In today's economic climate many companies are attempting to switch their client communication and advertising techniques from direct mail to email.
While this can save a company the cost of the materials and the cost of the man hours required to address, seal and post the mail items, it significantly reduces personal connection and the response rate from clients. Research has shown that direct mail has a response rate that is 10 to 30 times higher than that of email.
A Cost Effective Solution?
For a company to enjoy the benefits of direct mail at a much lower cost, they can invest in The Bell and Howell Inveloper, an innovative system which allows a company to produce up to 30,000 mail pieces per hour.
The Bell and Howell Inveloper is designed to be efficient, economical and to produce minimal waste. It makes the most of the materials used to create the envelope, mail and insert, therefore reducing cost per piece.
The ability to make the envelopes on-site also eliminates any need for envelope boxes as well as the carbon footprint created by delivering envelopes to a company's location.
What does the Inveloper Do?
Using the Bell and Howell plain paper factory system, the Inveloper can produce full color, digitally printed individual mail pieces as well as digitally printed inserts.
It will then cut the mail pieces and inserts using optimal space provided, minimizing or completely eliminating wasted material entirely. The Inveloper will then wrap each mail piece with digitally printed paper to create the envelope, accurately matching the correct envelope with the mail piece and insert.
Envelopes can be produced in different sizes to accommodate any company's needs and can be perforated, ready for the client.
The plain paper factory system optimizes resources, reduces waste and streamlines the direct mailing process for an efficient mail out with high impact.
As with all Bell and Howell systems, the Inveloper is fully customizable, thanks to its modular design. This means that additional accessories can be added at a later date as your company grows - without the need to purchase a whole new machine!