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CRM Analytics Explained

What is CRM Analytics software?

Customer relationship management (CRM) software can have many specific focuses, such as sales or marketing. One of these focuses is analytics; processing large amounts of customer data and presenting it in user friendly ways.

Businesses, especially ecommerce businesses, may come into contact with hundreds or even thousands of potential customers every day. These customers are at different stages in the buying process and need to be treated differently. CRM analytics can process all of the information gathered about these potential customers and display it in a way that makes it easy for your team to take the right action.

Having this data available in an instant, accessible way means that sales, marketing and other teams within your business can make quick, reliable decisions based on accurate customer data. These decisions could unlock profit opportunities that were previously hidden due to the inaccessibility of collected data.

Typical Features

CRM analytics software works as a kind of OLAP (online analytical processing). One of the features of OLAP is the ability to data mine through masses of information and organize it into usable, useful information.

Another key feature of CRM analytics software is that it can visualize data into charts or tables that are easy to read, understand and use productively. Many CRM analytics software will also integrate with other CRM software, linking customer data to sales and marketing efforts.

CRM Analytics Cost

It is difficult to put an exact price on CRM analytics software as there are so many options available on the market. The cost of CRM analytics to your business will depend on many factors, including the size of your business, the amount of customers you process and what you are expecting from your analytics software.

Some CRM analytics software, such as Salesforce, split their pricing into 2 tiers, one for those who manage and create data sets with full access, and a lower one for those who can only view data and create personalized dashboards with it.

This split price plan means that businesses can assign one person or a team, to create and control their data through analytical CRM, but everyone in the business can benefit from CRM analytics at a lower cost by viewing the data in a simple, visual format.

To find CRM software with analytics tools use Expert Market.

Analytics Software Providers

Salesforce

Salesforce Wave is the analytics branch of the complete Salesforce CRM solution. Wave is cloud-based, app/mobile focused and seamlessly integrates with other sections of Salesforce CRM. With Wave, users can customize their analytics experience to suit the needs of their business.

Zoho

Zoho have developed a feature of Advanced CRM Analytics, powered by Zoho Reports. This add-on allows users to create reports and dashboards, automatically synced with your Zoho CRM account.

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Advanced CRM Analytics also allows you to visually display using a simple drag-and-drop interface meaning that there is no need for complicated training or dedicated IT staff. Zoho’s Advanced CRM Analytics is available on any of Zoho’s paid CRM options.

Qlik

Qlik prides itself on their huge stock of chart and graph templates that can be modified and used by any business to easily display complicated data. Qlik’s visual analytics can be embedded and shared between multiple platforms for easy data sharing. This allows multiple teams within a business to share usable information and create a productive workflow.

Tableau

The CRM analytics features offered by Tableau are great for optimizing online media campaigns. Tableau integrates seamlessly with email and other forms of customer data, allowing it to provide a detailed, constantly revised picture of your current and potential customers. In turn, this transparency allows for faster and better marketing decisions to be made, leading to more successful campaigns.

Next Steps

Whether you are looking for a complete CRM solution, or you are looking for analytics software that can integrate seamlessly into your current customer relationship management process, the first step is to shop around and get some quotes.

CRM analytics systems vary massively in price and ability. The best way to figure out which CRM option is best for you is to compare a few quotes matched to your unique business needs. You can get personalized CRM quotes from Expert Market by filling in the form at the top of the page or following the link below.