Cambridge, Massachusetts-based HubSpot is the world’s leading inbound marketing and sales platform. Founded in 2006, HubSpot focuses on sales and inbound marketing, serving over 15,000 customers the world over.
More than a CRM, HubSpot is a full-featured inbound marketing solution that leaves a wide array of tools at users' disposal, capable of improving all aspects of a company's marketing strategy.
|Ease of Use|
|Help & Support|
|Reviewed by Expert Market:||16/09/2015|
Compare all CRM software options by filling in the form at the top of the page.
Product, Service and Solution
Marketing Software:HubSpot's marketing software syncs with the HubSpot CRM, making for a seamless transition if you decide to upgrade your service. It also integrates with dozens of other applications across Google, Microsoft, MailChimp, Shopify, ZenDesk, GoToWebinar, Salesforce, Shopify, Magento and many others.
Mobile Apps: HubSpot's Android and iOS apps allow you to manage some key features -- social media engagement, report viewing, contact management, marketing management and analytics -- from your smartphone or tablet.
HubSpot Sales Software
HubSpot CRM (Free) With unlimited users, usage (this isn't a trial version) and unlimited storage, HubSpot CRM is a cloud-based application that gives a lie to the old adage that you get what you pay for.
Sidekick/Sidekick for Business The Sidekick products are Google Chrome browser extensions that allow you to do even more with the HubSpot CRM. Sidekick provides email profiles that show your contacts' history, email interactions, and other useful metrics, as well as email tracking and integration with Salesforce, various Google products, the full HubSpot suite, and more. Sidekick is free to start with some fees for premium features.
Sidekick for Business adds tools that leverage Sidekick for your sales team, such as email templates and analytics, website integration, social media profiling, prospecting, telephony, call tracking and a breadcrumb trail for document edits so you can always be sure that the right version goes out the first time. Sidekick for business is priced at $50/month per user.
All services are billed annually; prices shown do not reflect onboarding fees.
- Basic: $200 per month, which includes 100 contacts; additional contacts are billed at $100 per month per thousand extra.
- Pro: $800 per month, which includes 1,000 contacts; additional contacts are billed at $50 per month per thousand extra.
- Enterprise: $2,400 per month, which includes 10,000 contacts; additional contacts are billed at $10 per month per thousand extra.
- Website: $300 per month
- Custom Reports: $200 per month
- Ads: $100 per month
All pricing levels (Basic, Pro and Enterprise) include analytics, content marketing, email, and social media integration. Also included: blogging and a CMS (Content Management System), CRM synchronization, lead management and prospecting tools, basic SEO and social media management and the ability to design websites and landing pages.
The Basic level leaves out several features that make inbound marketing more effective for many users, such as smart content, lead scoring, lead reminders, marketing automation, and assignable user roles. The Pro level adds several of these features, but even it leaves out some key functionality, which requires an upgrade to the Enterprise level.
Plastic Printers is a Minnesota-based, one-stop solution for high-end business cards printed on plastic. The company's customers vary from small businesses to big-name enterprise clients. The company had been relying on e-Campaign and MailChimp for their lead generation and marketing, but found that neither solution was giving their marketing efforts the kind of traction they needed, especially since neither system was "talking" to the other.
By implementing HubSpot's all-in-one solution, the company revamped its sales funnel and re-imagined their marketing. The result was a 64% conversion rate, leading to a 24% increase in revenue.
Yoh is a full-service recruiting, staffing and outsource HR firm that operates over 75 offices in the US and UK. At the height of the recession, the company needed to do more with a smaller marketing budget. The company leveraged HubSpot's inbound marketing to rebuild their SEO efforts, initiate a blogging campaign and rethink their lead generation and nurturing strategies.
As a result, they were able to increase web traffic by 122% in a two-year period, resulting in fifty million dollars in new customers over 18 months.
Benefits and Drawbacks
Taken as a whole, HubSpot is a comprehensive end-to-end solution that puts practically everything needed for inbound marketing in one neat package. Customers typically praise the service's training, support and ease of use, its powerful automation tools, and the frequent updates of its feature set based on customer feedback. The service can be tried for free for thirty days, though a credit card is required.
CRM customers are likely to want to upgrade; when they do, the cost starts high and rapidly gets much higher. Whether within the core service tiers or with support, costs seem to increase geometrically. As you might expect from a service that offers so many options, the learning curve can be steep and some customers have reported issues cancelling their free trials or downgrading their service tiers.
HubSpot attempts to be all things to all comers in the inbound marketing space and to a large degree it succeeds. That success comes at a steep price for many of its users, however, since the cream of the service is reserved for the company's Enterprise-level customers who pay $2,400 per month (billed annually in addition to a $5,000 onboarding fee!).
For all its advantages, this is not a solution necessarily suited to small businesses. The small number of allowed contacts makes the somewhat more affordable Basic tier impractical with large numbers of contacts or high amounts of traffic, both of which will rapidly increase costs. For the right (large or high-volume) business, however, this is an excellent solution for the way it streamlines everything from customer acquisition to CRM and workflow.