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Senior CRM Executive
Naomi is a CRM specialist based in our London offices. Her areas of interest include how diversity and different cultures can shape business and marketing decisions.
- Naomi Coutinho
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The Top 3 Mistakes to Avoid When Marketing to Different Cultures
Expanding your product or service to a global scale is a key growth aim for many businesses. But when it comes to creating an international marketing strategy, it’s sometimes a case of easier said than done. If your strategy isn’t working quite as well as you’d hoped, it may be that not enough thought has been put into the...
Jul 31 2017
How More Women in Tech Will Benefit Everyone
What image comes to mind when you think of a ‘techie’? Though there may be some variety between the stereotypical pictures people think of, in all likelihood, they have one thing in common - they are male. This is perhaps not surprising, given that women currently fill only 24% of the computing workforce in the US. Furthermore, as...
Mar 06 2017