one of the best VoIP phone systems for those who need a no-frills package.

I don’t want to spend a fortune

A VoIP phone system doesn’t have to be expensive. You could even use your mobile phone, tablet, or computer as a phone handset, removing the need for any type of hardware investment. How does this work? Many VoIP providers offer a softphone app, which turns your preferred device into a fully functioning VoIP system. Jive offers one of the most feature-rich softphone apps out there. 

I want to design my own VoIP phone system

Whether it’s customer relationship management software, booking software, or even field service software, open source VoIP systems allow you to integrate a number of programs so your business platforms are completely unified. You’ll have the ability to customize the code, so your software platform meets your exact requirements. And although you’ll need to pay a tech team to put in the hours, software packages like FreePBX don’t cost a dime to buy.

I want a VoIP phone system that can handle large-scale operations

Lots of VoIP providers offer specialist enterprise packages that include all the advanced tools that you need to create a sophisticated unified communications system. Some providers, such as Vonage, include advanced technology like SD-WAN, which prioritises bandwidth to important calls and videos, meaning you’ll never have to worry about battling your way through a bad quality conversation. 

I’m looking for a VoIP package for my sales department

When it comes to creating an effective contact center, your software makes all the difference. Call center VoIP software from the likes of RingCentral allows you to communicate with your customers in whichever way they prefer. It also integrates with CRM systems, giving you the freedom to access and store data in the most convenient way for your business. 

Aimee profile image
Aimee Bradshaw Writer and researcher
Aimee is Expert Market’s resident telephone systems, point of sale, and field service software go-to. If she’s not writing about business products, you’ll find her daydreaming about Dorset beaches.

How Much Does Digital Marketing Cost in 2019?

By Aimee Bradshaw | Writer and researcher

We’ve calculated the costs of digital marketing, helping you decide whether it’s worth the cash…

The costs of your digital marketing campaigns depend on all sorts of factors: your marketing budget, your targets, the number of channels you’d like to use. A general rule of thumb is that small businesses should allocate between 10% and 20% of their revenue to marketing.

Now, it’s impossible to provide a clear figure for how much your digital marketing will cost. Businesses come in different sizes, with totally different strategies, budgets, and ambitions. Also, digital marketing agencies for small businesses will cost much less than their larger counterparts.

However, not all is lost. To give you an idea of how much digital marketing will cost your business, we’ve broken the term down into SEO (Search Engine Optimization), Social Media, and PPC (Pay-Per-Click). With this data, you can decide for yourself how much your business is likely to end up spending on digital marketing. 

Without further ado, let’s cut to the costs…

How Much Does Digital Marketing Cost?

Before we dive into more digital details, here’s a general idea of the average monthly costs of SEO, Social Media, and PPC for small to medium-sized businesses… 

Digital Marketing Channel

Average Monthly Price

SEO Agency

$750 – $1,500 

Social Media Campaign

$4,000 – $7,000

PPC Campaign

$9,000 – $10,000 

As we’ve mentioned, most small businesses spend around 10% – 20% of their revenue on marketing. So, if the above prices seem feasible, then why not get some more expert hands on deck? Hiring an SEO, Social Media, or PPC expert can transform your next campaign into the bee’s knees. If you’d like to get involved, simply tell us about your business, and we can match you with some of the nation’s leading digital marketing experts. It doesn’t cost a dime to do so, either!

Do you think digital marketing could benefit your business? Yes, I'd like some Quick Quotes

SEO Services Cost

SEO is one of the most affordable types of digital marketing you can use to grow your small business. How much it costs will depend on what you want your business to achieve, so we’ll give you some ballpark figures. 

Thanks to some research by, we can shed some light on the cost of SEO services: 

SEO Service

Average Price


$80 – $130/hour 

Agency Retainer

$750 – $1,500/month

One-off Campaign

$1,000 – $7,500

Hiring an SEO expert – that is, outsourcing to a freelancer – will cost anywhere between $80 and $130 per hour. When it comes to freelancers, you should avoid those offering low prices – you never know what cheap tricks they have up their sleeve that could see your business penalized online.

If you’re looking to build a long-lasting relationship with digital marketing agencies, then you’ll have to pay a monthly retainer costing between $750 and $1,500 per month

Using this type of SEO service means all your search engine worries are taken care of, and allows you to build powerful business relationships for the future. However, most retainers are expected to last at least six months, so be aware that you might need to commit to some long-term payments.

Single SEO campaigns are easy to manage because there’s just one fixed payment to think about, usually costing from $1,000 to $7,500. However, with fixed pricing comes less flexibility. This means you’ll have to pay extra if you want to add anything to your campaign.

Social Media Advertising Cost

Social media is free to use, right? Well, unfortunately, this isn’t always the case – and to build an effective social campaign that makes waves online, you’ll need to splash some cash. 

To give you a rough idea, running a social media campaign usually costs between $4,000 and $7,000 per month. But why should you have to advertise on a free platform like Facebook or Twitter? 

A fair question. Social campaigns involve more than just sharing images and coining hashtags. Not only do they call for lots of planning and analysis, but they require well-thought-out tactics when it comes to paid advertising online – you need to spend the right amount of money, in the right areas, to reach the right people. 

How much does it cost to advertise on Facebook?

With Social PPC, you pay Facebook each time a user clicks on your link, which usually costs between $0.50 and $2.00 per click. With CPM (Cost-Per-Mille, or Cost Per Thousand Views), you pay each time your advert is seen by 1,000 users. The average cost of a CPM campaign for a small business ends up at around $11.

Why pay more for your clicks? PPC is like an auction – you’ll need to bid more money to Facebook than your competitors in order to have your advert appear higher. 

How about the Twitter advertising costs?

Advertising on the Twittersphere works in similar ways to Facebook. You can promote Tweets to appear on people’s Twitter feed, even if they don’t follow your account. You’ll then pay for each time someone clicks, replies, or retweets that ‘sponsored’ Tweet – this costs on average $1.35 per click.

You can also promote your whole brand and pay for each new follower you gain – usually around $2 to $4 per follower – or you can promote a hashtag to encourage users to talk about your brand. This last option costs a flat rate of $200,000 per day, so it’s suited to larger businesses with an established online presence and healthy social marketing budget.

PPC Advertising Cost

As we’ve explained above, PPC involves bidding on search terms in order to secure the best positions and visibility for your links, websites, and adverts. Unlike social media advertising, generic PPC advertising primarily takes place on the SERPs (Search Engine Results Pages), rather than social media timelines. So rather than pay Facebook, your business pays Google, Bing, Yahoo, and co.

According to one of the nation’s best PPC Management Agencies, WebFX, the average small and medium-sized businesses spend between $9,000 and $10,000 on PPC each month. This usually equates to around 5% to 25% of a company’s monthly advertising budget.

Next Steps

You now know the average digital marketing cost for SEO, Social Media, and PPC in the US. Is it worth the investment? Let’s put it this way – a new digital marketing campaign could be just the trick for gaining new customers, becoming more visible online, and beating your competitors. Here’s a quick summary of the average cost of digital marketing:

Digital Marketing Channel

Average Monthly Price


$750 – $1,500

Social Media

$4,000 – $7,000


$9,000 – $10,000

So, if you’d like to start creating some digital marketing magic, you’ve come to the right place. We can match you with some of the nation’s best digital marketing agencies – just tell us your digital desires, and you’ll receive some tailored quotes. It only takes a minute, and it’s free – winning!

Aimee profile image
Aimee Bradshaw Writer and researcher
Aimee is Expert Market’s resident telephone systems, point of sale, and field service software go-to. If she’s not writing about business products, you’ll find her daydreaming about Dorset beaches.

Wix Review 2019: All You Need To Know

By Aimee Bradshaw | Writer and researcher

What are all the facts, figures, and features of the world’s most popular website builder? Let’s find out…

wix review


  • Very easy to use
  • Offers Wix ADI (Artificial Design Intelligence)
  • A free plan is available

X Cons:

  • Template choice is fixed after publishing
  • Free plan comes with Wix adverts and subdomains

Wix is one of the largest names in the web design world, offering lots of creative flexibility, powerful ecommerce functionality, and intuitive design tools – all at competitive prices. 

In our Wix review, we cover all the important areas like design features, marketing tools, customer support, the app market, and more. We also dissect each of Wix’s price plans to help you decide which subscription is best for you, and whether it’s worth your money.

Is Wix the fix your business needs? Read on to find out, or click one of the links below to jump to your favorite section.

Quick facts:

  • Wix currently powers over 110 million websites
  • It supports 16 languages
  • 45,000 new users sign up every day
Does Wix sound like the website builder for you? Start creating today

What are Wix’s Features and Benefits?

What are the tools that make Wix so universally loved? In this section, we cover the standout Wix features that can help your website and your business standout from the competition.

Wix ADI (Artificial Design Intelligence)

Wix ADI can build a professional-looking website for you in just a few minutes. All you have to do is answer a few quick questions about your industry, the features you’ll need, and the colours you want, then you’ll have a new website ready to go live. It’s perfect for busy business owners who are looking to get online quickly. 

In terms of flexibility, you’re offered three different homepages to choose from before the final reveal. However, you’re restricted to making small edits to the final design.

wix adi homepage suggestions

Wix ADI creates and suggests new website designs within minutes

500+ Tasty Templates

If you want to take creative control over your website, the Wix Editor has over 500 sumptuous templates for you to choose from. These templates even cover hundreds of industries including graphic design, music, hospitality, small businesses, and many more. However, you should know that you can’t switch templates after you publish, so make sure you’re happy with your choice.

wix templates

There’s a Wix template to match nearly every industry out there

Comprehensive Customer Support

When it comes to your website worries and woes, Wix can fix it all. Having trouble with a tool? Each feature comes with clickable question mark that brings up a snippet from the Help Center, featuring tips and sometimes a video tutorial. 

Looking for some more personal TLC? The Wix team is available via email from Monday to Thursday, 5am – 5pm EST, and via phone 24/7. The point we’re trying to make here is: Wix has all the support you need to ensure your web design journey never stops for too long.

wix help center

Wix is the most user-friendly website builder on the market, offering helpful cues and customer support

Wix Ascend

This is Wix’s all-in-one digital marketing tool. It lets you automate your workflow, create email and social media campaigns, supercharge your SEO (search engine optimization), and implement a live chat feature to help your visitors, all in one place.

Sadly, it’s not free. But, as they say, you have to spend money to make money, and digital marketing is one of the best tools for growing your business. There are three Ascend price plans to choose from, which you can see below…


Price (monthly)

What you’ll get



  • Unlimited lead capture forms 
  • Unlimited monthly email & social campaigns
  • One million emails per month
  • VIP ‘queue-jump’ support
  • Unlimited contributors



  • 150 lead capture forms
  • 20 monthly email & social campaigns
  • 50,000 emails per month
  • Five contributors



  • 50 lead capture forms
  • Five monthly email & social campaigns
  • 9,500 emails per month
  • One contributor

Delightful Drag-and-Drop

Drag and what? It sounds odd, but we’ll drop some knowledge. This is one of Wix’s best and most intuitive features, and it’s what makes Wix the best website builder available today. How does it work? Simply click and drag whichever element you’d like to add – like an image, text box, or shaped icon – then drop it anywhere on your website. It’s that easy. 

wix drag and drop functionality

Customizing your website couldn’t be easier with Wix’s drag-and-drop feature

Appy Go Lucky

Just like the app center on your smartphone, the Wix App Market lets you install a range of features, tools, and other functionalities to improve your website’s performance. There are hundreds of apps to choose from, covering everything from social media live feeds and online stores to portfolio galleries and customer information forms. We found that most apps are free to install, but some will cost a small fee.

wix app market

The Wix App Market has tools, tricks, and tips to help bolster your website

How Much Do Wix’s Regular Website Plans Cost?

Wix has five plans that allow you to build a website, including a free plan – which is a useful feature considering the average cost of a website these days – (it also has four ecommerce website-specific price plans, which we’ll cover in the next section). When paid yearly, the regular website subscription prices are as follows:


Monthly price (excl. VAT)

What you’ll get



  • Hundreds of templates
  • Unlimited pages
  • Wix adverts on every page
  • ‘’ subdomain



  • 2GB Bandwidth
  • 3GB Storage
  • Use your own website URL
  • Remove Wix ads
  • Free domain for one year
  • 30 minutes of embedded video



  • Unlimited Bandwidth
  • 10GB Storage
  • Site Booster App worth $60
  • Visitor Analytics App worth $60



  • 20GB Storage
  • Events calendar
  • Professional logo worth $50
  • Social Media logo files



  • Priority response on Wix Answer’s page
  • VIP Queue jump customer support
Ready to build an online presence for your business? Create your website

Free Plan

Best for: Very Basic Websites

Wix offers a free plan – so what’s not to love? A few things, really. While it does let you build a beautiful website at no cost, you’ll have Wix adverts on every page of your website, a ‘’ subdomain afflicting your URL, limited features, and basic customer support. This plan is for very basic websites and for these reasons, we’d recommend spending a few dollars per month to give your website the sleek feel it deserves.

Combo ($13/month)

Best for: Personal Websites and Blogs

This plan is ideal for personal (non-business) websites. With the Combo plan, you can remove the unsightly Wix adverts, add up to 30 minutes of video to give your site a more engaging spin, and connect your own website domain. These are all the features you need to build a simple website that looks professional, and don’t forget you can take a virtual stroll around the Wix App Market for more handy features.

Unlimited ($17/month)

Best for: Entrepreneurs and freelancers

This plan is ideal for small business owners, entrepreneurs and freelancers. Why? You can get your online business dice rolling with unlimited bandwidth – to give your website that lightning quick user experience – and access to the Site Booster App to help drive new visitors to your website, which usually costs $60.

Pro ($22/month)

Best for: Small businesses looking to grow

Wix’s best value price plan costs around $5 per week, and opens your website up to Wix Ascend. This plan is therefore ideal for building fruitful marketing campaigns, growing your social media presence, automating your customer responses, and generally increasing awareness of your business.

VIP ($39/month)

Best for: Large business websites

If you have a bigger budget to spend on your website ambitions, then you should go for the VIP plan. This option gives you access to priority customer support, and a brand new logo from Wix’s Logo Maker, usually costing $40, in over 40 different sizes to use on social media. It’s a VIP experience for larger businesses that don’t need to sell anything online.

How Much Does Wix Ecommerce Cost?

Wix is also one of the best ecommerce platforms around, letting you build a beautiful online store with ease. But how much do these ecommerce plans cost, and who are they best for?


Monthly price (excl. VAT)

What you’ll get

Business Basic


  • Accept online payments
  • 100% commission free
  • Unlimited bandwidth
  • 20GB storage
  • Google Analytics
  • $300 Google Ad vouchers
  • Five hours of video
  • Site Booster and Visitor Analytics app worth $60 each

Business Unlimited


  • 35GB storage
  • Upload 10 hours of video
  • Professional logo worth $50
  • 40+ different sizes of your logo to use on social media
  • Visitor Analytics app worth $60

Business VIP


  • 50GB storage
  • Upload unlimited hours of video
  • Priority customer support

Business Basic ($23/month)

Best for: Small ecommerce stores

If you want to build an awesome website and sell a few items on the side, then Business Basic is your best bet. This plan is great for small online stores, enabling you to accept online payments, analyse your visitors’ behaviour with the Visitor Analytics app, and increase traffic to your website with the Site Booster app.

Business Unlimited ($27/month)

Best for: Fast growing businesses

Want more for your online store? The Business Unlimited plan unlocks some premium apps, gives you more storage, and gives you access to email campaigns for just $4 more per month. This price plan is suited to larger ecommerce stores with an already established online presence. If you’re just starting on your ecommerce journey, then you should opt for the Basic plan.

Business VIP ($49/month)

Best for: Businesses with large budgets

As the priciest ecommerce price plan Wix has to offer, Business VIP is unsurprisingly suited to large online stores. For $49 per month, you’ll have 50GB storage to play with, which means there’ll be plenty of room for plenty of products. On this plan, you’ll also benefit from priority customer support responses.

Overall, Wix is wonderful value for money. Unlike its rivals – Squarespace, GoDaddy, and Shopify – Wix offers a free plan which is great for starting your website-building journey.

But for just $13 per month, the Combo Plan lets you turn that journey into a successful business adventure. On this plan, you can remove Wix adverts from your web pages and the ‘’ subdomain from your URL, and you get access to the huge App Market to give your website more muscles to flex.

Wix even offers a 14-day money back guarantee, so you can get your money back if you’re not totally happy within a fortnight.

What do Wix’s Customer Reviews Say?

We trawled the customer review site, Capterra, to see what some of the most recent Wix users really think of the website builder.

“I love the customization that Wix provides. I usually start off with a blank template and build my own websites from scratch, so I love the quick drag-and-drop functions and the ability to customize absolutely everything right down to the font size and color. I also love the new app for the blog, which makes keeping up with posting easy and accessible.”

– Sarah O, Wix customer

“After creating websites in WordPress, Dreamweaver and even with direct code, Wix is astoundingly refreshing and easy. “

– Matt A, Wix Customer

“I use Wix to teach my students the basics of website creation. The websites they have created in three days time were looking good, so I was happy (and the students too!)

– Zee G, Wix customer

Expert Verdict

Wix is the most popular website builder in the world – it’s fun, easy, and free to use. While the free plan has some limitations – in that your website will have Wix adverts on every page, and a ‘’ subdomain on your URL – it offers some of the best value premium plans on the market, which can remove these blemishes. 

Freedom in design is where Wix comes into its own. You can choose from over 500 professionally designed templates, covering a huge range of industries, to help impress your customers, clients, family, and friends. One downside to Wix is that you can’t change templates after going live, which can lead to complications for the indecisive web designers among us!

Ascend has taken Wix to new heights over its competitors in terms of marketing. Available as a subscription, this all-in-one package has made marketing easier than ever, letting you create multiple email campaigns, automate customer responses, integrate a live chat and much more, all with a few clicks.

While on the simplicity theme, don’t forget that Wix ADI allows you to create a professional looking website within minutes. All you have to do is answer a few questions about your website, and Wix ADI will suggest a brand new website, ready to publish.

Wix also lets you achieve your ecommerce empire ambitions with its range of great value price plans aimed specifically at building online stores. From just $23/month, you can create a stunning website, accept online payments, and implement some brilliant ecommerce tools in areas like shipping, finance, and analytics.

As we’ve shown, Wix has a few wonderful tricks up its sleeve which can help build your online presence. Keen to get involved? Then try Wix today, and see where your website can take your business.

Is Wix the fix your business needs? Start Creating Today
Aimee profile image
Aimee Bradshaw Writer and researcher
Aimee is Expert Market’s resident telephone systems, point of sale, and field service software go-to. If she’s not writing about business products, you’ll find her daydreaming about Dorset beaches.

Square POS Review

By Aimee Bradshaw | Writer and researcher

Squaring up has never been easier, thanks to Square’s simple, modern POS system

square banner


  • Great option for small businesses
  • Free POS software
  • Tailored POS packages available

X Cons:

  • Higher processing fees not cost-effective for larger businesses
  • POS features not as sophisticated as competitors’
What is a Square POS System? Square is an integrated merchant account and mobile payment provider that offers an easy, all-in-one POS solution to new and small businesses.

Square started out as mobile payment solution, as its founders wanted to provide new and small businesses with a quick and convenient way to start taking payments. It’s now expanded its services, offering tailored retail and hospitality POS software, a range of modern hardware, and even Square Cash, which allows you to send and receive cash for free. 

One of Square’s biggest selling points is its free point of sale software. Users benefit from PCI compliant, secure payment processing, plus all the tools they need to manage sales, analyse stats, and manage staff. Although Square’s credit card processing fees are a touch higher than other POS providers, this compensates for the free POS software, and businesses with a low to medium turnover are generally happy with the fees they pay. 

Quick Facts: 

  • Square was founded in 2009 in Los Angeles, United States
  • The Square app has been downloaded more than 33.5 million times

What are Square’s Features and Benefits?

The Square POS App

You can download the Square POS app completely free of charge. It’s easy to set up, and once you’re up and running, you’ll have full access to all of the app’s sales and staff management features. If you’re looking for tailored POS software, you can upgrade to Square’s retail or hospitality package. This costs $60 a month, but you can take full advantage of a free trial before you commit.

Square Register

The Square register is available to purchase for $439. It can be used instead of, or alongside, an iPad. If you don’t want to spend the cash on a Square register, you can purchase the Square stand, which gives your till area a chic, modern look. You can also choose to purchase a Square card reader printer, as well as additional card payment terminals.

Online Store

If you’re looking to take your store online, Square gives you two options. You can use Square’s online platform to host your store, or alternatively, you can integrate Square payments into one of Square’s partner website builder platforms. You can even integrate Square into an open-source website builder if you’re looking for a specific solution.


Does Square integrate with Quickbooks and other accounting software? Yes, it does. And in addition to Quickbooks, Square also integrates with other point of sale providers, booking and scheduling platforms, inventory management tools, and more sophisticated team management software.

Receive tailored POS quotes for your business Get free quotes

To make things easy, we’ve split the cost of Square’s POS into three sections: hardware, software, and processing fees. 

The cost of Square hardware

The great thing about Square is you can make it as cheap or as expensive as you want. There’s nothing stopping you from downloading the app onto your existing mobile phone or tablet, totally voiding the cost of the most expensive part of your POS system. Then the only expenses you’ll need to consider are the cost of the card reader and the processing fees.

However, if you do choose to invest in Square hardware, this is how much you can expect to pay:

Popup shop/restaurantEstablished shop/restaurant
  • Square card reader $59
  • Receipt printer $289
  • Square Terminal $439
  • Receipt printer $289
  • Cash drawer $99
Total: $348Total: $824

There are also heaps of Square accessories, including:

  • USB Barcode Scanner $99
  • Kitchen printer $289
  • Square stand with chip reader $299

The cost of Square Software

Square’s software is available completely free of charge. There are no hidden fees, and you don’t need to upgrade to access certain features. You’ll have full access to Square’s dashboard, reporting and analytics, app marketplace, and employee management tools. 

If you would prefer software that offers industry-specific features, Square does provide retail and hospitality packages. These are available at $60 a month, based on one register, then $20 a month for each additional register

The cost of Square’s processing fees

Square’s processing fees change depending on how the transaction is made – and that’s not the only factor that affects how much you’ll pay. Take a look at the processing fees in the table below to see what else changes.

In Person PaymentsCard-not-present Payments (including ecommerce)
Square Card Reader1.9%2.2%
Square Terminal1.6%2.2%

Yes, that’s right – Square actually rewards you for choosing its terminal over its card reader. So while it may be an additional expense, you’ll slowly be able to make a return on your investment thanks to the lower processing fees that come with it. 

Is Square POS Right for my Business?

So how do you know if Square is the right option for you? Ask yourself the following questions:

Does Square offer enough features for my business?

Square isn’t the most featureful POS system on the planet, but it does offer everything you need for your business to start selling – and growing. With that being the case, we think Square is great for:

  • Up-and-coming businesses
  • Cafes and coffee shops
  • Popup stands and food trucks
  • Market stall vendors
  • Mobile workers

But that doesn’t mean bigger businesses should write off Square completely. It does allow you to create a fully customised POS system, and it’ll offer you customised rates based on your predicted turnover. If your needs are basic, and you’re after a reasonably cheap POS system, Square can hit that spot. 

However, if you are looking for a more sophisticated solution, you’re better off checking out tailored retail and restaurant POS systems.

How long does Square take to set up?

Square’s all-in-one solution allows you to literally plug in and start taking payments, making it incredibly easy for you to start making money. 

In fact, Square is so easy to set up, we’ve provided you with step by step instructions below.

  1. Click ‘Get started’ on the top right corner of Square’s website 
  2. Choose your business type – select either Business or Individual
  3. Select how you’ll sell and take payments – is your business bricks and mortar, an online store, etc.
  4. Choose from a range of optional (and paid for) retail and hospitality add-ons
  5. Enter your business details
  6. Confirm your identity
  7. Choose your deposit speed (next day is free, same day incurs an additional charge)
  8. Connect your bank account
  9. Choose your card reader
  10. Download the app onto your phone or tablet – and that’s it!

What do Square POS Customer Reviews Say?

For the most part, Square’s customers are very happy with the product. They went to Square looking for a simple way to start taking payments, and that’s exactly what they received. Here’s a comment from Joseph, a small business owner:

If you’re a business owner and you sell products or services, especially if you have multiple sites and/or have a mobile sales force, this product is a must. The access is easy, the interface is friendly, and the payment system is quick.”

The only negatives are Square’s lack of features – most notably its reporting, which doesn’t offer the same level of sophistication as paid POS systems. And according to a fair few business owners, reading and interpreting the reports that Square produces can be a little difficult. Aurora, a health and fitness business owner, says:

“Square Point of Sale is excellent for receiving payments, and I don’t have any negative experiences with the platform. The only thing I wish would be that the analytics and reports that I receive for all payments and invoices would be easier to read. I have a bit of trouble understanding them. Other than that, overall great platform.”

Expert Verdict

In summary, Square POS offers new and small businesses a quick and easy way to start taking payments. Its software is free, and you can choose to upgrade to paid retail or hospitality packages if required. 

Although Square POS offers all the features you need to make a success of your business, the functionality of each feature is very top level, meaning it lacks the sophistication that larger businesses may need from their POS system. 

If you’re looking for a more sophisticated POS system, take a look at the options in the section below. Alternatively, let us find you the best POS system for your business. All you need to do is enter a few details into our system, and we’ll send you the suppliers that best match your requirements – it’s as easy as that. 

What Other POS Systems Should I Consider?

There’s no denying that Square’s biggest pull factor is its free software. But even paying a small amount each month can increase the amount of features you can access. These paid POS systems can grow with your business, providing you with all the tools you need in order to flourish.

Aimee profile image
Aimee Bradshaw Writer and researcher
Aimee is Expert Market’s resident telephone systems, point of sale, and field service software go-to. If she’s not writing about business products, you’ll find her daydreaming about Dorset beaches.

The Ultimate Guide to the ELD Mandate in Canada

By Aimee Bradshaw | Writer and researcher

By June 12, 2021, Canadian commercial vehicles need to be fitted with ELDs. Here’s everything you need to know to get up to speed…

Fleet managers, put down those pens and paper logbooks – the ELD mandate is coming to Canada!

That’s right: following in the US’ tyre prints, Canada’s commercial vehicle operators and bus drivers are now being asked to ditch daily paper logs in favor of electronic logs, or elogs.

Complying with the mandate will take preparation, communication, and dedication, and it’s best to be as informed as possible before embarking on this regulatory journey. To help you get there, this guide will answer all your questions, and shed light on some of the ways you can prepare for the new law.

Let’s get started!

ELD Mandate

What is the ELD mandate?

Set by the CCMTA (Canadian Council of Motor Transport Administrators), the ELD mandate requires all commercial vehicles and buses to be fitted with ELDs (electronic logging devices).

These devices accurately record:

  • The hours that drivers spend driving (hours of service, or HOS)
  • The amount of time they spend on- and off-duty during each driving stint (records of duty status, or RODS)

It goes without saying that ELDs present a much better alternative to daily paper logs, which are time-consuming, easily damaged, and often filled out inaccurately. But why should using these clever devices be a legal requirement?

Well, the accurate RODS and HOS reporting gathered by ELDs makes for a much safer working environment for drivers. Crucially, these devices ensure that drivers aren’t on the road for longer than is safe, and are taking the breaks they should be.

In minimizing driver fatigue, estimates say that the ELD mandate will prevent thousands of road crashes every year. As if that wasn’t a good enough reason, it’s also been suggested that the mandate will save billions of dollars worth of paperwork expenses.

When will the ELD mandate come into force in Canada?

So, when are electronic logs mandatory? Now that the law’s finalized regulations are in place, it’s been confirmed that the ELD mandate will become law in Canada on June 12, 2021. So, you’ll need to make sure you’ve got an ELD system in place before then.

Who needs ELDs?

The majority of Canada’s commercial motor vehicles and buses will need to be fitted with ELDs to comply with the mandate.

Are your drivers currently required to fill out paper logbooks, or use another means of recording RODS and HOS? If so, you will need to upgrade to ELDs ahead of June 12, 2021. 

Unless, that is, your vehicles fall into one of the mandate’s categories for exemption…

What are the ELD mandate Canada exceptions?

Your vehicles will be exempt from the rule – and thus will not need to have ELDs installed – if they: 

  • Operate under a permit from a provincial or territorial HOS director
  • Have a statutory exemption
  • Are subject to a rental agreement with terms under 30 days
  • Were manufactured before the year 2000

How the Canadian and US ELD mandates differ

On the whole, the Canadian ELD mandate will be largely similar to the mandate that’s already in place in the US.

However, there are a few key differences to expect, and we’ve outlined them below. This is not an exhaustive list – rather, we’ve simply covered the biggest, most impactful discrepancies…

1. The certification process

In the Canadian mandate…In the US mandate…
ELD systems must be certified by a third party, which will test them to ensure they meet official regulations.ELD system manufacturers are able to self-certify their own devices, testing them themselves to ensure they meet regulations.

2. The HOS and off-duty time rules

In the Canadian mandate…In the US mandate…
The rules are flexible. Drivers have 16 hours in which to complete work, but must spend two of these hours off-duty. This can be split into separate periods of 30 or 60 minutes, or be taken all at once. Drivers can defer unused off-duty time to the next day. NB: These are the same rules that have been in place since 2005. The mandate won’t change them – its purpose is simply to enforce them.The rules are stricter. After eight hours of driving, drivers must take a half-hour break.

3. Restrictions on personal conveyance

In the Canadian mandate…In the US mandate…
There are restrictions on personal conveyance (when a driver uses a commercial vehicle for non-work purposes, such as driving from a motel to a restaurant). Drivers can use up to 75km on personal conveyance. An ELD will automatically record anything beyond this limit as on-duty driving time, enforcing the restriction.There are no restrictions on personal conveyance. During a job, drivers can use as many miles and minutes as they need for non-work-related travel.

4. How roadside inspectors access your HOS data

In the Canadian mandate…In the US mandate…
Your ELD data can be transferred directly to the inspector via a given email address, cutting out the eRODS middleman.ELD data can be transferred to a database called eRODS (electronic records of duty status), which the inspector can then access.

How to prepare for the ELD mandate

So, how do you go about setting up an ELD system? Here are some tips…

Implement a fleet management system

Perhaps the easiest, cheapest, and ultimately most beneficial way to integrate an ELD system into your fleet is to install a fleet management solution that offers ELD compliance as part of its package.

If you’re already using a fleet management system, get in touch with your supplier to find out whether it offers an ELD add-on. If not, it could be worth switching to a more forward-thinking provider. If you still aren’t using a fleet management system, the upcoming ELD deadline is an excellent excuse to implement one!

A fleet management system can provide you with all the tools you need to get compliant at a lower cost than if you were paying for an ELD system on its own (fleet management costs start at less than $20 per vehicle, per month). On top of that, it can also help you to:

  • Slash your fuel usage and costs by plotting the most efficient routes
  • Monitor your drivers’ behavior and train them when needed
  • Keep on top of vehicle maintenance with automated scheduling and alerts
  • Prevent unauthorized use of your vehicles with geofencing
  • Locate any of your vehicles in a jiffy using GPS tracking
  • Provide accurate ETAs and service updates to your clients and customers
With the mandate approaching, you should opt for a fleet management supplier that provides:

  1. ELDs, an app drivers can use to update their duty status, and a means by which you can look at your elogs (e.g. a software portal)
  2. ELDs that have been certified as compliant by a third party, in accordance with Canadian laws
  3. Professional installers with experience in installing ELDs (if you opt for hardwired rather than plug-and-play devices)
  4. A free trial, so you can try before you buy
  5. Training materials to help you and your staff get to grips with the system

So, what’s next? Well, if you’d like an easy way to compare the best fleet management systems for you, we can help! Answer a few quick questions about your fleet (be sure to tell us you want ELDs!), and we’ll match you with the suppliers that can best cater to your unique needs. You’ll hear from them with tailored quotes and info – the rest is up to you! 

Make the switch easy for your staff

For some, breaking away from the longstanding tradition of using paper logs is going to be tough. To ease your drivers and dispatchers into the new way of doing things, you should:

  1. Inform them of what’s going to change as early as possible
  2. Be clear about the benefits of using an ELD system – ultimately, it’ll be a time-saver and will make everyone safer
  3. Get your drivers involved in the supplier selection process – ask them to provide feedback on the devices and apps that you test
  4. Provide everyone with training in using the new system (most ELD providers will offer this themselves)

Keep your eye on the US mandate

The Canadian ELD mandate is expected to be very similar to the US’ version of the rule.

As the American mandate is already in place – it first became law in December 2017, and the final deadline for all US fleets to comply falls in December 2019 – it’s worth doing some research into the US mandate, how it works, and what American fleet businesses are doing to comply with it.

How much do electronic logs cost?

Ahead of the US mandate, the FMCSA (Federal Motor Carrier Safety Administration) commissioned a study to work out how much ELDs would cost the average fleet business on a yearly basis.

The study examined a range of HOS logging devices active in the US. Their prices varied drastically, ranging from 165 USD to 832 USD per vehicle, per year. However, the most popular device at the time was found to cost 495 USD per vehicle, per year.

While it’s reasonable to expect that Canadian prices will be similar to those in the US, you should consider these as ballpark figures rather than indisputable predictions – not least because prices have started to drop in the years since this study was conducted.

And, as we mentioned earlier, you’ll likely be able to secure yourself a much better deal by opting for a fleet management package with an ELD system thrown in.

On that note, we can help you to quickly compare prices from a range of fleet management providers that supply ELDs. All you need to do is answer a few short questions about your fleet and what you want, and we’ll match you with companies that can meet your needs. They’ll provide quotes and info tailored to you to help you make an informed decision.


How do elogs work?

Let’s start with the basics: an ELD is a small device that can be connected to a vehicle in order to synchronize with its engine.

ELDs can either be hardwired into a vehicle, or simply plugged into the vehicle’s cigarette lighter. While the former method is more secure, the latter’s plug-and-play approach makes for an easier, quicker, and cheaper installation.

When installed, ELDs automatically gather data from the vehicle’s engine, including driving time, ignition status, odometer readings, number of miles driven, and more.  

Meanwhile, it’ll be up to your drivers to keep their duty status updated. ELD systems tend to come with their own apps specifically for drivers – using this app, your drivers will be able to enter their on-duty time and off-duty time in real-time.

All of this data will be recorded in elogs, then presented to you in a digestible format via an ELD management software portal, which you’ll get as part of your ELD package.

Can I still use paper logs?

As things stand, you’ll be able to continue using paper logbooks instead of ELDs if…

  • You’re exempt from the mandate. Take a look back at our section on the mandate’s exceptions to find out if you will be! 
  • One (or more) of your ELDs malfunctions. Skip onto the question below for the lowdown on what to do if this happens…

Of course, for those who have to comply with the ELD mandate, there’s nothing to stop you from using paper logbooks alongside your elogs. But the real question is, why would you want to?

ELD reporting is quicker, easier, and more accurate than keeping paper logs. While the change might seem daunting and potentially expensive at first, we’re confident that it’ll benefit you in the long run. 

What happens if an ELD stops working?

If one of your driver’s ELDs stops working, they’ll be allowed to go back to using daily paper logs for up to 14 days (or until they return home from a trip that takes longer than 14 days).

During this two-week grace period, you’ll be expected to get that ELD fixed or replaced. Otherwise, when the 14 days are up, you’ll have to stop using the vehicle with the defective ELD completely until you’ve got a functioning one fitted.

Aimee profile image
Aimee Bradshaw Writer and researcher
Aimee is Expert Market’s resident telephone systems, point of sale, and field service software go-to. If she’s not writing about business products, you’ll find her daydreaming about Dorset beaches.

Kounta Review

By Aimee Bradshaw | Writer and researcher

kounta POS


  • Customisable interface
  • Customisable analytics
  • Compatible with a range of hardware

X Cons:

  • Analytics and inventory not included as standard
  • Only targets the hospitality market
At a glance: Offering up a customisable user interface, great customer service, and compatibility with a range of hardware, you can count on Kounta for your next piece of POS kit.

Kounta is one of Australia’s most popular hospitality POS suppliers, and it’s well deserving of that accolade. It gives you the ability to create a POS system that works for your business – you don’t need to worry about investing in brand new hardware, nor do you need to worry about compromising on user experience.

And when it comes to positive POS system reviews, Kounta has them in droves. You only need to scroll through some of user comments to see how much of a positive impact a Kounta POS system has had on both new and well-established businesses.

Quick facts:

  • Kounta’s head office is in Sydney, Australia
  • The POS supplier was founded in 2012, and now employs over 70 people

Kounta’s Features and Benefits

✔  Customise your POS interface

Kounta clearly understands that every hospitality business is run differently. You may want to organise your menu in a particular way, or set up the system so it prompts staff to upsell, or inform customers of allergens. Kounta allows you to run your business just how you want to.

kounta interface

✔ Take Orders Anywhere

Take orders at the counter, at the table, or even accept orders made over an app. Kounta gives you the freedom to take orders any way you wish, which also gives you the freedom to run your business any way you wish. And when orders can come in through an app, too, you know you’ve got all the bases covered.
kounta take orders

✔ Take Payments

A POS system wouldn’t be a POS system if it couldn’t take card payments. And thankfully, Kounta’s intuitive payment processing makes taking card payments a breeze. It also helps that Kounta is compatible with a range of payment solutions, including Tyro, WestPac, and all the big banks.
kounta take payments

✔ Manage Customers

Hospitality is a competitive industry, so when a customer comes in to your cafe or restaurant, you want to keep them. Thanks to Kounta’s customer management system, you can sign customers up to your loyalty scheme. Kounta then takes note of their menu choices, and can send them targeted marketing to keep them coming back.
kounta manage customers

✔ Get Customised Reporting

You can’t make improvements about the way you run your business without data. With Kounta providing you with information on your best selling menu items, and highest performing staff, you’ll be taking your business from strength to strength in no time!
kounta reporting

How Much Does Kounta Cost?

The great thing about Kounta is that its pricing is very transparent. It has three tiers – Sell, Manage, and Extend, and each includes 24/7 customer support. Let’s see what else you can get for your money:


  • Sales
  • Wastage
  • Tipping
  • Order types
  • Bar tabs
  • Custom receipt footer
  • Basic inventory control
  • Third party integrations
Includes everything in the ‘Sell’ package, plus…

    • Table management
    • Order control
    • Staff management
    • Multiple price lists
    • Gift cards

Customer display

Includes everything in the ‘Sell’ and ‘Manage’ packages, plus…

  • Advanced production printing
  • Automatic promotions
  • Guest tracking
  • Refund reasons
  • Training courses

It’s worth bearing in mind that Kounta charges on a per register, per site basis. It charges $60 for your first register on every site, then an additional $40 a month for each additional register on every site.

You should also take note that Kounta’s analytics and advanced stock control packages – named ‘Insights’ and ‘Purchase’, respectively – are sold as separate. Their pricing, too, is tiered depending on the range of features you require, and charged per site.

– $40
– $0
– $80
– $40
– $120

What does this mean for my business?

Thankfully, Kounta has very handily advised which plans are suitable for small, medium, and large scale business. Below, we’ve worked out the amount you can expect to pay per year based on the type of business you own:

Pop Up Bar or ShopCafes and TakeawaysRestaurants and Pubs
$1,200/year (includes View Insights package)$2,400/year (includes Share Insights package)$4,080/year (includes Custom Insights package and Advanced Purchase package)

As you can see from the figures, Kounta isn’t the cheapest POS system around. If you think that these ball-park figures are on the high side, you can check out how much other POS system providers are charging by simply filling in our short form. Click here to provide us with a few details about your business, then our system will you with the providers that best suit your needs. They’ll then be in touch with quotes and more information.

Is Kounta Right for my Business?

As you may have already worked out from the rest of this review, Kounta is a POS system that has been tailored to the hospitality sector. This means retail businesses should look elsewhere for a system. But for hospitality business, Kounta is a solid option – and here’s why.

There’s no denying that Kounta is a hugely versatile POS system with heaps of capabilities. It’s been cleverly structured so that businesses pay for the features they need, and no more. This means that small businesses have all the tools they need to start selling, while larger or more established businesses can add tools to their package as and when they need them.

Kounta is all about customisation. It knows that each hospitality business is unique, and therefore allows you to customise its interface to suit the way in which your business operates. You can also customise things like receipts, customer comms, and your analytics reports.

And if you’re in a location where the wifi connection is a bit hit and miss, you can be confident in the knowledge that Kounta is storing all of your sales data onto your device, and will automatically upload everything to the cloud once you’re back online.

That all being said, Kounta has a lot of features, and therefore isn’t the quickest or simplest to set up. You’ll therefore need to set aside some time to set up your system before you open, or at least accept that you will have some downtime if you’re planning on upgrading your current POS system to Kounta.

What do Kounta’s Customer Reviews Say?

There’s no denying that Kounta’s customers score its POS system highly. Here’s one of Kounta’s most glowing reviews, submitted by Evan from Round Bird:

“Kounta is a POS system has been able to grow with us, providing flexibility and ease of use that is a massive relief when you the pressures of an expanding business to contend with. The ability to simply add or subtract registers, combined with the functionality of an internet based system makes change relatively pain free. Wireless waiter stations, Abert pay terminals, Bluetooth printers (which I don’t have, am excited about and will probably get, it’s all so easy to use.”

On the other hand, some reviewers have brought up problems with the system. Here are some of the main issues that Kounta’s customers are facing:

  • Bugs with scale and scanner integration
  • Occasional bugs with printing
  • It’s not the cheapest POS system around
  • Reporting is not as in depth as some businesses would like
  • No staff onboarding tuition

What Other POS Systems Should I Consider?

If you’re still undecided on whether Kounta is the right POS system for your business, why not check out our main restaurant POS page? We’ve suggested five more suppliers, and provided advice on what you should be watching out for if you’re looking to invest in a new POS system.

Alternatively, you can use our comparison service to put yourself in touch with suppliers that best match your requirements. All you need to do is click here to provide us with a few details about your business, then sit back and wait for POS suppliers to get in touch.

Aimee profile image
Aimee Bradshaw Writer and researcher
Aimee is Expert Market’s resident telephone systems, point of sale, and field service software go-to. If she’s not writing about business products, you’ll find her daydreaming about Dorset beaches.

The Best POS for Restaurants

By Aimee Bradshaw | Writer and researcher

Cook up a storm of success with these POS systems for restaurants

Whether you own a small deli in the heart of Melbourne, or a beach restaurant near Byron Bay, the one thing that will help you to make a success out of your business is a restaurant POS system.

These systems have been designed to help you manage every area of your restaurant – from your menu to your staff hours – giving you all the ammo you need to bring your customers in and beat your competition.

There’s no doubt that the world of restaurant POS systems is a bit of a minefield, so choosing the right one to commit to is never the easiest thing. Luckily, we at Expert Market have conducted a load of research into which restaurant POS suppliers offer you the best POS for your moolah.

Through our research, we discovered that TouchBistro is the best restaurant POS system. This is because its features have been tailored to the needs of the restaurant industry. Lightspeed comes in as the second best restaurant POS system, and that’s because the system is compatible with a wide range of hardware, and offers great offline capabilities.

You can find out more about each of these suppliers, plus some other great options later in the article. Alternatively, use our comparison service to put yourself in touch with suppliers that match your requirements. Just click here to provide us with a few details about your business.

What’s On This Page?

The Best POS Systems for Restaurants

So which other restaurant POS systems have made the cut? Let’s have a look. Our pick of the best POS systems for restaurants are:

  • TouchBistro
  • Lightspeed
  • Impos
  • Revel Systems
  • Square

Why have these systems made the cut? Let’s see what each of these five restaurant POS systems does best.

The Best Restaurant EPOS SystemsBest For
TouchBistroIndustry-tailored features
LightspeedSophisticated hardware
ImposMulti-site restaurants
Revel SystemsTakeaway restaurants
SquareSmall restaurant businesses

Find out more about each of these restaurant POS suppliers below.

1. TouchBistro

Best for: Industry-tailored features

No matter your aspirations for your restaurant, a TouchBistro POS system will make it happen. Designed for restaurants by ex restaurateurs, TouchBistro has been made to help you manage every single area of your business. All plans include an unlimited amount of users, which is great for growing businesses. And thanks to its 24/7 support, you can be sure that any issues are dealt with quickly and efficiently, minimising downtime.


  • Industry-tailored features
  • Unlimited users
  • Great offline features

X Cons:

  • One of the pricier options
  • Reporting isn’t as sophisticated as others

Pricing: AUD pricing available on request

2. Lightspeed

Best for: Sophisticated hardware

While TouchBistro has thought about everything when it comes to software, Lightspeed has thought about everything when it comes to hardware. Its system is compatible with a huge range of POS gadgets, allowing you to have full front of house and kitchen display setups. Even better, Lightspeed offers a ‘lite server’, which automatically backs up all of your data – meaning you won’t lose anything if there’s an outage.


  • Create a sophisticated POS system
  • Integrates with a huge range of tools
  • Great back office functionality

X Cons:

  • The best analytics tools come at an extra cost
  • 100% cloud-based – reliable internet connection required

Pricing: Lightspeed’s most popular package starts at $97/month

3. Impos

Best for: Multi-site restaurants

If you’re planning on running a restaurant enterprise, you should take a look at Impos. Marketing itself as ‘Australia’s leading POS provider’, Impos certainly knows what it’s doing. Its enterprise package is not just for multi-site, but for multinational restaurants, and offers you advanced features such as preordering, enterprise resource planning integration, and a sophisticated membership platform.


  • Intuitive interface
  • Supports larger restaurant organisations
  • Speedy, despite having lots of features

X Cons:

  • Doesn’t offer tip management
  • No transparent pricing

Pricing: Available on request

4. Revel Systems

Best for: Takeaway restaurants

Revel Systems integrates with a range of delivery applications, allowing you to take orders online through sites like UberEats and branch out to an even wider audience. Even better, Revel Systems enables ingredient-level inventory management, which will help you to keep track of your ingredients and your ordering while you concentrate on cooking for your walk-in and takeaway customers.


  • Integrates with delivery management systems
  • Compatible with a wide range of POS hardware
  • Great offline capabilities

X Cons:

  • Can’t be tailored as much as other POS systems
  • Takes a while to customise

Pricing: Available on request

5. Square

Best for: Small restaurant businesses

Square is one of the best POS systems for small restaurants. It’s a no frills system that does everything a small restaurant business needs it to do – and better still, it integrates with its own payment processing system, so there’s no need to worry about finding a compatible merchant account provider. Best of all, Square’s POS software is absolutely free – you just need to bear in mind that Square charges a slightly higher credit card processing fee.


  • Free software
  • Smart, discreet hardware
  • Pretty much ‘plug in and go’

X Cons:

  • Higher payment processing fees than other suppliers
  • Not as tailored as other restaurant POS systems

Expert Verdict

From our research, we discovered that there is a slight variation with what each restaurant POS supplier offers. While some systems are capable of functioning offline, others rely on a strong internet connection. And while some can be customised to meet a range of unique needs, others are more general in functionality, but are cheaper – or even free.

The restaurant POS suppliers that offer the best all-round package are TouchBistro, Lightspeed, and Impos. However, we’ve found that restaurant POS providers aren’t particularly forward with their prices, which means it’s best to get in touch with their sales team. We make this really easy for you – simply click here provide us with a few details about your restaurant business, and we’ll match you with suppliers that best meet your requirements. They’ll then be in touch with prices and more information.

Compare Prices from Leading Restaurant POS Suppliers
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1. How Much Does a POS System Cost?

POS suppliers keep their pricing cards pretty close to their chests. This makes it hard for us to tell you exactly how much a POS system for a restaurant costs. To give you a rough idea, Lightspeed charges $97 for its most popular package, and that includes:

  • 1 register
  • Software
  • Personalised onboarding
  • Unlimited users
  • Basic reporting

2. What are the Key Features of Restaurant POS Software?

If you want to make a success of your restaurant business, you’ll need the following features:

Menu function/prompts

Ideally, your new restaurant POS system will have intuitive menu functionality, allowing you to easily add, remove, and update menu items. You’ll also be able to set up menu prompts, which means your team can upsell at every opportunity, and be aware of any dishes containing allergens.

Payment processing

These days, it’s imperative that you take card payments.Thankfully, most POS systems integrate with a range of merchant account providers, giving you no excuse not to take card payments. In addition to that, you’ll be able to split bills, process vouchers, and even manage tips.

Staff management

Arranging who works what shift can sometimes feel like an impossible task. With a restaurant POS system, staff will be able to input which days they’re available – you’ll be able to see how many hours they’ve worked, and even how much money they’ve put through the till.


To really grow your business, you’ll need to have a bird’s eye view of all of your sales figures. Restaurant POS analytics allow that. You’ll be able to draw in-depth reports, discover what’s selling and what’s not, and even monitor marketing campaign wins.

Compare Prices from Leading Restaurant POS Suppliers
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Aimee profile image
Aimee Bradshaw Writer and researcher
Aimee is Expert Market’s resident telephone systems, point of sale, and field service software go-to. If she’s not writing about business products, you’ll find her daydreaming about Dorset beaches.

HubSpot CRM Review 2019

By Aimee Bradshaw | Writer and researcher

What it is, how much it costs, and why it’s going to help your business beat the competition

HubSpot CRM logo


  • Highly scalable, and its modular pricing structure means you’ll only pay for the features you need
  • Its interface is easy to use, and nice to look at
  • Generous free plan
  • Highly rated by its customers
  • Free training, courses, and research reports available online

X Cons:

  • Email and phone-based customer support not available with a free plan
  • Adding extra integrations and contact storage is expensive
  • One-off setup fees may be involved

At a glance:

Offering an impressive free version, remarkable ease of use, and a wealth of online customer support resources, HubSpot represents CRM at its finest.

What is HubSpot?

HubSpot provides leading Customer Relationship Management (CRM) software for businesses in the US and beyond. It’s easy to get the hang of and use, and can help your team boost the quality and scale of its sales, marketing and customer service efforts.

HubSpot acts as a central hub for all your company’s lead, deal, and contact information. You can view everything that’s in your pipeline at a glance, and easily visualize and manipulate crucial data via a series of intuitive, drag-and-drop dashboards.

Plus, HubSpot is all cloud-based, meaning there’s no bulky downloads to manage, or lengthy installations to get bored over. You or your team can log in from wherever you’re working, and all instantly be on the same page.

So, how does HubSpot work? What are its features, and how much does it cost? Is HubSpot’s customer support up to scratch, and what are its customers saying about it online? Read on, as we shine the spotlight on one of the world’s leading CRM systems – and how it can benefit your business.

HubSpot: Quick Facts

  • Founded in 2006 by Dharmesh Shah and Brian Halligan
  • Headquartered in Cambridge, Massachusetts
  • Used by more than 64,500 customers in over 100 countries
  • Registered $163 million in revenue in Q2 2019 alone
  • Employs almost 3,000 people around the world

What are HubSpot’s features and benefits?

HubSpot follows the golden rule of any and all CRM software – you get what you pay for. HubSpot offers a fairly robust free plan, but if you want the really juicy features (you know, the ones that are going to help your business thrive, grow, and make money) you’ll need to shell out for one of the paid plans.

Skip to our pricing section below to find out more about the costs involved, or scroll on for HubSpot’s features and benefits.

HubSpot’s free features

As well as several paid plans, HubSpot offers a version that’s completely, 100% free. While understandably lighter on features, this plan is excellent if you’ve just started out in business, or manage a small team. So what’s included?

  • Contact and company management
  • Deal, task, and activity reporting
  • Gmail, Outlook, and HubSpot Connect integrations
  • Reporting dashboards
  • Email templates, plus tracking and notification features
  • Conversational bots and live chat functionality
  • Ad management and email marketing
  • Meeting scheduling

 Contact and deal management

Keeping track of clients, leads and deals as they develop isn’t always easy – especially if you’re using spreadsheets or tatty notebooks to get by. With HubSpot, though, it is easy. Create and customize new contacts with ease, or import them in bulk from elsewhere.

HubSpot contact management

When they’re in your database, you can group them based on company, or by labels such as “in progress” or “qualified”. Through this, you can avoid an important relationship ebbing away, or a vital deal slipping through the cracks.

 Email integration and templates

No CRM is an island – therefore, it’s important that the software you choose integrates seamlessly with your existing systems and processes. Fortunately, HubSpot boasts intelligent integration with both Gmail and Outlook. HubSpot connects to your current inbox, so you can quickly send emails through the CRM.

Better still, HubSpot’s pre-programmed email templates (pictured) let you create beautiful communications, send them en masse to your clientele, and then monitor how many people have opened them.

The catch? You’re limited to five email templates on a free plan, and will also need to upgrade to make the most of HubSpot’s smart email marketing tools.

 Live chatbots

HubSpot offers you the opportunity to integrate a live chat feature into your website, completely gratis. Turn casual browsers into leads (and later, hopefully, into sales!) by engaging with them in real time, as soon as they land on your site.

Chat with prospects at your desk from within the CRM, or on the go via HubSpot’s mobile app. Alternatively, use HubSpot’s smart Slack integration to get live chat notifications, and carry on the conversation without having to exit Slack.

Upgrade to a paid plan to benefit from HubSpot’s conversational bots, which save you time by routing your customers to the right advisor or online support resource.

HubSpot chat bot
Lead-ing you on: HubSpot’s flirtatious lead qualifying bot does your job for you

HubSpot’s premium features

We’ll level with you. While it offers big benefits for small teams, HubSpot’s free version won’t satisfy the sales, marketing, and relationship management needs of aspirational businesses.

If you’re looking to grow your team and client base – or increase the dynamism and scope of your marketing campaigns – then you’ll need to embrace the power and scalability offered by HubSpot’s paid plans. But what do you get for your money?

  • Blog and search-engine-optimized content creation
  • Enhanced social media integration
  • Social listening tools for monitoring mentions of your brand and industry
  • Automated customer service issue resolution
  • Unlimited document uploads
  • Better marketing metrics and revenue tracking
  • Attractive, web-optimized calls-to-action (CTAs) for your website
  • Multiple deal pipelines for segmenting sales data by region or vertical

 Social media integration

HubSpot advertises integration with five social media platforms – Facebook, Instagram, LinkedIn (pictured), Twitter, and YouTube.

However, the smaller print tells us that you’ll need to have a subscription to HubSpot’s Marketing Professional plan to benefit from the first four social sites – and for YouTube, you’ll need the pricier Marketing Enterprise package.

With social media integration, you can easily curate and share blogs, content, and landing pages from within the CRM, adding synergy to your marketing and social campaigns. You’ll also benefit from HubSpot’s automated post scheduling feature, as well as its in-built social listening tool.

Respond to customer complaints or mentions of your brand on social media in real time, measure engagement with your posts, and create custom streams for the keywords that mean the most to your business.

 Email tracking and analytics

Marketing campaigns hit a wall when you’re not accurately tracking their progress and efficacy. With HubSpot’s premium marketing features, though, you’ll get detailed insights into your email opens, clicks, and reads – and the revenue they’re bringing in.

Make your mark(eting): HubSpot lets you craft targeted email campaigns with ease

What’s more, HubSpot’s marketing automation features let you tailor emails to your lead’s behavior, and target them with offers and content that’s sure to hit the spot. And for sales teams, HubSpot lets you schedule emails to go out at the date and time your prospects are most likely to read them.

 Automated customer service

The importance of treating your customers right can’t be overstated – poor customer service alone costs US companies $62 million every year. That said, it’s not always easy to find the time to provide the requisite level of attentiveness to your customers… that is, unless you have a paid subscription to HubSpot’s Service Hub.

Its premium features automate your customer service workflow with smart task creation, ticket routing, and escalation features. Leverage poor feedback responses to ping an instant, automated marketing email to the customer, or let the right person in your service team know.

HubSpot customer service ticket
The golden ticket: HubSpot lets you automate, prioritize, and effectively deal with those all-important customer issues

So there you have it – not all of HubSpot’s myriad features and benefits, but certainly a few of the important ones. By now, though, you’ve probably only got one thing on your mind…

How much does HubSpot cost?

HubSpot is made up of three products, or ‘hubs’:

  • Marketing Hub: Contains all the features you need for capturing leads and turning them into loyal customers with engaging, targeted marketing
  • Sales Hub: Perfect for busy sales teams, this product helps your team close more deals and better manage their emails and calls
  • Service Hub: Empowers your team to provide excellent customer support, and turn customers into ambassadors of your brand

Each product is available in three ascending tiers: Starter, Professional, and Enterprise. Which one you go for will depend on the number of paid users you require, as well as the level of features. It’ll also depend on your budget – because HubSpot’s pricing plans get… well, pricey – and fast. Let’s take a look at the damage.

HubSpot Pricing

Hubspot CRM pricing
Marketing HubSales HubService HubGrowth SuiteAdditional 1,000 contactsTry it now
Starter (1 paid user, 1,000 contacts included)$50 per month$50 per month$50 per month$113 per month$20 per monthTry HubSpot Starter
Professional (5 paid users, 1,000 contacts included)$800 per month$400 per month$400 per month$1,200 per month$50 per monthTry HubSpot Professional
Enterprise (10 paid users, 10,000 contacts included)$3,200 per month$1,200 per month$1,200 per month$4,200 per month$10 per monthTry HubSpot Enterprise

The Growth Suite gives you the Marketing, Sales, and Service Hub all rolled into a single package, and with a 25% discount.

Regardless of the specific ‘hub’ or pricing tier you select, what you pay will depend on the amount of contacts you plan to store, as well as the number of people you’ll need using the software.

And, if you opt for the more advanced plans, HubSpot will charge one-time fees to get you set up. Here’s what they look like, by hub:

Marketing Hub one-time fees:

  • Starter: None
  • Professional: $3,000
  • Enterprise: $6,000

Sales/Service Hub one-time fees:

  • Starter: None
  • Professional: $250
  • Enterprise: $3,000

Want to start mixing and matching, and put together the HubSpot CRM package that’s right for your business? Click here to get started.

What’s HubSpot’s customer support like?

HubSpot limits phone and email support to its paying customers only. Free HubSpot users, however, still have a huge arsenal of online customer support resources at their disposal.

HubSpot’s Knowledge Base is an online hub packed full of recent articles, blog posts, and how-to guides to help you get to grips with every aspect of the software. Whether you need a hand getting started, or just a bit of help overcoming a gripe with a rogue feature, you can be confident the key lies somewhere within the Knowledge Base.

HubSpot also offers Twitter-based support (@HubSpotSupport), as well as free, on-demand webinars for its users. You can also sign your team up for complimentary courses in the HubSpot Academy, for online training in sales, customer service, and inbound marketing.

And if that wasn’t enough? Access to pages and pages of relevant business research and reports to help you grow your small business, too. Not bad!

Is HubSpot right for my business?

While HubSpot excels in its range of features and high levels of usability, it might not be the best fit for all businesses. Let’s find out if it’s right for yours.

“I’m a sole trader looking to try CRM – it’ll be my first time using the software.”

Good news! HubSpot is the ideal tool to help you get established in business. Its free version is ideal for sole traders, and should provide everything you need for contact management, customer service, and basic marketing. And in terms of usability, HubSpot is simply one of the simplest CRM systems on the market.

“I manage a small team of 10 people – but we’re looking to double that by the end of the year. Can HubSpot help?”

If there’s one thing HubSpot has downpat, it’s scalability. Its range of products and pricing tiers mean that its capacity (and functionality) grows alongside your team, customer base, and (hopefully!) your profits.

And, as your team grows, you’ll have the option to upgrade your HubSpot subscription to a higher tier. If you’re not hiring more people right now, but your client list is ballooning, you can add extra contact storage in lots of 10,000 at a time, for between $10 and $50 per month.

Alternatively, you could stay on the free plan. It offers unlimited users, although you’ll be missing out on a lot of features. And it’s not fun to miss out!

“I’m a realtor and I’ve been thinking about getting a CRM system. Is HubSpot the one?”

While HubSpot is excellent for businesses of all types and sizes, it’s not an industry-specific solution. And if you’re in a specialized field, such as realty, healthcare, or construction, you’ll want a CRM that reflects the niche demands of the industry.

Realty CRM software is built by experts in the field, and is tailored exclusively to helping you manage the rigours of real estate. Our top recommendations for real estate CRM are Freshsales, Salesforce, Lion Desk and Wise Agent.

What do HubSpot’s customer reviews say?

No HubSpot review worth its salt would be complete without a roundup of what the CRM provider’s own customers are saying. We took to the wonders of the world wide web to get the downlow on how HubSpot stacks up. So what did we find?

Well, one thing that comes up a lot is how easy HubSpot is to use, as well as its impressive range of CRM tools and solid customer support:

“HubSpot has many features that I like. It makes it easy for me to create a blog, email, or landing page, and navigation is simple on the platform. Customer support is very good – they always help me with problems, and their answers are quick.

“The function of being able to download free images from iStock is excellent, as it contains many relevant images, and I can adapt them on the landing pages. Without a doubt, HubSpot is a very useful platform.”

  • Lisandro, HubSpot customer

“[HubSpot has] clearly been designed by people familiar with the job; the tool includes lots of great features, and is easy to use. Also, its support is absolutely fantastic. Their team really works hands-on with you to solve anything you can throw at them.”

  • John, HubSpot customer

However, some reviewers did point out that there are areas in which HubSpot can improve. Most online reviews in this vein center around HubSpot’s analytical features – mainly its dashboards, and the depth of its features for attributing the correct source of leads:

“Its dashboards and analytics aren’t quite as robust as a standalone solution like Google Analytics, although I note that it has been building them out lately (HubSpot frequently upgrades the platform, and makes it easy to learn about new features).”

  • John, HubSpot customer

“We are finding the attribution reporting to be a little challenging. It would be great to be able to identify which leads were coming from Google Display vs. Search, and Facebook vs. LinkedIn. Right now, the reporting is broken out at a higher level: Paid Search, Paid Social. If we could get one level deeper in our source reports, that would be amazing.”

  • Erika, HubSpot customer

All in all, HubSpot comes out pretty well – it’s well-rated by its customers across the board, and is constantly working to upgrade its software to remove any bugbears.

That’s how HubSpot does with its users. But how does it compare to its peers?

How does HubSpot stack up against the competition?

CRM software is big business – the market is expected to be worth more than $81 billion by 2025. So, unsurprisingly, there are a lot of CRM companies out there – and they’re all competing for your business. Choice is great if you’re ordering takeout, but when trying to choose between different CRM software options… well, not so much.

We’re here to help you decide. Read on to see how HubSpot weighs in against three of its fiercest rivals: ZohoMarketo, and industry-leading CRM Salesforce.

HubSpot vs Zoho

Zoho is a popular CRM choice for small businesses, and for good reason. It’s extremely easy to use, and, like HubSpot, offers a free version. Zoho has four different paid plans – offering flexibility, and opening the door for even the tightest of budgets.

Zoho CRM logo

Zoho is also one of the cheapest CRM systems on the market – its cheapest plan will set you back just $12 (per user, per month), and it’s most expensive plan prices up at a paltry $100 per month for each user. When compared to HubSpot, you’re looking at a difference of between hundreds and thousands of dollars a month.

That said, you get what you pay for – and what HubSpot’s premium plans lack in affordability, they make up for in pure, unadulterated functionality. When looked at through this lens, Zoho seems a little basic – especially when it comes to marketing automation, and tracking revenue from social and ad campaigns. HubSpot wins!

HubSpot vs Marketo

Adobe-owned Marketo isn’t strictly a CRM system – more a marketing tool for email automation and nurturing. It’s excellent for larger businesses looking to streamline workflow, and, like HubSpot, is relatively quick to set up and use.

Marketo CRM logo

Unlike HubSpot, however, Marketo’s reporting and analytics features are limited. Marketo also requires deep integration with another CRM for your team to be able to make the most of its automation features. In other words, you’re having to pull together things from different places to get the result you want.

With HubSpot, though, you get both CRM and marketing rolled into one, with advanced sales and customer service features to boot. Plus, this duel is one that HubSpot actually wins when it comes to the price point. Marketo starts at a whopping $895 per month, and goes up to a huge monthly fee of $3,195.

HubSpot comes out on top again. But it’s about to face its biggest test…

HubSpot vs Salesforce

Salesforce is the undisputed kingpin of CRM software. With 19% of the CRM market share and over 150,000 customers globally, it’s cemented its status as a CRM celebrity. And for good reason – it offers the best sales reporting in the industry, and its advanced, AI-powered analytics are unparalleled. It also beats Hubspot on price, with a basic package available for as low as $25 per user, per month.

Salesforce CRM logo

With all that said, HubSpot is no pushover. It’s easier to use, and has a more accessible, aesthetically-pleasing interface. Plus, HubSpot has a trump card…

A free plan. Yep, Salesforce offers a 30-day trial, but then you’ll have to either quit or upgrade. HubSpot’s free version stays free, forever – for an unlimited number of users. We’ll call this one a draw.

What other CRM software could I consider?

Read this far, and still not convinced that HubSpot is the right answer to your business’ CRM question? Take a quick look at how HubSpot compares to other popular CRM alternatives, and click into the table to browse more expert reviews.

CRMData cap (basic plan)Cheapest paid plan (per user, per month)Most expensive paid plan (per user, per month)Free version?
HubSpot5 documents$50$1,200Yes
Cloze25,000 contacts$17$49.99Yes
Microsoft Dynamics10GB + 5GB/20 users$80+$255No
amoCRM200MB per user$15$45No
Salesforce612MB per user$25$300No
Zoho1GB base + 512MB per user$12$100Yes
Zendesk SellUnlimited$19$149No

▶ Read more: Compare CRM Software Prices

Expert verdict

At the start of this article, we said HubSpot represents CRM at its finest – and we stand by it. Sure, the pricing plans do get steep a little quicker than we’d like, and it could be more generous with its email and phone-based assistance. But ultimately, HubSpot is one of the finest CRM systems available today.

Keen to try it? Click here to go through to HubSpot’s website and get started. Alternatively, keep reading to get hub close and personal with some CRM alternatives, or return to the top of the page and do it all again.

Aimee profile image
Aimee Bradshaw Writer and researcher
Aimee is Expert Market’s resident telephone systems, point of sale, and field service software go-to. If she’s not writing about business products, you’ll find her daydreaming about Dorset beaches.

Best Field Service Software Apps

By Aimee Bradshaw | Writer and researcher

Manage jobs and job allocation while on the road with these best field service apps

Most field service software is available in app form. It would be silly if it wasn’t – these days, pretty much everyone owns a smartphone or tablet. Simply download your field service software app onto your device and you’ll have all the tools you need to communicate with your field team at your fingertips.

And don’t forget – downloading a field service app won’t just help with communication.
It will provide you and your team with all the tools needed to easily quote, invoice, and record job details, too. This means you can say goodbye to messy folders and confusing spreadsheets.

But which field service software supplier offers the best app? Well, that depends on your individual priorities. Do you want a field service software app that provides an intuitive user experience? Or would you prefer one that offers sophisticated dispatching, for example?

Thankfully, we at Expert Market have carried out research into the different field service software suppliers, and picked out the best apps based on a number of deciding factors. Discover our breakdown of the best field service apps below.

Alternatively, why not compare prices from a range of field service software suppliers? Click here to provide us with a few details about your business, then our clever system will work out the best field service suppliers for you based on your needs. They’ll soon be in touch with quotes and more information.

Compare Prices from Field Service Software Providers
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What’s On This Page?

The Best Field Service Apps

According to our research the best field service apps are supplied by Verizon Connect, HouseCall Pro, mHelpdesk, Jobber, and Vonigo. Discover why these suppliers have made our top five in the table below:

Field Service Software AppBest For
Verizon ConnectService scheduling
HouseCall ProLower budgets
mHelpDeskEase of use
VonigoService technicians

Click on a supplier to skip to more information further down the page.

1. Verizon Connect

Best service schedule app

Verizon Connect offers sophisticated field service dispatch software for small to medium businesses. Thanks to its simple drag and drop function, you can easily insert and change job schedules, after which your team will be notified of any changes you make. In addition to scheduling jobs, you’ll be able to allocate vehicles, get a real time view of where you technicians are, and receive job analytics, including costs and phase completion times.


  • Great for busy service companies
  • Combines with Verizon vehicle tracking
  • Machine learning will help to make processes even more efficient

X Cons:

  • Large company means customer service can be a bit hit and miss
  • More suited to SMBs
Last updateDownloads (Google Play)Size
19th March 20195,000+29 Megabytes

Eligible for Field Service Software Quotes?Click your state below to find out


2. HouseCall Pro

Best for lower budgets

HouseCall Pro is one of the cheaper options out there, despite the fact that it offers heaps of features to help you take and schedule job requests. You can integrate Facebook, Yelp, and Google My Business into the app, which means you can receive job requests from multiple different channels. With lots of customer management features on offer, you’ll be able to schedule things like text messages and emails to keep customers in the loop.


  • Reasonable price
  • Intuitive to use
  • Lots of features

X Cons:

  • Lack of customization
  • Some features lack sophistication
Last updateDownloads (Google Play)Size
9th September 2019100,000+78 Megabytes

3. mHelpDesk

Best for ease of use

Training your team to use a new piece of software isn’t an easy task. Thankfully, the intuitiveness of the mHelpDesk app means it won’t take long for your team to get to grips with digital scheduling and job management. And just because it’s simple to use doesn’t mean you need to compromise on features. Thanks to its end to end job management, you’ll be able to manage your jobs, customers, and field staff from quotation through to the final invoice.


  • Lots of offline features available
  • Very scalable
  • All information stored on the cloud

X Cons:

  • Can be expensive to set up
  • Reporting is not as sophisticated as other options
Last updateDownloads (Google Play)Size
12th March 201910,000+14 Megabytes

4. Jobber

Best for customization

Jobber’s best feature is its customization abilities. This feature means you’ll be able to embellish quotes, invoices and emails with your company’s branding, adding a personalized touch to your communications. On top of that, you’ll have access to lots of tools that’ll help you to manage your job scheduling, field operations, and customers – from enquiry through to completion.


  • Customize quotes, invoices, and communications
  • Very scalable
  • All information stored on the cloud

X Cons:

  • Can be expensive to set up
  • Reporting is not as sophisticated as other options
Last updateDownloads (Google Play)Size
8th August 2019100,000+59 Megabytes

5. Vonigo

Best for service technicians

The great thing about Vonigo is that it’s completely configurable. This means you can customize the system to suit your business’ specific needs. The system itself has been built with service companies in mind, featuring all the tools you need to manage and grow your business. Best of all, the software has been configured so you can manage a multi-site business from one platform, making it great for larger service companies.


  • Configurable functions
  • Designed with service companies in mind
  • Great for multi-site companies

X Cons:

  • App is not updated as regularly as others
  • Not the cheapest option
Last updateDownloads (Google Play)Size
13th June 20191,000+Various depending on device

Expert Verdict

If you’re unsure about which field service app is best for your business, just have a think about your priorities.For example, training up your team can take time that could be better spent on jobs. If you’d rather avoid downtime, go for a field service software app like mHelpDesk, which is really intuitive to use.

If you want a really sophisticated job allocation feature, you may prefer to go for the Verizon Connect field service software app. And if you really want to step up your company’s professional image, you may want to look into the Jobber app, which allows you to customize your quote, email, and invoice templates.

Aside from features, make sure you look at the size of the app. The more megabytes it is, the more space it will take up on the device. So if you require your technicians to download the app onto their own devices, you may want to look at investing in one that won’t take up too much room.

The final thing to think about is price. While some field service app providers display costs on their websites, others choose to keep it under wraps. The best way to find and compare field service software prices is through us!

All you need to do is click here to provide us with a few details about your business, and we’ll forward your details to the suppliers that best match your requirements. They’ll be in touch with quotes and information in no time!

What is a Field Service Software App?

A field service software app can either accompany a field service web application or be a standalone product. It’s a downloadable application that offers all the features and benefits of a computer programme, but it can be taken anywhere, since it’s downloaded onto a tablet or a mobile phone.

You should be able to download your field service app for free. You’ll then be expected to pay a monthly fee for the software product itself, which is worked out based on the number of users and the features you require.

What are the Benefits of Field Service Software Apps?

Field service apps are perfect for service technicians and businesses that require sophisticated job management. So what are the benefits of investing in and downloading service software? Well, with this software, you’ll be able to:

  • Remotely organize field staff job schedules
  • Remotely organize field staff job schedules
  • Use the app to generate quotes and customer invoices
  • Create job reports and store progress
  • Take photos and file them onto job reports
  • Integrate with CRM (customer relationship management) software and generate customer emails
  • Keep an electronic database of customer details
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Aimee Bradshaw Writer and researcher
Aimee is Expert Market’s resident telephone systems, point of sale, and field service software go-to. If she’s not writing about business products, you’ll find her daydreaming about Dorset beaches.